{"id":10066,"date":"2022-10-05T16:06:28","date_gmt":"2022-10-05T14:06:28","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10066"},"modified":"2025-07-03T17:11:47","modified_gmt":"2025-07-03T15:11:47","slug":"your-company-in-the-spotlight","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/your-company-in-the-spotlight\/","title":{"rendered":"YOUR COMPANY IN THE SPOTLIGHT!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Street marketing<\/strong>\u00a0\u00a0, or\u00a0\u00a0<strong>street marketing<\/strong>\u00a0, covers all promotional actions that use the street (or public places) as the main space. It is\u00a0\u00a0<strong>a local communication<\/strong>\u00a0\u00a0with the aim of surprising the target audience with\u00a0\u00a0<strong>original actions<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>creating a buzz<\/strong>\u00a0&#8230;<\/p>\n<p><strong>Very effective and inexpensive<\/strong>\u00a0, street marketing is an excellent way for businesses to make themselves known or to introduce a new product\/service.<\/p>\n<p>One of the most commonly used street marketing strategies is distributing flyers or leaflets, but other equally effective strategies exist, often with greater impact and originality. This is the case with Le Grand Journal!<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a59ca78b3 { font-size:40px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a59ca78b3 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a59ca78b3 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a59ca78b3 { line-height:125% !important; }}#ut_custom_heading69d4a59ca78b3 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a59ca78b3 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a59ca78b3 { text-align:center; } }#ut_custom_heading69d4a59ca78b3 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a59ca78b3\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;40&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;40&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >The big newspaper by URBAN PUB<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Often overlooked because it&#8217;s still little used, The Big Newspaper is a street marketing concept in its own right. Indeed, it meets all the required criteria:\u00a0 <strong>Originality + Visibility + Strong Impact + Proximity + Economical.<\/strong><\/p>\n<p>The Grand Journal we offer is 1.5 m wide and 1 m high to provide\u00a0\u00a0<strong>maximum visibility<\/strong>\u00a0\u00a0for your promotional messages. Personalized and presented on a double page, your messages will be seen from afar and attract the public&#8217;s attention.<\/p>\n<p>And the hostesses or hosts who read the Grand Journal have a role to play\u2026 Positioned in\u00a0\u00a0<strong>strategic<\/strong>\u00a0\u00a0and often unusual locations\u2026 they pretend to read them to\u00a0\u00a0<strong>arouse the curiosity<\/strong>\u00a0\u00a0of passersby. Well briefed on the action, the hostesses and hosts will inform people about the objective of the operation. To maximize the impact of the operation and the \u201cBuzz\u201d effect, we recommend a minimum team of four hostesses and hosts, ideally with a specific dress code or an outfit bearing the brand\u2019s image.<\/p>\n<p>The impact of this concept is even more effective when it&#8217;s promoted through flyer\/leaflet distribution, goodies, or even a fun activity. This allows you to leave a lasting impression and build loyalty among your target audience.<\/p>\n<p><strong>An &#8220;All-Inclusive&#8221; package<\/strong> \u00a0: we take care of everything! Design and printing of The Big Newspaper, setting up hostesses and hosts, team briefing, on-site supervision, etc.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a59caa3e1 { font-size:40px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a59caa3e1 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a59caa3e1 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a59caa3e1 { line-height:125% !important; }}#ut_custom_heading69d4a59caa3e1 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a59caa3e1 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a59caa3e1 { text-align:center; } }#ut_custom_heading69d4a59caa3e1 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a59caa3e1\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;40&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;40&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Case study: Orange \u201cBOOM\u201d package<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Dates:<\/strong>\u00a0\u00a0May 20 and 21, 2022 at the Kirchberg Shopping Center<\/p>\n<p><strong>Action details:<\/strong><\/p>\n<p>\ud83d\udca1 5 \u201cGrands Journaux\u201d hostesses and hosts<br \/>\n\ud83d\udca1 2 \u201cDonut Distribution\u201d hostesses<br \/>\n\ud83d\udca1 2 strategic positions (exterior entrance and center of the shopping mall)<br \/>\n\ud83d\udca1 14 hours of visibility<br \/>\n\ud83d\udca1 Dress code: black pants, black shoes, white t-shirt<\/p>\n<p><strong>Customer objective:<\/strong>\u00a0\u00a0Promotion of the Orange \u201cBOOM\u201d package.<\/p>\n<p>The aim of the operation was to generate traffic in the Orange shop at Kirchberg Shopping Center for the launch of the BOOM plan =&gt; 5G Limited Edition plan: 50GB, unlimited calls and texts for only \u20ac20\/month! An exceptional, no-obligation offer valid until June 12th\u2026<\/p>\n<p><strong>The URBAN PUB solution:<\/strong><\/p>\n<p>At the time, Orange Luxembourg was looking for\u00a0\u00a0<strong>an original and impactful medium<\/strong>\u00a0\u00a0to promote its &#8220;BOOM&#8221; plan in Orange stores across Luxembourg. To accompany the action, a distribution of Donuts in Shops was planned, as well as a demo and a freestyle football animation in the shopping mall.<\/p>\n<p>It was therefore necessary to offer a support\u00a0\u00a0<strong>for communication<\/strong>\u00a0\u00a0that was both\u00a0\u00a0<strong>local, original and, above all, impactful<\/strong>\u00a0.<\/p>\n<p>Le Grand Journal met all these expectations!<\/p>\n<p>In the end, the operation was a resounding success and helped\u00a0\u00a0<strong>boost sales<\/strong>\u00a0\u00a0in stores and, above all,\u00a0\u00a0<strong>make an impression<\/strong>\u00a0\u00a0thanks to this original medium that does not go unnoticed.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_vs_69d4a59caa464.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }#ut_vs_69d4a59caa464.ut-shortcode-video-wrap .ut-video-module-caption-text i { color: #000000; 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xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1300 867'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-1-4-1300x867.jpg\" width=\"1300\" height=\"867\"><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile   grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-3-200x200.jpg\" href=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-3.jpg\" data-title=\"\" data-caption=\"\" data-caption-color=\"\" data-caption-background=\"\"><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1300 867'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-3-1300x867.jpg\" width=\"1300\" height=\"867\"><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile    grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-3-3-200x200.jpg\" href=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-3-3.jpg\" data-title=\"\" data-caption=\"\" data-caption-color=\"\" data-caption-background=\"\"><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1300 867'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-3-3-1300x867.jpg\" width=\"1300\" height=\"867\"><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div class=\"ut-image-gallery-sizer\"><\/div><div class=\"clear\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>So, are you ready to make headlines? We&#8217;ll help you with your street marketing campaigns.<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Often overlooked because it&#8217;s still little used, &#8220;Le Grand Journal&#8221; or &#8220;Journal G\u00e9ant&#8221; is a street marketing concept in its own right. Indeed, it meets all the required criteria: Originality + Visibility + Strong Impact + Proximity + Economical.<\/p>\n","protected":false},"author":1,"featured_media":10056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-street-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOUR COMPANY IN THE SPOTLIGHT! - CD PUB<\/title>\n<meta name=\"description\" content=\"Often overlooked because it is still little used, \u201cLe Grand Journal\u201d or \u201cJournal G\u00e9ant\u201d is a street marketing concept in its own right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/your-company-in-the-spotlight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOUR COMPANY IN THE SPOTLIGHT! 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