{"id":10361,"date":"2020-08-06T11:35:50","date_gmt":"2020-08-06T09:35:50","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10361"},"modified":"2025-07-03T17:32:07","modified_gmt":"2025-07-03T15:32:07","slug":"merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/","title":{"rendered":"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Making your sales area\u00a0<\/strong>\u00a0or\u00a0<strong>\u00a0linear meters<\/strong>\u00a0profitable \u00a0is\u00a0\u00a0<strong>a daily challenge<\/strong>\u00a0\u00a0for points of sale and brands.<\/p>\n<p><strong>Merchandising<\/strong>\u00a0\u00a0is the ideal solution to achieve this objective because it brings together a set of techniques and tools designed to\u00a0\u00a0<strong>optimize the assortment of a family&#8217;s products<\/strong>\u00a0\u00a0at the point of sale.<\/p>\n<p>The ultimate goal is to make it easy for the consumer to find the product they are looking for and\u00a0\u00a0<strong>to encourage impulse buying<\/strong>\u00a0.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a6100e96f { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a6100e96f { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a6100e96f { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a6100e96f { line-height:125% !important; }}#ut_custom_heading69d4a6100e96f { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a6100e96f { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a6100e96f { text-align:center; } }#ut_custom_heading69d4a6100e96f { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a6100e96f\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >The 5 B rule<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Merchandising must be able to meet the 5B rule:<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1733217969409{margin-bottom: 35px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733221069002 clearfix\"><style type=\"text\/css\">#ut_am_69d4a61012d94 { opacity: 1; }#ut_am_wrap_69d4a61012d95 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61012d95 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61012d95 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61012d95 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61012d95 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61012d95\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61012d96\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61012d94\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1024 1024'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1.png\" width=\"1024\" height=\"1024\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">Note that with the evolution of purchasing behaviors, and the search for experience, emotions in store by the consumer\u2026 (\u00a0<strong>shopper experience<\/strong>\u00a0) it will also be wise to play on the 5 senses of the consumer using different means: furniture, POS, signage, smells, lighting\u2026 in short, create a real\u00a0\u00a0<strong>shopping atmosphere<\/strong>\u00a0\u00a0for the consumer!<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d4a61012e03 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61012e03 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61012e03 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61012e03 { line-height:125% !important; }}#ut_custom_heading69d4a61012e03 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61012e03 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a61012e03 { text-align:center; } }#ut_custom_heading69d4a61012e03 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a61012e03\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >CD PUB Merchandising<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>CD PUB has structured its organization and its teams to be able to respond effectively to your merchandising needs:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>one-off<\/strong>\u00a0\u00a0or\u00a0\u00a0<strong>permanent<\/strong>\u00a0, simultaneous or staggered\u00a0\u00a0merchandising\u00a0\u00a0<strong>interventions<\/strong><\/li>\n<li><strong>department merchandising<\/strong>\u00a0\u00a0(for a brand) or\u00a0\u00a0<strong>store merchandising<\/strong>\u00a0\u00a0(purchasing center),<\/li>\n<li><strong>dedicated team<\/strong>\u00a0\u00a0of merchandisers or\u00a0\u00a0<strong>on-demand mission<\/strong>\u00a0.<\/li>\n<li><strong>local<\/strong>\u00a0\u00a0or\u00a0\u00a0<strong>national<\/strong>\u00a0missions<\/li>\n<\/ul>\n<p>To meet the challenges of merchandising and in particular to make your sales area or shelf space profitable, CD PUB offers several services:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u2714\ufe0f\u00a0\u00a0<strong>Department Implementation \/ Re-implementation<\/strong>\u00a0\u00a0\u2013\u00a0\u00a0<em>Why?<\/em>\u00a0\u00a0=&gt; Update your planograms, respect seasonality, integrate new products, encourage impulse buying, etc.<\/li>\n<li>\u2714\ufe0f\u00a0\u00a0<strong>Shelf restocking\u00a0<\/strong>\u00a0\u2013\u00a0\u00a0<em>Why?<\/em>\u00a0\u00a0=&gt; Shelf placement and facing, stock management, order placement, etc.<\/li>\n<li>\u2714\ufe0f\u00a0\u00a0<strong>Store inventory\u00a0<\/strong>\u00a0\u2013\u00a0\u00a0<em>Why?<\/em>\u00a0\u00a0=&gt; understand product performance (sales), optimize orders, strengthen your pricing strategy, enhance your merchandise stock, etc.<\/li>\n<li>\u2714\ufe0f\u00a0\u00a0<strong>Store price survey\u00a0<\/strong>\u00a0\u2013\u00a0\u00a0<em>Why?