{"id":10087,"date":"2022-09-06T16:46:01","date_gmt":"2022-09-06T14:46:01","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10087"},"modified":"2025-07-03T17:13:12","modified_gmt":"2025-07-03T15:13:12","slug":"case-study-saddle-up-for-luxexpo","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/case-study-saddle-up-for-luxexpo\/","title":{"rendered":"CASE STUDY: SADDLE UP FOR LUXEXPO!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;]<style type=\"text\/css\">#ut_custom_heading69d4a5364b80f { font-size:40px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5364b80f { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5364b80f { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5364b80f { line-height:125% !important; }}#ut_custom_heading69d4a5364b80f { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5364b80f { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5364b80f { text-align:center; } }#ut_custom_heading69d4a5364b80f { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5364b80f\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;40&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;40&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Summary of the operation<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Dates:<\/strong>\u00a0\u00a0August 17 to 22, 2020 in Luxembourg city<\/p>\n<p><strong>Action details:<\/strong><\/p>\n<p>\ud83d\udca1 3 \u201cPub Bikes\u201d<br \/>\n\ud83d\udca1 6 days of action<br \/>\n\ud83d\udca1 288 km traveled<br \/>\n\ud83d\udca1 11 strategic stopping points<br \/>\n\ud83d\udca1 72 hours of visibility<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5364fe74 { font-size:40px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5364fe74 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5364fe74 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5364fe74 { line-height:125% !important; }}#ut_custom_heading69d4a5364fe74 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5364fe74 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5364fe74 { text-align:center; } }#ut_custom_heading69d4a5364fe74 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5364fe74\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;40&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;40&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Customer objective<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Luxexpo The Box<\/strong>\u00a0, a congress and exhibition center located in the Kirchberg district (the business center in Luxembourg) wishes to set up communication actions in Luxembourg city, in order to\u00a0\u00a0<strong>promote their event<\/strong>\u00a0\u00a0&#8220;The Box Street Market&#8221;, the first edition of a new event entirely redesigned for the resumption of post-confinement events in Luxembourg.<\/p>\n<p>Emerging from the frustration of many events recently canceled amid the coronavirus pandemic, this new open-air concept promises to be special, spacious, and most importantly: safe!<\/p>\n<p>Like an outdoor market (the highest level of the Luxexpo car park), the event welcomes\u00a0\u00a0<strong>around sixty exhibitors<\/strong>\u00a0\u00a0: food, drinks, music, fashion, decoration, lifestyle&#8230; with a capacity of\u00a0\u00a0<strong>1,100 visitors<\/strong>\u00a0\u00a0(taking into account physical distancing).<\/p>\n<p>To promote this event and in addition to other media used, Luxexpo The Box wants\u00a0\u00a0<strong>an impactful and original Street Marketing campaign<\/strong>\u00a0\u00a0to communicate about this event, in short,\u00a0\u00a0<strong>to make an impression<\/strong>\u00a0\u00a0in this context of the resumption of events in the Grand Duchy.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5364fee2 { font-size:40px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5364fee2 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5364fee2 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5364fee2 { line-height:125% !important; }}#ut_custom_heading69d4a5364fee2 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5364fee2 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5364fee2 { text-align:center; } }#ut_custom_heading69d4a5364fee2 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5364fee2\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;40&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;40&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Target Intended<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">Everyone! Box Street Market is for anyone tired of staying home and looking for a little getaway.<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5364ff37 { font-size:40px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5364ff37 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5364ff37 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5364ff37 { line-height:125% !important; }}#ut_custom_heading69d4a5364ff37 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5364ff37 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5364ff37 { text-align:center; } }#ut_custom_heading69d4a5364ff37 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5364ff37\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;40&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;40&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >The URBAN PUB solution<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>It is important to remember the context: resumption of events following a long period of confinement (COVID-19) with a collective awareness to get things moving (pandemic, pollution, organic etc.)