{"id":10636,"date":"2021-10-29T10:55:33","date_gmt":"2021-10-29T08:55:33","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10636"},"modified":"2025-07-03T17:39:35","modified_gmt":"2025-07-03T15:39:35","slug":"christmas-parties-commercial-animation-to-boost-your-sales","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/christmas-parties-commercial-animation-to-boost-your-sales\/","title":{"rendered":"CHRISTMAS PARTIES : COMMERCIAL ANIMATION TO BOOST YOUR SALES !"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Frustrated by a Christmas 2020 marked by lockdowns and the closure of non-essential businesses in November, consumers, brands and distributors are keen to reverse the trend for Christmas 2021!<\/p>\n<p>Indeed, the holiday season usually generates a lot of traffic in stores, particularly thanks to\u00a0\u00a0<strong>the\u00a0<\/strong>\u00a0<strong>shopping<\/strong>\u00a0experience \u00a0(shopper experience) which fully contributes to the magic of the end-of-year holidays: drama, decorations, promotions, good deals, etc.<\/p>\n<p><strong>How can you optimize this crucial period for brands and retailers? And, above all, how can you meet your sales, visibility, and awareness goals?<\/strong><\/p>\n<p>Answer?\u00a0<strong>\u00a0COMMERCIAL ANIMATION!<\/strong><\/p>\n<p>Indeed, commercial animation is ideal during the end-of-year holiday period because it meets all these challenges:\u00a0\u00a0<strong>sales development<\/strong>\u00a0\u00a0\u2013\u00a0\u00a0<strong>\u200b\u200bpurchasing experience<\/strong>\u00a0\u00a0\u2013\u00a0\u00a0<strong>awareness<\/strong>\u00a0\u00a0\u2013\u00a0\u00a0<strong>brand image<\/strong><\/p>\n<p>What is a sales promotion? Why use in-store sales promotions? How do you implement effective sales promotions?<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d48dcd34f0b { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48dcd34f0b { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48dcd34f0b { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48dcd34f0b { line-height:125% !important; }}#ut_custom_heading69d48dcd34f0b { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48dcd34f0b { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48dcd34f0b { text-align:center; } }#ut_custom_heading69d48dcd34f0b { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48dcd34f0b\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >What is a commercial animation?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Commercial animation (also known as \u201c\u00a0\u00a0<strong>Brand Activation<\/strong>\u00a0\u00a0\u201d) consists of promoting a product or a brand in points of sale (large-scale distribution, specialist stores or department stores) with the aim of\u00a0\u00a0<strong>triggering a purchase<\/strong>\u00a0\u00a0(brand activation) among potential customers.<\/p>\n<p>It can take several forms:\u00a0\u00a0<strong>Sales-Advice, Tasting, Demonstration-Advice, Sampling\/Couponing, Competition, Pop-up store<\/strong>\u00a0\u00a0(shop in shop)<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d48dcd37d4d { opacity: 1; }#ut_am_wrap_69d48dcd37d4e .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48dcd37d4e .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48dcd37d4e { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48dcd37d4e { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48dcd37d4e { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48dcd37d4e\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48dcd37d4f\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48dcd37d4d\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-9.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d48dcd3823a { opacity: 1; }#ut_am_wrap_69d48dcd3823b .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48dcd3823b .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48dcd3823b { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48dcd3823b { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48dcd3823b { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48dcd3823b\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48dcd3823c\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48dcd3823a\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-10.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d48dcd3827c { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48dcd3827c { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48dcd3827c { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48dcd3827c { line-height:125% !important; }}#ut_custom_heading69d48dcd3827c { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48dcd3827c { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48dcd3827c { text-align:center; } }#ut_custom_heading69d48dcd3827c { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48dcd3827c\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Why carry out commercial events in supermarkets?<\/span><\/h2>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]\u2714\ufe0f Launch a new product\/service<\/p>\n<p>\u2714\ufe0f Highlight your promotions<\/p>\n<p>\u2714\ufe0f Boost sales of your products<\/p>\n<p>\u2714\ufe0f Increase your notoriety<\/p>\n<p>\u2714\ufe0f Enhance your brand image<\/p>\n<p>\u2714\ufe0f Retain or recruit new consumers[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d48dcd387d9 { opacity: 1; }#ut_am_wrap_69d48dcd387da .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48dcd387da .