{"id":10207,"date":"2020-03-01T18:31:20","date_gmt":"2020-03-01T17:31:20","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10207"},"modified":"2025-07-03T17:25:35","modified_gmt":"2025-07-03T15:25:35","slug":"increase-your-sales-through-merchandising","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/increase-your-sales-through-merchandising\/","title":{"rendered":"INCREASE YOUR SALES THROUGH MERCHANDISING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Today, simply offering your products is no longer enough. And your sales pitches aren&#8217;t convincing enough. So you need to attract customers through other means&#8230; Merchandising helps you do this.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd03630 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd03630 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd03630 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd03630 { line-height:125% !important; }}#ut_custom_heading69d4a5bd03630 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd03630 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd03630 { text-align:center; } }#ut_custom_heading69d4a5bd03630 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5bd03630\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >What exactly is merchandising?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>To\u00a0\u00a0<strong>optimize your shelf performance<\/strong>\u00a0, it is necessary to ensure good\u00a0\u00a0<strong>visibility<\/strong>\u00a0\u00a0of your products: merchandising is the essential management tool for promoting a product in order to increase sales. It will allow you to achieve the return on investment of your promotional campaigns \u2013 in line with your planograms. In short, effective merchandising must\u00a0\u00a0<strong>make people want to buy<\/strong>\u00a0\u00a0your product.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd07829 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd07829 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd07829 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd07829 { line-height:125% !important; }}#ut_custom_heading69d4a5bd07829 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd07829 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd07829 { text-align:center; } }#ut_custom_heading69d4a5bd07829 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5bd07829\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >What is the purpose of merchandising?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Here are the main objectives that merchandising meets:<\/p>\n<ul class=\"wp-block-list\">\n<li>Stand out from the competition, thanks to a\u00a0\u00a0<strong>different and adapted layout<\/strong>\u00a0\u00a0of your products;<\/li>\n<li>Increase the attractiveness of your department by\u00a0\u00a0<strong>dramatizing<\/strong>\u00a0\u00a0products (POS, decor, universe, shopping atmosphere, colors, lighting, etc.);<\/li>\n<li>Increase your sales and the profitability of your products by\u00a0\u00a0<strong>showcasing them<\/strong><\/li>\n<li>Update your\u00a0\u00a0<strong>planograms<\/strong>\u00a0.<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd07887 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd07887 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd07887 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd07887 { line-height:125% !important; }}#ut_custom_heading69d4a5bd07887 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd07887 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd07887 { text-align:center; } }#ut_custom_heading69d4a5bd07887 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5bd07887\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Merchandising tools<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>With the evolution of purchasing behaviors, merchandising is no longer limited to the 5Bs (the right product, in the right place, at the right time, at the right price, in the right quantity): the consumer is looking for an\u00a0\u00a0<strong>in-store experience<\/strong>\u00a0, a purchasing atmosphere. This triggering of the act of purchase will be done through different means:<\/p>\n<ul class=\"wp-block-list\">\n<li>Furniture\u00a0 : the choice of furniture for the layout of the point\u00a0<strong>of<\/strong>\u00a0\u00a0sale or department allows the creation of a\u00a0\u00a0\u00a0friendly and attractive shopping\u00a0<strong>environment for the consumer and will influence their act of purchase;<\/strong><\/li>\n<li>POS\u00a0\u00a0\u00a0(Point of Sale Advertising): essential for\u00a0\u00a0<strong>showcasing your products, it will create\u00a0<\/strong><strong>an<\/strong>\u00a0\u00a0environment conducive to triggering a purchase.<\/li>\n<li>Signage\u00a0\u00a0\u00a0: it helps\u00a0\u00a0<strong>guide\u00a0<\/strong><strong>consumers<\/strong>\u00a0\u00a0but also optimizes the image of your brand or sign.<\/li>\n<\/ul>\n<p>The least obvious thing about all this? Merchandising must constantly adapt to events and the needs of your customers\u2014this is the first thing we teach our CD Pub merchandisers. They are autonomous and take over from your sales teams on a daily basis, but above all, they constantly review their work to ensure that your shelves comply with your merchandising plans and negotiated terms (you can\u00a0\u00a0<a href=\"https:\/\/cdpub.lu\/merchandising\/\">take a look here<\/a>\u00a0\u00a0to learn more).<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd078d7 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd078d7 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd078d7 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd078d7 { line-height:125% !important; }}#ut_custom_heading69d4a5bd078d7 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd078d7 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd078d7 { text-align:center; } }#ut_custom_heading69d4a5bd078d7 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a5bd078d7\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Case study: grocery department merchandising<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Nothing like a bit of practical experience to illustrate our point about merchandising! We recently launched a promotional campaign in southern Luxembourg for a major player in the grocery sector.