{"id":10378,"date":"2020-07-16T12:12:56","date_gmt":"2020-07-16T10:12:56","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10378"},"modified":"2025-07-03T17:28:40","modified_gmt":"2025-07-03T15:28:40","slug":"return-of-commercial-events-in-store-inventory-of-fixtures-with-our-coordinator-on-the-field","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/return-of-commercial-events-in-store-inventory-of-fixtures-with-our-coordinator-on-the-field\/","title":{"rendered":"RETURN OF COMMERCIAL EVENTS IN STORE : INVENTORY OF FIXTURES WITH OUR COORDINATOR ON THE \u201cFIELD\u201d!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>While the recovery is gradual, thanks to the health and safety measures put in place, such as training in best practices, the provision of equipment and adapted in-store processes,\u00a0\u00a0<strong>commercial events<\/strong>\u00a0\u00a0have been able to resume in supermarkets.<\/p>\n<p><strong>Everything is done to reassure consumers who are looking for excitement and new products on the shelves.<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4ac0a9f3b7 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4ac0a9f3b7 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4ac0a9f3b7 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4ac0a9f3b7 { line-height:125% !important; }}#ut_custom_heading69d4ac0a9f3b7 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4ac0a9f3b7 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4ac0a9f3b7 { text-align:center; } }#ut_custom_heading69d4ac0a9f3b7 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4ac0a9f3b7\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >We must adapt to the context!<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Indeed, sales representatives have had to\u00a0\u00a0<strong>adapt their habits, their behavior<\/strong>\u00a0\u00a0and even\u00a0\u00a0<strong>their sales pitch<\/strong>\u00a0&#8230; To do this, they need to be supported and given the means to work in the best possible conditions.<\/p>\n<p>At CD PUB,\u00a0\u00a0<strong>our staff are trained<\/strong>\u00a0\u00a0on\u00a0\u00a0<strong>the health protocols<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>procedures to follow<\/strong>\u00a0\u00a0in various major retailers.\u00a0\u00a0<strong>A safety kit<\/strong>\u00a0\u00a0is provided by the retailer or brand (or by ourselves): masks, hand sanitizer, and cleaning wipes.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4ac0aa1def { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4ac0aa1def { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4ac0aa1def { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4ac0aa1def { line-height:125% !important; }}#ut_custom_heading69d4ac0aa1def { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4ac0aa1def { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4ac0aa1def { text-align:center; } }#ut_custom_heading69d4ac0aa1def { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4ac0aa1def\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >A consumer delighted with the return of commercial events<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Consumer fears were quickly allayed by the safety measures put in place and the barrier gestures practiced. So much the better! Because consumers now yearn to\u00a0\u00a0<strong>reconnect, to the human contact<\/strong>\u00a0\u00a0they were able to maintain before the health crisis, and despite wearing masks and social distancing, this contact is happening naturally and without any particular constraints.<\/p>\n<p>So of course we are not yet talking about in-store tastings but rather product demonstrations (Hard Selling), but it is already a first step in a return &#8220;to normal&#8221; that consumers are eagerly awaiting.<\/p>\n<p>The sales pitch is, however, slightly different from &#8220;before&#8221;, namely that the sales representative takes more time to interact with the consumer who has been lacking contact for some time and to\u00a0\u00a0<strong>reassure them by listening and offering advice<\/strong>\u00a0.\u00a0\u00a0<strong>Brand activation<\/strong>\u00a0\u00a0is very popular with customers who are now looking to bring a little novelty to their shopping lists, which until now have been very stereotyped by &#8220;essential&#8221; purchases.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1733217969409{margin-bottom: 35px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733223320964 clearfix\"><style type=\"text\/css\">#ut_am_69d4ac0aa2800 { opacity: 1; }#ut_am_wrap_69d4ac0aa2801 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4ac0aa2801 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4ac0aa2801 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4ac0aa2801 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4ac0aa2801 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4ac0aa2801\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4ac0aa2802\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4ac0aa2800\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-2.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733223333698 clearfix\"><style type=\"text\/css\">#ut_am_69d4ac0aa3a50 { opacity: 1; }#ut_am_wrap_69d4ac0aa3a51 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4ac0aa3a51 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4ac0aa3a51 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4ac0aa3a51 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4ac0aa3a51 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4ac0aa3a51\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4ac0aa3a52\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4ac0aa3a50\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-2.