<\/em>\u00a0\u00a0=&gt; improve your price image, redefine your offer, improve your margins, gain competitiveness\u2026<\/li>\n<li>\u2714\ufe0f\u00a0\u00a0<strong>POS installation\u00a0<\/strong>\u00a0\u2013\u00a0\u00a0<em>Why?<\/em>\u00a0\u00a0=&gt; Staging, furniture assembly and disassembly (TG, islands), stickering-marking, etc.<\/li>\n<\/ul>\n<p>You can take a tour\u00a0\u00a0<a href=\"https:\/\/cdpub.lu\/en\/merchandising\/\">here<\/a>\u00a0\u00a0to learn more about our merchandising actions.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1733217969409{margin-bottom: 35px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733221273732 clearfix\"><style type=\"text\/css\">#ut_am_69d4a6101357e { opacity: 1; }#ut_am_wrap_69d4a6101357f .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a6101357f .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a6101357f { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a6101357f { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a6101357f { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a6101357f\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61013580\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a6101357e\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-1.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733221288353 clearfix\"><style type=\"text\/css\">#ut_am_69d4a61013b86 { opacity: 1; }#ut_am_wrap_69d4a61013b87 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61013b87 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61013b87 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61013b87 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61013b87 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61013b87\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61013b88\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61013b86\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-1.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d4a61013bf5 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61013bf5 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61013bf5 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61013bf5 { line-height:125% !important; }}#ut_custom_heading69d4a61013bf5 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61013bf5 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4a61013bf5 { text-align:center; } }#ut_custom_heading69d4a61013bf5 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4a61013bf5\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Case study: (re)implementation of products from the \u201cVahin\u00e9\u201d range<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Let&#8217;s take a concrete example of a\u00a0\u00a0<strong>department re-implementation<\/strong>\u00a0\u00a0in a store.<\/p>\n<p>In July, our partner asked our\u00a0\u00a0<strong>merchandiser<\/strong>\u00a0teams \u00a0to reintroduce the \u201cVahin\u00e9\u201d range of products to the Auchan Kirchberg store in Luxembourg.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61013c79 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61013c79 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61013c79 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61013c79 { line-height:125% !important; }}#ut_custom_heading69d4a61013c79 { font-weight:600; }#ut_custom_heading69d4a61013c79 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61013c79 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61013c79 { text-align:left; } }#ut_custom_heading69d4a61013c79 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61013c79\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Goals<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\ud83d\udca1 Timing:\u00a0\u00a0<strong>6 hours<\/strong><\/li>\n<li>\ud83d\udca1 Compliance with the\u00a0\u00a0customer\u00a0<strong>merchandising plan<\/strong><\/li>\n<li>\ud83d\udca1 Integration of Auchan brand products (private label)<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61013cdc { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61013cdc { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61013cdc { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61013cdc { line-height:125% !important; }}#ut_custom_heading69d4a61013cdc { font-weight:600; }#ut_custom_heading69d4a61013cdc { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61013cdc { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61013cdc { text-align:left; } }#ut_custom_heading69d4a61013cdc { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61013cdc\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Means<\/span><\/p>[vc_column_text css=&#8221;.vc_custom_1746108965584{margin-bottom: 20px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcaa\u00a0\u00a0<strong>Merchandisers<\/strong>\u00a0\u00a0:\u00a0\u00a0<strong>2<\/strong><\/li>\n<li>\ud83d\udcaa Merchandising plan provided by the brand (\u00a0<strong>planogram<\/strong>\u00a0)<\/li>\n<li>\ud83d\udcaa Equipment:\u00a0<strong>Furniture + specific<\/strong>\u00a0\u00a0\u201cVahin\u00e9\u201d POS (Product highlighting)<\/li>\n<li>\ud83d\udcaa Linear on the ground:\u00a0\u00a0<strong>3 x 1.30 m<\/strong><\/li>\n<li>\ud83d\udcaa Number of levels:\u00a0\u00a0<strong>7<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   vc_custom_1733222097424 clearfix\"><style type=\"text\/css\">#ut_am_69d4a61014966 { opacity: 1; }#ut_am_wrap_69d4a61014967 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61014967 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61014967 