{"id":10438,"date":"2021-02-11T16:38:05","date_gmt":"2021-02-11T15:38:05","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10438"},"modified":"2025-07-03T17:35:41","modified_gmt":"2025-07-03T15:35:41","slug":"best-practices-for-in-store-product-demonstration","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/","title":{"rendered":"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Product demonstration<\/strong>\u00a0\u00a0consists of\u00a0\u00a0<strong>introducing a product<\/strong>\u00a0\u00a0or one of its characteristics to the consumer, in\u00a0\u00a0<strong>real-life usage conditions<\/strong>\u00a0\u00a0or in real-life situations.<\/p>\n<p>In-store conditions are favorable to the facilitator, because he can\u00a0\u00a0<strong>dramatize his demonstration<\/strong>\u00a0\u00a0to ensure that the customer has a real\u00a0\u00a0<strong>shopping experience<\/strong>\u00a0. This method also has the advantage of capturing his attention and concentration, essential criteria for\u00a0\u00a0<strong>triggering the act of purchase.<\/strong><\/p>\n<p>To ensure the success of your demonstration, you will need\u00a0\u00a0<strong>to adapt your pitch<\/strong>\u00a0\u00a0to the client&#8217;s expectations,\u00a0\u00a0<strong>prepare your scenario<\/strong>\u00a0well \u00a0so that the presentation flows smoothly and finally\u00a0\u00a0<strong>highlight the customer benefits<\/strong>\u00a0\u00a0based on the technical characteristics of the product.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d48d820c62a { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48d820c62a { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48d820c62a { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48d820c62a { line-height:125% !important; }}#ut_custom_heading69d48d820c62a { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48d820c62a { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48d820c62a { text-align:center; } }#ut_custom_heading69d48d820c62a { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48d820c62a\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Why do demonstrations?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>To\u00a0\u00a0<strong>increase sales<\/strong>\u00a0\u00a0of your products! Because that is the ultimate goal of a brand:\u00a0\u00a0<strong>to increase its turnover<\/strong>\u00a0.<\/p>\n<p>And the physical demonstration of products in stores still has a bright future ahead of it&#8230; Indeed, what could be more effective than actually seeing the product in real-life usage conditions?<\/p>\n<p>This is one of the most convincing methods for consumers. Seeing with their own eyes that the product works properly reassures the customer and removes any objections they may have had about the product,\u00a0\u00a0\u00a0thus\u00a0\u00a0<strong>encouraging\u00a0<\/strong><strong>the act of purchasing<\/strong>\u00a0.<\/p>\n<p>In order to ensure the success of your prospecting through\u00a0\u00a0<strong>demonstrations ,\u00a0<\/strong><strong>the demonstrator<\/strong>\u00a0must first of all\u00a0\u00a0\u00a0respect a few important rules:<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d48d820f579 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48d820f579 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48d820f579 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48d820f579 { line-height:125% !important; }}#ut_custom_heading69d48d820f579 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48d820f579 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48d820f579 { text-align:center; } }#ut_custom_heading69d48d820f579 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48d820f579\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >1. Prepare your demonstration<\/span><\/h2>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Delivering an effective product demonstration can&#8217;t be improvised! It&#8217;s imperative\u00a0\u00a0<strong>to prepare well<\/strong>\u00a0\u00a0so that your\u00a0\u00a0<strong>pitch flows smoothly and naturally\u00a0<\/strong>\u00a0once you&#8217;re on the job.<\/p>\n<p>To maximize its success, the brand typically provides product briefs with sales pitches, personalized attire (or dress code guidelines), or a branded stand. &#8221;\u00a0\u00a0<strong>Theatricalization<\/strong>\u00a0\u00a0&#8221; is a key element for a convincing demonstration.<\/p>\n<p>Indeed, the presenter will have to play a role of composition, put himself in the scene, to make the consumer want to buy. To do this,\u00a0\u00a0<strong>you have to practice<\/strong>\u00a0, immerse yourself in the product and put yourself in the situation! Combining theory with practice will guarantee you a receptive audience in store and an incentive to buy.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div  class=\"wpb_content_element   vc_custom_1733239863098 clearfix\"><style type=\"text\/css\">#ut_am_69d48d820fc94 { opacity: 1; }#ut_am_wrap_69d48d820fc95 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48d820fc95 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48d820fc95 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48d820fc95 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48d820fc95 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48d820fc95\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48d820fc96\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48d820fc94\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 800'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/jYsKvfeDswMAD2t_ZWiAZl_C-rotated.jpg\" width=\"600\" height=\"800\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d48d820fd09 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48d820fd09 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48d820fd09 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48d820fd09 { line-height:125% !important; }}#ut_custom_heading69d48d820fd09 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48d820fd09 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48d820fd09 { text-align:center; } }#ut_custom_heading69d48d820fd09 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48d820fd09\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >2. Create desire<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>How do you know if your demonstration is effective? Quite simply, when you\u00a0\u00a0<strong>generate interest in the consumer<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>the desire to buy<\/strong>\u00a0\u00a0the product in question. The latter is looking for an in-store experience, you have to make them &#8220;dream&#8221;\u2014in short, tell them a story&#8230; [Storytelling]. This will not necessarily involve highlighting the product&#8217;s characteristics but rather\u00a0 the\u00a0\u00a0brand&#8217;s\u00a0<strong>values<\/strong>\u00a0\u00a0\u200b\u200bor\u00a0\u00a0<strong>philosophy .