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d4ac0aa3a9a { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4ac0aa3a9a { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4ac0aa3a9a { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4ac0aa3a9a { line-height:125% !important; }}#ut_custom_heading69d4ac0aa3a9a { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4ac0aa3a9a { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d4ac0aa3a9a { text-align:center; } }#ut_custom_heading69d4ac0aa3a9a { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d4ac0aa3a9a\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >The host, an essential ambassador for the brand!<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>The time has not yet come when we can do without in-store animators, especially to present promotional offers. Indeed, given the context and to limit contact, paper media are limited (magazines, catalogs, discount coupons); this is why\u00a0\u00a0<strong>the animator has a full role to play<\/strong>\u00a0\u00a0: relaying new products and promotional offers on the ground and reflecting the dynamism of the brand through his presence, his attitude, his argument, which make him\u00a0\u00a0<strong>a true ambassador of the brand<\/strong>\u00a0\u00a0!<\/p>\n<p><strong>Sales promotion<\/strong>\u00a0\u00a0is ideal for\u00a0\u00a0<strong>boosting sales<\/strong>\u00a0of your products! (You can visit\u00a0\u00a0<a href=\"https:\/\/cdpub.lu\/en\/in-store-promotion\/\">here<\/a>\u00a0to learn more).<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;5&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>A look back at a commercial event in a large Luxembourg store with Ang\u00e9lique, CD PUB presenter:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u2b50\u00a0\u00a0<strong>Brand<\/strong>\u00a0\u00a0: Dolce Gusto<\/li>\n<li>\u2b50\u00a0\u00a0<strong>Mission<\/strong>\u00a0\u00a0: Coffee machine demonstration<\/li>\n<li>\u2b50\u00a0\u00a0<strong>Equipment<\/strong>\u00a0\u00a0: Branded stand + safety kit (masks, gel and cleaning wipes after each use of the coffee machine)<\/li>\n<li>\u2b50\u00a0\u00a0<strong>Promo<\/strong>\u00a0\u00a0: Cashback on the purchase of a Genio machine + 6 free boxes of capsules<\/li>\n<\/ul>\n<p>And to benefit from this promotion and limit contact with the customer, the latter must scan a QR Code or send an SMS with a code.<\/p>\n<p>\u00bb I was a little apprehensive at the beginning of the event but I was very quickly reassured by the safety measures put in place by the store and the respect of barrier gestures by employees and customers, myself being properly equipped. I thought that customers would not come to my stand but that was not the case, a little hesitation for sure, but by starting the dialogue (even with the mask&#8230;) the barrier is quickly crossed.<\/p>\n<p>I can&#8217;t do tastings at the moment so I discuss the use of the coffee machine and especially the associated promotional offer and the customers are receptive and even leave with their coffee machine. In the end, the day went almost normally and it was a pleasure shared with the consumer to reconnect.&#8221;<\/p>\n<p>Ang\u00e9lique \u2013 CD PUB Presenter<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733224204702 clearfix\"><style type=\"text\/css\">#ut_am_69d4ac0aa428c { opacity: 1; }#ut_am_wrap_69d4ac0aa428d .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4ac0aa428d .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4ac0aa428d { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4ac0aa428d { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4ac0aa428d { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4ac0aa428d\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4ac0aa428e\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4ac0aa428c\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-2.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733224220474 clearfix\"><style type=\"text\/css\">#ut_am_69d4ac0aa49ff { opacity: 1; }#ut_am_wrap_69d4ac0aa4a00 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4ac0aa4a00 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4ac0aa4a00 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4ac0aa4a00 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4ac0aa4a00 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4ac0aa4a00\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4ac0aa4a01\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4ac0aa49ff\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-4-2.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">The aim of commercial animation is to trigger purchasing actions and the animator is the best ambassador to promote your products or services.<\/h3>\n<h3 style=\"text-align: center;\">And if you need a professional to accompany you,\u00a0<a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>\u00a0!<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>While the recovery is gradual, thanks to the health and safety measures put in place, such as training in best practices, the provision of equipment and adapted in-store processes, commercial events have been able to resume in supermarkets.<\/p>\n","protected":false},"author":1,"featured_media":10366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-10378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-store-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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