<\/p>\n<p>It is in this context that\u00a0\u00a0<strong>mobile displays<\/strong>\u00a0\u00a0have emerged as the\u00a0\u00a0<strong>street marketing solution.<\/strong><br \/>\nIndeed,\u00a0\u00a0<strong>the advertising bike<\/strong>\u00a0\u00a0conveys &#8220;noble&#8221; values \u200b\u200band offers numerous advantages, particularly during this period of deconfinement:<\/p>\n<p><strong>\u2013 Eco-responsible<\/strong>\u00a0approach\u00a0\u00a0\u00a0=&gt; no CO\u00b2 emissions like advertising trucks or vans<br \/>\n<strong>\u2013 The popular<\/strong>\u00a0\u00a0and trendy bicycle! Fully in line with government measures to develop soft mobility (e.g. doubled bonus for the purchase of a bicycle)<br \/>\n<strong>\u2013 Social distancing<\/strong>\u00a0\u00a0=&gt; Visible from afar due to its mobility and format, mobile displays promote social distancing.<br \/>\n<strong>\u2013 Originality<\/strong>\u00a0\u00a0=&gt; Unique on the Luxembourg market, this communication medium does not leave anyone indifferent<br \/>\n<strong>\u2013 \u200b\u200bMaximum visibility<\/strong>\u00a0\u00a0=&gt; the circuits are designed to cover areas with high pedestrian and road traffic (cycle paths).<\/p>\n<p><strong>3 advertising bikes<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>3 bikers<\/strong>\u00a0\u00a0were therefore mobilized\u00a0\u00a0<strong>for 6 days<\/strong>\u00a0\u00a0to crisscross the streets of\u00a0\u00a0<strong>Luxembourg City<\/strong>\u00a0. The route was defined according to peak times and around ten strategic stopping points were defined in order to\u00a0\u00a0<strong>capture the attention of as many passers-by as possible<\/strong>\u00a0\u00a0(squares, caf\u00e9 terraces, pedestrian intersections, etc.). Many interested passers-by took photos of the advertising display.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div class=\"wpb_content_element ut-gallery-1  clearfix\"><style type=\"text\/css\">#ut_ig_69d4a5364ffaa .ut-lazy:not(.ut-image-loaded) + .ut-video-module-loading { display:block; }#ut_ig_69d4a5364ffaa .ut-lazy.ut-image-loaded + .ut-video-module-loading { display:none; }#ut_ig_69d4a5364ffaa .ut-animate-gallery-element { opacity: 0; }#ut_ig_69d4a5364ffaa .ut-image-gallery-item-caption-title h3 { text-transform: uppercase; }#ut_ig_69d4a5364ffaa .ut-image-gallery-item-caption-title h3 { font-weight: 600; }#ut_ig_69d4a5364ffaa .ut-image-gallery-item-caption-title h3 { letter-spacing: 0.05em; }#ut_ig_69d4a5364ffaa .ut-image-gallery-item-caption-title h3 { font-size: 14px; }#ut_ig_69d4a5364ffaa .ut-image-gallery-loader-inner { border-top-color: rgba(0,0,0,0.15); border-left-color: rgba(0,0,0,0.15); }#ut_ig_69d4a5364ffaa .ut-image-gallery-loader-inner { border-bottom-color: rgb(0,0,0,0.15); border-right-color: rgb(0,0,0,0.15); }<\/style><div id=\"ut_ig_69d4a5364ffaa\" class=\"ut-image-gallery ut-image-gallery-module  ut-image-gallery-1 clearfix\" data-settings=\"{&quot;animate&quot;:true,&quot;effect&quot;:&quot;fadeIn&quot;,&quot;lazy&quot;:true,&quot;delay_animation&quot;:true,&quot;global_delay_animation&quot;:false,&quot;delay_timer&quot;:&quot;300&quot;,&quot;global_delay_timer&quot;:100}\" ><div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile  grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-1-5-200x200.jpg\" href=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-1-5.jpg\" data-title=\"\" data-caption=\"\" data-caption-color=\"\" data-caption-background=\"\"><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1300 867'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-1-5-1300x867.jpg\" width=\"1300\" height=\"867\"><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile   grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-4-200x200.jpg\" href=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-4.jpg\" data-title=\"\" data-caption=\"\" data-caption-color=\"\" data-caption-background=\"\"><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1300 867'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-4-1300x867.jpg\" width=\"1300\" height=\"867\"><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile    grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-3-5-200x200.jpg\" href=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-3-5.jpg\" data-title=\"\" data-caption=\"\" data-caption-color=\"\" data-caption-background=\"\"><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1300 867'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-3-5-1300x867.jpg\" width=\"1300\" height=\"867\"><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div class=\"ut-image-gallery-sizer\"><\/div><div class=\"clear\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Furthermore, to maximize the buzz effect, the three advertising bikes traveled together (one after the other) on strategic sections of the route.