<\/strong><\/p>\n<p>Also keep in mind that an effective demonstration shouldn&#8217;t be too long to avoid losing your audience.\u00a0\u00a0<strong>It shouldn&#8217;t last more than 15 minutes.<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d48d820fd6a { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48d820fd6a { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48d820fd6a { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48d820fd6a { line-height:125% !important; }}#ut_custom_heading69d48d820fd6a { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48d820fd6a { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48d820fd6a { text-align:center; } }#ut_custom_heading69d48d820fd6a { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48d820fd6a\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >3. Identify consumer needs<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Your sales pitch shouldn&#8217;t be duplicated for every product demonstration;\u00a0\u00a0<strong>you&#8217;ll need to adapt it to the person you&#8217;re talking to<\/strong>\u00a0. Whether it&#8217;s a housewife, a retired couple, or a single businessman, they won&#8217;t have the same needs.<\/p>\n<p>This is why, even before starting your demonstration, you will need\u00a0\u00a0<strong>to survey your audience<\/strong>\u00a0\u00a0to\u00a0\u00a0<strong>find out their problems<\/strong>\u00a0and\u00a0<strong>expectations<\/strong>\u00a0\u00a0and focus your argument accordingly. This will give you the best possible chance of capturing the consumer&#8217;s attention and encouraging them to make a purchase.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d48d820fdab { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48d820fdab { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48d820fdab { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48d820fdab { line-height:125% !important; }}#ut_custom_heading69d48d820fdab { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48d820fdab { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48d820fdab { text-align:center; } }#ut_custom_heading69d48d820fdab { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48d820fdab\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >4. Get to the point<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Your demonstration should not be a list of product features or characteristics, but rather highlight\u00a0\u00a0<strong>the innovative nature<\/strong>\u00a0\u00a0of the product or\u00a0\u00a0<strong>what differentiates it from the competing product<\/strong>\u00a0, whether it be the concept, the formula, the performance or even the aesthetics (design, packaging)&#8230;<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d48d820fe01 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48d820fe01 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48d820fe01 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48d820fe01 { line-height:125% !important; }}#ut_custom_heading69d48d820fe01 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48d820fe01 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48d820fe01 { text-align:center; } }#ut_custom_heading69d48d820fe01 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48d820fe01\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >5. Stay focused<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Remember, you&#8217;re the conductor;\u00a0\u00a0<strong>you&#8217;re the one who directs the demonstration<\/strong>\u00a0\u00a0as you see fit. To ensure its effectiveness and maximize your chances of success, it&#8217;s advisable to finish your argument by limiting interruptions, especially questions from your audience.<\/p>\n<p>So of course, it&#8217;s not about frustrating the consumer, but simply telling him that you will answer these questions at the end of the demonstration, and it&#8217;s very likely that he will get his answer later in the presentation.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733240187854 clearfix\"><style type=\"text\/css\">#ut_am_69d48d8210444 { opacity: 1; }#ut_am_wrap_69d48d8210445 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48d8210445 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48d8210445 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48d8210445 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48d8210445 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48d8210445\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48d8210446\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48d8210444\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-5.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   vc_custom_1733240201710 clearfix\"><style type=\"text\/css\">#ut_am_69d48d8210a8e { opacity: 1; }#ut_am_wrap_69d48d8210a8f .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48d8210a8f .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48d8210a8f { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48d8210a8f { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48d8210a8f { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48d8210a8f\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48d8210a90\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48d8210a8e\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-5.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">There you have it, you now have all the cards in hand to make your product demonstrations a success, the role of the facilitator\/demonstrator being decisive for the success of the event and therefore for product sales.<\/h3>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">And if you need a professional to accompany you, <a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>To ensure the success of your demonstration, you will need to adapt your pitch to the client&#8217;s expectations, prepare your scenario well so that the presentation flows smoothly and finally highlight the customer benefits based on the technical characteristics of the product.