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61014967 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61014967 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61014967\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61014968\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61014966\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 500 295'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/plan-merch-500x295.jpg\" width=\"500\" height=\"295\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><style type=\"text\/css\">#ut_custom_heading69d4a610149d3 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a610149d3 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a610149d3 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a610149d3 { line-height:125% !important; }}#ut_custom_heading69d4a610149d3 { font-weight:600; }#ut_custom_heading69d4a610149d3 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a610149d3 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a610149d3 { text-align:left; } }#ut_custom_heading69d4a610149d3 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a610149d3\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Process<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc4d Unloading the department + product sampling (creation of the layout skeleton)<\/li>\n<li>\ud83d\udc4d Dismantling of the existing shelving<\/li>\n<li>\ud83d\udc4d Installation of the specific \u201cVahin\u00e9\u201d furniture<\/li>\n<li>\ud83d\udc4d Implementation of the range of products (skeleton)<\/li>\n<li>\ud83d\udc4d Filling the shelf<\/li>\n<li>\ud83d\udc4d Product labeling \/ marking<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61014a4d { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61014a4d { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61014a4d { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61014a4d { line-height:125% !important; }}#ut_custom_heading69d4a61014a4d { font-weight:600; }#ut_custom_heading69d4a61014a4d { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61014a4d { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61014a4d { text-align:left; } }#ut_custom_heading69d4a61014a4d { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61014a4d\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Results<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<ul class=\"wp-block-list\">\n<li>\u2b50 Merchandising plan respected!<\/li>\n<li>\u2b50 Integration of Auchan private labels (MDD)<\/li>\n<li>\u2b50 A more readable product offering<\/li>\n<li>\u2b50 Satisfied partner and store!<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1746193713889 clearfix\"><style type=\"text\/css\">#ut_am_69d4a61014f60 { opacity: 1; }#ut_am_wrap_69d4a61014f61 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61014f61 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61014f61 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61014f61 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61014f61 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61014f61\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61014f62\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61014f60\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1024 768'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2020\/08\/vahine-BEFORE.jpg\" width=\"1024\" height=\"768\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1746193728639 clearfix\"><style type=\"text\/css\">#ut_am_69d4a610154d3 { opacity: 1; }#ut_am_wrap_69d4a610154d4 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a610154d4 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a610154d4 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a610154d4 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a610154d4 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a610154d4\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a610154d5\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a610154d3\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1024 768'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2020\/08\/vahine-AFTER.jpg\" width=\"1024\" height=\"768\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">There you have it, now you know what merchandising can do for you (tools, methods, techniques, etc.): increase your \u201cproduct\u201d sales by optimizing the allocated space.<\/h3>\n<h3 style=\"text-align: center;\">And if you need a professional to accompany you,\u00a0<a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>\u00a0!<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools designed to optimize the assortment of a family&#8217;s products at the point of sale.