Brand activation or brand activation… you are going to tell me one more wacky marketing term to designate I don’t know what! The purpose of this article is therefore to clarify the subject but above all to present the advantages of brand activation in your…

Since the Covid-19 health crisis, companies have had to adapt their way of working , their organization, to comply with new health standards in order to guarantee the safety of customers or visitors and above all to reassure them. It is a matter of public health ! but also brand image ! It is important…

Summary of the operation Dates : from August 17 to 22, 2020 in Luxembourg-city Details of the action : 💡 3 “Pub Bikes” 💡 6 days of action 💡 288 km traveled 💡 11 strategic stopping points 💡 72 hours of visibility Client objective Luxexpo The…

Making your sales area or linear meters profitable is a daily challenge for points of sale and brands. Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools intended to optimize the assortment of a family’s products at the point of sale. The end goal is to…

Admittedly, the recovery is gradual, but thanks to the health and safety measures implemented such as training in good practices, the provision of equipment and processes in suitable stores, commercial activities have been able to resume in supermarkets . Everything is done to reassure the consumer who…

We will not teach you anything by telling you that commercial prospecting is vital for each company wishing to perpetuate its activity and those which do not prospect permanently are destined to decline, even to die out. Beyond having a competent sales team, the problem that arises…

Now it’s your turn to spread your message! The CD PUB team is mobilized on a daily basis to offer you visibility solutions after this long period of confinement. And if, in addition, these solutions are part of the reconstruction of a “ better world ”, in particular with an eco-responsible…

A big building site to come in the retail chains ! Indeed, since the beginning of the health crisis it was necessary to prepare for the most urgent, the brands and suppliers have therefore focused on supplying the 20/80. Result ? Today a big mess…

Today, simply offering your products is no longer enough. And your sales pitches are not convincing enough. You have to attract customers in other ways … Merchandising helps you in that sense. But what exactly is merchandising? To optimize your shelf performance , it is…

Commercial animation consists in promoting a product , a brand, a service at points of sale (mass distribution, specialized stores or department stores) or even fairs or shows in order to make oneself known – but above all to trigger an act of purchase from potential customers. This Brand Activation operation can take different forms:…