<\/p>\n","protected":false},"author":1,"featured_media":10429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-10438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-store-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION\" \/>\n<meta property=\"og:description\" content=\"To ensure the success of your demonstration, you will need to adapt your pitch to the client&#039;s expectations, prepare your scenario well so that the presentation flows smoothly and finally highlight the customer benefits based on the technical characteristics of the product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\" \/>\n<meta property=\"og:site_name\" content=\"CD PUB - Votre Agence Field Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T15:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T15:35:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2144\" \/>\n\t<meta property=\"og:image:height\" content=\"1429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\"},\"author\":{\"name\":\"benjamin\",\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6\"},\"headline\":\"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION\",\"datePublished\":\"2021-02-11T15:38:05+00:00\",\"dateModified\":\"2025-07-03T15:35:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\"},\"wordCount\":1728,\"image\":{\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg\",\"articleSection\":[\"In store promotion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\",\"url\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\",\"name\":\"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION\",\"isPartOf\":{\"@id\":\"https:\/\/cdpub.lu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg\",\"datePublished\":\"2021-02-11T15:38:05+00:00\",\"dateModified\":\"2025-07-03T15:35:41+00:00\",\"author\":{\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6\"},\"breadcrumb\":{\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage\",\"url\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg\",\"contentUrl\":\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg\",\"width\":2144,\"height\":1429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/cdpub.lu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cdpub.lu\/en\/#website\",\"url\":\"https:\/\/cdpub.lu\/en\/\",\"name\":\"CD PUB - Votre Agence Field Marketing\",\"description\":\"Field Marketing - Luxembourg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cdpub.lu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6\",\"name\":\"benjamin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cdpub.lu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g\",\"caption\":\"benjamin\"},\"sameAs\":[\"https:\/\/cdpub.lu\"],\"url\":\"https:\/\/cdpub.lu\/en\/author\/benjamin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/","og_locale":"en_US","og_type":"article","og_title":"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION","og_description":"To ensure the success of your demonstration, you will need to adapt your pitch to the client's expectations, prepare your scenario well so that the presentation flows smoothly and finally highlight the customer benefits based on the technical characteristics of the product.","og_url":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/","og_site_name":"CD PUB - Votre Agence Field Marketing","article_published_time":"2021-02-11T15:38:05+00:00","article_modified_time":"2025-07-03T15:35:41+00:00","og_image":[{"width":2144,"height":1429,"url":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg","type":"image\/jpeg"}],"author":"benjamin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"benjamin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#article","isPartOf":{"@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/"},"author":{"name":"benjamin","@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6"},"headline":"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION","datePublished":"2021-02-11T15:38:05+00:00","dateModified":"2025-07-03T15:35:41+00:00","mainEntityOfPage":{"@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/"},"wordCount":1728,"image":{"@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage"},"thumbnailUrl":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg","articleSection":["In store promotion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/","url":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/","name":"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION","isPartOf":{"@id":"https:\/\/cdpub.lu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage"},"image":{"@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage"},"thumbnailUrl":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg","datePublished":"2021-02-11T15:38:05+00:00","dateModified":"2025-07-03T15:35:41+00:00","author":{"@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6"},"breadcrumb":{"@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#primaryimage","url":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg","contentUrl":"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/image-mea-6.jpg","width":2144,"height":1429},{"@type":"BreadcrumbList","@id":"https:\/\/cdpub.lu\/en\/best-practices-for-in-store-product-demonstration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/cdpub.lu\/en\/"},{"@type":"ListItem","position":2,"name":"BEST PRACTICES FOR IN-STORE PRODUCT DEMONSTRATION"}]},{"@type":"WebSite","@id":"https:\/\/cdpub.lu\/en\/#website","url":"https:\/\/cdpub.lu\/en\/","name":"CD PUB - Votre Agence Field Marketing","description":"Field Marketing - Luxembourg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cdpub.lu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/8fea5e8a633dedf6a5f453bd335ac5d6","name":"benjamin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cdpub.lu\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c1123628246e11544282ea09a2bd842f79840ea49349bbcf2bc05fbf6eace98?s=96&d=mm&r=g","caption":"benjamin"},"sameAs":["https:\/\/cdpub.lu"],"url":"https:\/\/cdpub.lu\/en\/author\/benjamin\/"}]}},"_links":{"self":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts\/10438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/comments?post=10438"}],"version-history":[{"count":6,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts\/10438\/revisions"}],"predecessor-version":[{"id":12419,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/posts\/10438\/revisions\/12419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/media\/10429"}],"wp:attachment":[{"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/media?parent=10438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/categories?post=10438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdpub.lu\/en\/wp-json\/wp\/v2\/tags?post=10438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}