Return of commercial events in store : inventory of fixtures with our coordinator on the “field”!
Admittedly, the recovery is gradual, but thanks to the health and safety measures implemented such as training in good practices, the provision of equipment and processes in suitable stores, commercial activities have been able to resume in supermarkets .
Everything is done to reassure the consumer who aspires to find entertainment and new products on the shelves.
You have to adapt to the context !
Indeed, the commercial animators had to adapt their habits, their behavior or even their sales pitch … To do this, we have to support them and give them the means to work in the best possible conditions.
At CD PUB, our animators are trained on the health protocols to be followed and the procedures to be observed in the various retail chains. A security kit is provided by the distributor or the brand (or by us): masks, hydroalcoholic gel, cleaning wipes.
A consumer delighted by the return of commercial events
The consumer’s fears were quickly lifted in view of the safety devices put in place and the barrier gestures practiced. So much the better! Because the latter now aspires to find a link, a human contact that he had been able to maintain before the health crisis, and despite the wearing of a mask and social distancing, this contact takes place naturally and without particular constraints.
So of course we are not yet talking about store tastings but rather product demonstrations (Hard Selling), but it is already a first step towards a return to “normal” much awaited by consumers.
The sales pitch, however, is slightly different from “before”, namely that the sales representative takes more time to interact with the consumer who has been out of touch for some time and to reassure him by listening and advice. . Brand activation is very popular with customers who are now looking to add something new to their previously stereotypical shopping lists with “essential” purchases.
The host, the brand’s essential ambassador !
The time has not yet come when we can do without store animators, especially to present promotional offers. Indeed, given the context and to limit contact, paper supports are limited (magazines, catalogs, coupons); this is why the animator has all his role to play : relaying new products, promotional offers on the ground and reflecting the brand’s dynamism through his presence, his attitude, his arguments, which make him a true ambassador of the mark !
Commercial animation is ideal for boosting the sales of your products! (You can take a tour here to find out more).
Back on a commercial animation in a large Luxembourg area with Angélique CD PUB animator :
- ⭐ Marque : Dolce Gusto
- ⭐ Mission : Coffee machine demonstration
- ⭐ Material : Stand bearing the image of the brand + safety Kit (masks, gel and cleaning wipes after each use of the coffee machine)
- ⭐ Promo : Cashback with the purchase of a Genio machine + 6 boxes of free capsules
And to benefit from this promotion and limit contact with the customer, the latter must scan a QR Code or send an SMS with code.
”I was a little apprehensive at the start of the activity but I was quickly reassured by the security measures put in place by the store and the respect of barrier gestures by employees and customers, myself being equipped as it should be. I thought that customers would not come to my stand but that was not the case, a little hesitation for sure, but by starting the dialogue (even with the mask …) the barrier is quickly crossed.
I cannot do tastings at the moment so I argue about the use of the coffee machine and especially on the associated promotional offer and the customers are receptive and even leave with their coffee machine. In the end, the day passed almost normally and it was a pleasure shared with the consumer to reconnect. ”
Angélique – CD PUB Host