A major player in Luxembourg for 19 years with its Field Marketing activity, CD PUB has been able to build up over the years a network of customers and partners within the Mass Distribution and Retail Trade and therefore allowed us to better understand the expectations…

The product demonstration consists in making a product or one of its characteristics known to the consumer, in real conditions of use or in situations. In-store, the conditions are favorable for the facilitator, because he can dramatize his demonstration to ensure that the customer has a real shopping experience . This method also has the advantage of…

Are you sure that the customers who frequent your point of sale are satisfied with your products, your services, your service in general? In your opinion, the number of complaints or customer feedback remains to an acceptable extent! But are you really sure that the consumer shopping…

Brand activation or brand activation… you are going to tell me one more wacky marketing term to designate I don’t know what! The purpose of this article is therefore to clarify the subject but above all to present the advantages of brand activation in your…

Since the Covid-19 health crisis, companies have had to adapt their way of working , their organization, to comply with new health standards in order to guarantee the safety of customers or visitors and above all to reassure them. It is a matter of public health ! but also brand image ! It is important…

Summary of the operation Dates : from August 17 to 22, 2020 in Luxembourg-city Details of the action : 💡 3 “Pub Bikes” 💡 6 days of action 💡 288 km traveled 💡 11 strategic stopping points 💡 72 hours of visibility Client objective Luxexpo The…

Making your sales area or linear meters profitable is a daily challenge for points of sale and brands. Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools intended to optimize the assortment of a family’s products at the point of sale. The end goal is to…

Admittedly, the recovery is gradual, but thanks to the health and safety measures implemented such as training in good practices, the provision of equipment and processes in suitable stores, commercial activities have been able to resume in supermarkets . Everything is done to reassure the consumer who…

We will not teach you anything by telling you that commercial prospecting is vital for each company wishing to perpetuate its activity and those which do not prospect permanently are destined to decline, even to die out. Beyond having a competent sales team, the problem that arises…

Now it’s your turn to spread your message! The CD PUB team is mobilized on a daily basis to offer you visibility solutions after this long period of confinement. And if, in addition, these solutions are part of the reconstruction of a “ better world ”, in particular with an eco-responsible…