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd07912 { font-size:20px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd07912 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd07912 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd07912 { line-height:125% !important; }}#ut_custom_heading69d4a5bd07912 { font-weight:bold; }#ut_custom_heading69d4a5bd07912 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd07912 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd07912 { text-align:left; } }#ut_custom_heading69d4a5bd07912 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a5bd07912\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;20&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;20&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Goals<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\ud83d\udca1 Deployment to around ten Luxembourg stores<\/li>\n<li>\ud83d\udca1 Timing: 1 week<\/li>\n<li>\ud83d\udca1 Assembly and filling: 7 pallets \/ 6 xox \/ 2 blisters \/ 1 display \/ 1 central island<\/li>\n<li>\ud83d\udca1 Respect planograms, direction of traffic, POS\u2026<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd07966 { font-size:20px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd07966 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd07966 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd07966 { line-height:125% !important; }}#ut_custom_heading69d4a5bd07966 { font-weight:bold; }#ut_custom_heading69d4a5bd07966 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd07966 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd07966 { text-align:left; } }#ut_custom_heading69d4a5bd07966 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a5bd07966\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;20&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;20&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Means<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcaa Selection and briefing of the merchandiser team<\/li>\n<li>\ud83d\udcaa Support and advice<\/li>\n<li>\ud83d\udcaa Photo report for proper monitoring of the operation (various comments, areas for improvement, timing, etc.)<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a5bd079cd { font-size:20px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a5bd079cd { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a5bd079cd { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a5bd079cd { line-height:125% !important; }}#ut_custom_heading69d4a5bd079cd { font-weight:bold; }#ut_custom_heading69d4a5bd079cd { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a5bd079cd { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a5bd079cd { text-align:left; } }#ut_custom_heading69d4a5bd079cd { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a5bd079cd\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;20&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;20&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Results<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\u2b50 100% of points of sale covered<\/li>\n<li>\u2b50 100% of displays installed<\/li>\n<li>\u2b50 Dramatization with boxes, TG and islands<\/li>\n<li>\u2b50 Operation validated by the store and the brand<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1732642240104 clearfix\"><style type=\"text\/css\">#ut_am_69d4a5bd08531 { opacity: 1; }#ut_am_wrap_69d4a5bd08532 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a5bd08532 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a5bd08532 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a5bd08532 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a5bd08532 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a5bd08532\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a5bd08533\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a5bd08531\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-1-10.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1732642087312 clearfix\"><style type=\"text\/css\">#ut_am_69d4a5bd09048 { opacity: 1; }#ut_am_wrap_69d4a5bd09049 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a5bd09049 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a5bd09049 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a5bd09049 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a5bd09049 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a5bd09049\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a5bd0904a\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a5bd09048\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/photo-2-9.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">Now you&#8217;re ready to boost your sales with merchandising! And if you need a professional to help you achieve success,\u00a0<a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know.<\/a><\/h3>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\"><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, simply offering your products is no longer enough. And your sales pitches aren&#8217;t convincing enough. So, you need to attract customers through other means&#8230; Merchandising helps you do this. <\/p>\n","protected":false},"author":1,"featured_media":10191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-10207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INCREASE YOUR SALES THROUGH MERCHANDISING - CD PUB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/increase-your-sales-through-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INCREASE YOUR SALES THROUGH MERCHANDISING - CD PUB\" \/>\n<meta property=\"og:description\" content=\"Today, simply offering your products is no longer enough. 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