{"id":10312,"date":"2020-05-07T12:47:11","date_gmt":"2020-05-07T10:47:11","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10312"},"modified":"2025-07-03T17:26:32","modified_gmt":"2025-07-03T15:26:32","slug":"supplementary-sales-force-a-post-containment-solution-for-supermarket-chains-and-brands","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/supplementary-sales-force-a-post-containment-solution-for-supermarket-chains-and-brands\/","title":{"rendered":"SUPPLEMENTARY SALES FORCE : A POST-CONTAINMENT SOLUTION FOR SUPERMARKET CHAINS AND BRANDS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><em>A huge amount of work is coming up in the major retail chains!<\/em><\/p>\n<p>Indeed, since the start of the health crisis, it has been necessary to deal with the most urgent matters, so brands and suppliers have focused on supplying the 20\/80.<\/p>\n<p><strong>The result\u00a0<\/strong>\u00a0<strong>?<\/strong>\u00a0\u00a0Today, there&#8217;s a huge mess on the shelves, and new products have been put on hold or postponed.<\/p>\n<p>The end of lockdown marks the beginning of reconstruction! But this return to &#8220;normal&#8221; could prove long and tedious.<\/p>\n<p><strong>Solution<\/strong>\u00a0\u00a0:\u00a0\u00a0<strong>The supplementary sales force<\/strong>\u00a0\u00a0via a specialized partner!<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d489d3d875f { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d489d3d875f { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d489d3d875f { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d489d3d875f { line-height:125% !important; }}#ut_custom_heading69d489d3d875f { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d489d3d875f { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d489d3d875f { text-align:center; } }#ut_custom_heading69d489d3d875f { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d489d3d875f\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >What exactly is a supplementary sales force?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Also known as\u00a0 a\u00a0<strong>&#8220;commando&#8221;\u00a0<\/strong><strong>sales force<\/strong>\u00a0\u00a0\u00a0in jargon,\u00a0\u00a0<strong>the supplementary sales force<\/strong>\u00a0\u00a0consists of occasionally strengthening your internal sales force, particularly during peaks in activity or when human resources are lacking (salespeople, brand representatives, etc.).<\/p>\n<p>Conversely, for permanent assignments, your service provider can offer you\u00a0\u00a0<strong>a \u201cpermanent\u201d sales force<\/strong>\u00a0\u00a0(you can\u00a0\u00a0<a href=\"https:\/\/cdpub.lu\/en\/sales-force\/\"><strong>take a look here<\/strong><\/a>\u00a0\u00a0to find out more).<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d489d3db257 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d489d3db257 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d489d3db257 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d489d3db257 { line-height:125% !important; }}#ut_custom_heading69d489d3db257 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d489d3db257 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d489d3db257 { text-align:center; } }#ut_custom_heading69d489d3db257 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d489d3db257\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >The advantages of the supplementary sales force post-confinement<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Save time and be more responsive<\/strong>\u00a0\u00a0! These are the two main advantages of outsourcing your sales force during this upcoming period of deconfinement and reconstruction.<\/p>\n<p>But to do this optimally and efficiently, it would be wise to use\u00a0\u00a0<strong>a specialized service provider<\/strong>\u00a0\u00a0who understands the codes and practices of\u00a0\u00a0<strong>mass distribution<\/strong>\u00a0\u00a0(e.g., the partnership between CD PUB and the Luxembourg brand &#8220;Cactus&#8221; since 2002). Your service provider then acts as\u00a0\u00a0<strong>a true customer-store interface<\/strong>\u00a0\u00a0to ensure efficiency and better monitoring of your actions.<\/p>\n<p>If you still have doubts, here are some convincing arguments:<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p class=\"has-text-align-center\" style=\"text-align: center;\"><strong>WIN FOR BRANDS<\/strong><\/p>\n<p>\u2b50\u00a0<strong>TIME SAVER<\/strong>\u00a0\u00a0: Ensure coverage of unvisited points of sale<\/p>\n<p>\u2b50\u00a0\u00a0<strong>TAILOR-MADE:<\/strong>\u00a0\u00a0Choose the sales representative you prefer, and\u00a0\u00a0<strong>your service provider will take care of everything<\/strong>\u00a0\u00a0! (customized hourly contracts, vehicle leasing, phone\/tablet, meal vouchers, commissions on turnover, etc.)<\/p>\n<p>\u2b50\u00a0<strong>ADAPTABILITY:<\/strong>\u00a0\u00a0Compensate\u00a0\u00a0<strong>for staff shortages<\/strong>\u00a0\u00a0(sick leave, childcare) with\u00a0\u00a0<strong>support in the new health and preventive measures<\/strong>\u00a0\u00a0linked to the current crisis.<\/p>\n<p>\u2b50\u00a0\u00a0<strong>FIELD PRESENCE:<\/strong>\u00a0\u00a0Strengthen relationships with store\/department managers by optimizing your field presence. Stores expect support from brands when rebuilding their product lines.\u00a0\u00a0<strong>This will build loyalty for the store\/brand and strengthen your brand image!<\/strong><\/p>\n<p>\u2b50\u00a0\u00a0<strong>REPORTING\/MONITORING:<\/strong>\u00a0\u00a0Make sure your service provider has\u00a0\u00a0<strong>tools to track and measure<\/strong>\u00a0\u00a0your in-store actions. At CD PUB, we provide you with an application that gives you access to the complete report of your operation (detailed report, questionnaire with suggestions for improvement, photo report, etc.)<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p class=\"has-text-align-center\" style=\"text-align: center;\"><strong>GAIN FOR STORES\/BRANDS<\/strong><\/p>\n<p>\u2b50\u00a0\u00a0<strong>TIME SAVING<\/strong>\u00a0\u00a0: It will be appreciated by department managers to have a \u201clittle helping hand\u201d from their suppliers to\u00a0\u00a0<strong>speed up the reconstruction of<\/strong>\u00a0\u00a0in-store shelves: placing orders, stock management, rearrangement of shelves, etc.<\/p>\n<p>\u2b50\u00a0\u00a0<strong>RESPONSIVENESS<\/strong>\u00a0\u00a0:\u00a0\u00a0<strong>Updating the assortment<\/strong>\u00a0\u00a0of product ranges by brand: listing new products, delistings, updating planograms, etc.