<\/p>\n","protected":false},"author":1,"featured_media":10344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-10361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)\" \/>\n<meta property=\"og:description\" content=\"Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools designed to optimize the assortment of a family&#039;s products at the point of sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\" \/>\n<meta property=\"og:site_name\" content=\"CD PUB - Votre Agence Field Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-06T09:35:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T15:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2144\" \/>\n\t<meta property=\"og:image:height\" content=\"1429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\"},\"author\":{\"name\":\"benjamin\",\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6\"},\"headline\":\"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)\",\"datePublished\":\"2020-08-06T09:35:50+00:00\",\"dateModified\":\"2025-07-03T15:32:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\"},\"wordCount\":2140,\"image\":{\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg\",\"articleSection\":[\"Merchandising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\",\"url\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\",\"name\":\"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)\",\"isPartOf\":{\"@id\":\"https:\/\/cdpub.lu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg\",\"datePublished\":\"2020-08-06T09:35:50+00:00\",\"dateModified\":\"2025-07-03T15:32:07+00:00\",\"author\":{\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6\"},\"breadcrumb\":{\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage\",\"url\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg\",\"contentUrl\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg\",\"width\":2144,\"height\":1429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/cdpub.lu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cdpub.lu\/en\/#website\",\"url\":\"https:\/\/cdpub.lu\/en\/\",\"name\":\"CD PUB - Votre Agence Field Marketing\",\"description\":\"Field Marketing - Luxembourg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cdpub.lu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6\",\"name\":\"benjamin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g\",\"caption\":\"benjamin\"},\"sameAs\":[\"https:\/\/cdpub.lu\"],\"url\":\"https:\/\/cdpub.lu\/en\/author\/benjamin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/","og_locale":"en_US","og_type":"article","og_title":"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)","og_description":"Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools designed to optimize the assortment of a family's products at the point of sale.","og_url":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/","og_site_name":"CD PUB - Votre Agence Field Marketing","article_published_time":"2020-08-06T09:35:50+00:00","article_modified_time":"2025-07-03T15:32:07+00:00","og_image":[{"width":2144,"height":1429,"url":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg","type":"image\/jpeg"}],"author":"benjamin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"benjamin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#article","isPartOf":{"@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/"},"author":{"name":"benjamin","@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6"},"headline":"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)","datePublished":"2020-08-06T09:35:50+00:00","dateModified":"2025-07-03T15:32:07+00:00","mainEntityOfPage":{"@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/"},"wordCount":2140,"image":{"@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage"},"thumbnailUrl":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg","articleSection":["Merchandising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/","url":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/","name":"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)","isPartOf":{"@id":"https:\/\/cdpub.lu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage"},"image":{"@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage"},"thumbnailUrl":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg","datePublished":"2020-08-06T09:35:50+00:00","dateModified":"2025-07-03T15:32:07+00:00","author":{"@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6"},"breadcrumb":{"@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#primaryimage","url":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg","contentUrl":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-1.jpg","width":2144,"height":1429},{"@type":"BreadcrumbList","@id":"https:\/\/cdpub.lu\/en\/merchandising-the-ideal-solution-to-optimize-linear-meters-and-boost-sales-case-study-of-an-in-store-establishment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/cdpub.lu\/en\/"},{"@type":"ListItem","position":2,"name":"MERCHANDISING : THE IDEAL SOLUTION TO OPTIMIZE LINEAR METERS AND BOOST SALES (CASE STUDY OF AN IN-STORE ESTABLISHMENT)"}]},{"@type":"WebSite","@id":"https:\/\/cdpub.lu\/en\/#website","url":"https:\/\/cdpub.lu\/en\/","name":"CD PUB - Votre Agence Field Marketing","description":"Field Marketing - Luxembourg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cdpub.lu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6","name":"benjamin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g","caption":"benjamin"},"sameAs":["https:\/\/cdpub.lu"],"url":"https:\/\/cdpub.lu\/en\/author\/benjamin\/"}]}},"_links":{"self":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts\/10361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/comments?post=10361"}],"version-history":[{"count":6,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts\/10361\/revisions"}],"predecessor-version":[{"id":12197,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts\/10361\/revisions\/12197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/media\/10344"}],"wp:attachment":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/media?parent=10361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/categories?post=10361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/tags?post=10361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}