\u00a0\u00a0<strong>Visibility guaranteed<\/strong>\u00a0\u00a0!<\/p>\n<p>In the end, the operation was a resounding success and helped boost Luxexpo&#8217;s visibility at this event and, above all, make an impression thanks to this original support which did not go unnoticed.<\/p>\n<p>Tickets for the event were SOLD-OUT!<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_vs_69d4a53653328.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }#ut_vs_69d4a53653328.ut-shortcode-video-wrap .ut-video-module-caption-text i { color: #000000; }#ut_vs_69d4a53653328.ut-shortcode-video-wrap .ut-video-module-play-icon { background: #ffffff; }@keyframes ut-video-play-border-animation-69d4a5365332a {0% {-webkit-transform: scale(1);-moz-transofrom: scale(1);transform: scale(1);}50% {opacity: 0.7;}75% {opacity: 0.1;}100% {opacity: 0;-webkit-transform: scale(2.5);-moz-transofrom: scale(2.5);transform: scale(2.5);}}#ut_vs_69d4a53653328 .ut-video-play-animation-1 { border: 1px solid #ffffff }#ut_vs_69d4a53653328 .ut-video-play-animation-2 { border: 1px solid #ffffff }#ut_vs_69d4a53653328 .ut-video-play-animation-3 { border: 1px solid #ffffff }#ut_vs_69d4a53653328 .ut-video-play-animation-4 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data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/cdpub.lu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/poster-video-3-300x169.jpg&quot;,&quot;500&quot;:&quot;https:\\\/\\\/cdpub.lu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/poster-video-3-500x281.jpg&quot;,&quot;750&quot;:&quot;https:\\\/\\\/cdpub.lu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/poster-video-3-750x422.jpg&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/cdpub.lu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/poster-video-3-1000x563.jpg&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/cdpub.lu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/poster-video-3-1500x844.jpg&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/cdpub.lu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/poster-video-3-2500x1406.jpg&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 844&#039;%2F%3E\" width=\"1500\" height=\"844\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/poster-video-3-1500x844.jpg\" data-image-id=\"10082\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        <div class=\"ut-video-module-caption-text\"><div class=\"ut-video-module-inner-caption-text ut-video-module-empty-caption ut-video-module-caption-position-default\"><div class=\"ut-video-module-play-icon \"><div class=\"ut-video-play-animation-1 ut-video-play-animation-on\"><\/div><i class=\"fa fa-play\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><\/div><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4a5365b739 { opacity: 1; }#ut_am_wrap_69d4a5365b73a .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a5365b73a .ut-gallery-slider-caption { color: #ffffff; }#ut_am_wrap_69d4a5365b73a .ut-gallery-slider-caption { font-weight: 500; }#ut_am_wrap_69d4a5365b73a { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a5365b73a { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a5365b73a { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a5365b73a\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a5365b73b\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a data-exthumbimage=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/roue-velo-200x200.jpg\" href=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/affichage-mobile.jpg\" class=\"ut-vc-images-lightbox ut-wait-for-plugin\" data-title=\"Mobile Display\" data-caption=\"THE BOX STREET MARKET - AUGUST 22.23, 2022 - Luxexpo The Box\" data-caption-color=\"\" data-caption-background=\"\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a5365b739\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 852 1374'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/roue-velo.jpg\" width=\"852\" height=\"1374\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>And if you need a professional to accompany you, <a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>.<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Three pub bikes and three bikers were mobilized for six days to crisscross the streets of Luxembourg City. The route was defined according to peak times and around ten strategic stopping points were identified.<\/p>\n","protected":false},"author":1,"featured_media":10071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-10087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-street-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE STUDY: SADDLE UP FOR LUXEXPO! - CD PUB<\/title>\n<meta name=\"description\" content=\"Mobile billboards were the obvious street marketing solution for promoting this event in an original and impactful way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/case-study-saddle-up-for-luxexpo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE STUDY: SADDLE UP FOR LUXEXPO! 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