<\/p>\n<p>\u2b50\u00a0\u00a0<strong>PROFITABILITY<\/strong>\u00a0\u00a0: What could be more frustrating for a consumer than finding themselves in front of a cluttered aisle, with no new products and numerous stock shortages? This results in\u00a0\u00a0<strong>a loss of revenue<\/strong>\u00a0\u00a0for the store and the brand! Having salespeople on the ground will help offset this loss of profitability.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<strong>Possible missions:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcaa Linear surveys: inventory (presence, DN\/DV)<\/li>\n<li>\ud83d\udcaa Listings of new features<\/li>\n<li>\ud83d\udcaa Management of restocking and product stocks (placing orders)<\/li>\n<li>\ud83d\udcaa Implementation of marketing operations<\/li>\n<li>\ud83d\udcaa Maintaining and\/or expanding the linear share<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1746105430084{margin-bottom: 0px !important;}&#8221;]<strong>Some figures:\u00a0<\/strong>\u00a0(from our in-store actions)<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Customer satisfaction<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   vc_custom_1732880090104 clearfix\"><style type=\"text\/css\">#ut_am_69d489d3db8d1 { opacity: 1; }#ut_am_wrap_69d489d3db8d2 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d489d3db8d2 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d489d3db8d2 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d489d3db8d2 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_69d489d3db8d2 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d489d3db8d2\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d489d3db8d3\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d489d3db8d1\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 426 60'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/satisfaction-client.png\" width=\"426\" height=\"60\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\"><em>95% of our clients who have outsourced their sales force have been largely satisfied\u00a0<\/em>\u00a0<em>and some have even opted for a permanent outsourced sales force<\/em>\u00a0.<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1746105464201{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Average breakage rate<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   vc_custom_1732880238908 clearfix\"><style type=\"text\/css\">#ut_am_69d489d3dbe10 { opacity: 1; }#ut_am_wrap_69d489d3dbe11 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d489d3dbe11 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d489d3dbe11 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d489d3dbe11 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_69d489d3dbe11 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d489d3dbe11\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d489d3dbe12\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d489d3dbe10\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 426 60'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/taux-rupture.png\" width=\"426\" height=\"60\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\"><em>Following the actions of our in-store sales representatives, we noted an average stockout rate of 4% on the product range concerned. (The stockout rate in large-scale distribution generally fluctuates around 10%).<\/em><\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1746105498452{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Brand presence rate<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   vc_custom_1732880315977 clearfix\"><style type=\"text\/css\">#ut_am_69d489d3dc313 { opacity: 1; }#ut_am_wrap_69d489d3dc314 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d489d3dc314 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d489d3dc314 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d489d3dc314 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_69d489d3dc314 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d489d3dc314\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d489d3dc315\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d489d3dc313\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 426 60'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/11\/taux-presence.png\" width=\"426\" height=\"60\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1746105512559{margin-bottom: 15px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\"><em>Also called \u201cDigital Distribution\u201d (DN), the brand presence rate corresponds to the proportion of points of sale in the universe that own the product\/brand.<\/em><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text css=&#8221;.vc_custom_1746105823711{margin-bottom: 35px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p>The ultimate goal is\u00a0\u00a0<strong>to accelerate the reconstruction of your ranges<\/strong>\u00a0\u00a0while\u00a0\u00a0<strong>optimizing the visibility of your offers<\/strong>\u00a0.<\/p>\n<p><strong>At the same time, it will also be wise to contact your service provider for <\/strong><a href=\"https:\/\/cdpub.lu\/en\/merchandising\/\"><strong>merchandising<\/strong><\/a>\u00a0actions\u00a0\u00a0\u00a0in order to update your planograms.<\/p>\n<p><strong>Note<\/strong>\u00a0\u00a0: The supplementary sales force concerns all sectors of activity and all types of companies (SMEs, VSEs, artisans, major accounts, etc.) wishing to develop their turnover.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">So now you know what outsourcing your sales force can bring you during this period of reconstruction: time saving, responsiveness and strengthening your brand image!<\/h3>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">And if you need a professional to assist you in your operations,\u00a0\u00a0<a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>\u00a0.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Also known as a &#8220;commando&#8221; sales force in jargon, the supplementary sales force consists of occasionally strengthening your internal sales force, particularly during peaks in activity or when human resources are lacking (salespeople, brand representatives, etc.).<\/p>\n","protected":false},"author":1,"featured_media":10287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-10312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-force"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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