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48dcd387da { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48dcd387da { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48dcd387da { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48dcd387da\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48dcd387db\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48dcd387d9\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-9.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d48dcd3881a { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d48dcd3881a { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d48dcd3881a { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d48dcd3881a { line-height:125% !important; }}#ut_custom_heading69d48dcd3881a { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d48dcd3881a { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69d48dcd3881a { text-align:center; } }#ut_custom_heading69d48dcd3881a { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69d48dcd3881a\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >How to properly prepare your sales promotion?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Using a specialized service provider to set up your sales promotions is a good idea, as it\u00a0\u00a0<strong>frees up your time<\/strong>\u00a0\u00a0to focus on your core business. However, you&#8217;ll need to ensure that all the necessary prerequisites are in place to ensure the success of the operation, namely:<\/p>\n<h4 class=\"wp-block-heading\"><strong>The facilitator:<\/strong><\/h4>\n<ul class=\"wp-block-list\">\n<li><em><strong>Trained in sales techniques<\/strong><\/em>\u00a0\u00a0: prior training on the technicality of the products and the sales pitch must be carried out by your service provider or by the brand itself.<\/li>\n<li><em><strong>Involved, smiling, persuasive<\/strong><\/em>\u00a0, the presenter must demonstrate the best qualities to best represent your product or service. The presenter must be a true ambassador for your brand!<\/li>\n<li><strong><em>Multilingual<\/em><\/strong>\u00a0\u00a0: he\/she must also be attentive, available and multilingual (especially in Luxembourg) to be able to respond to all situations.<\/li>\n<li><em><strong>Close and responsive<\/strong><\/em>\u00a0\u00a0: make sure that your service provider has a substantial sales force to meet all your needs and, above all, be able to respond to last-minute requests.<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><strong>The organization:<\/strong><\/h4>\n<p>With a specialized service provider, there is a good chance that they will offer you\u00a0\u00a0<strong>a \u201cturnkey\u201d solution<\/strong>\u00a0\u00a0for greater transparency and comfort:<\/p>\n<ul class=\"wp-block-list\">\n<li>A single point of contact<\/li>\n<li>Rental of the animation stand<\/li>\n<li>Detailed reporting of the event (sales, photos, areas for improvement, etc.)<\/li>\n<li>Reception, storage and distribution of materials<\/li>\n<li>The Animation Briefing<\/li>\n<li>Possible travel expenses<\/li>\n<li>The creation of your promotional materials (counters, POS, outfits, etc.)<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><strong>Reporting\/monitoring:<\/strong><\/h4>\n<p>Once the action is completed, ask your service provider to provide you with\u00a0\u00a0<strong>a complete report of the operation<\/strong>\u00a0\u00a0in order to\u00a0\u00a0<strong>measure your Return on Investment (ROI)<\/strong>\u00a0\u00a0:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clear and readable detailed report in PDF format<\/li>\n<li>A sales report for analyzing your ROI<\/li>\n<li>A comprehensive questionnaire on animation with suggestions for improvement<\/li>\n<li>A rating from the facilitator<\/li>\n<li>A photo report: Department \/ Stand \/ Presenter + Stand<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d48dcd38ce2 { opacity: 1; }#ut_am_wrap_69d48dcd38ce3 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48dcd38ce3 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48dcd38ce3 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48dcd38ce3 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48dcd38ce3 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48dcd38ce3\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48dcd38ce4\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48dcd38ce2\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-4-7.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d48dcd3917b { opacity: 1; }#ut_am_wrap_69d48dcd3917c .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d48dcd3917c .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d48dcd3917c { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d48dcd3917c { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d48dcd3917c { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d48dcd3917c\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d48dcd3917d\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d48dcd3917b\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-5-2.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">The purpose of commercial animation is to trigger purchasing actions and this is even more true during the holiday season, the animator being the best ambassador to promote your products or services.<\/h3>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">And if you need a professional to accompany you, <a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How can you optimize this crucial period for brands and retailers? And, above all, how can you meet your sales, visibility, and awareness goals?<\/p>\n","protected":false},"author":1,"featured_media":10622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,56,52],"tags":[],"class_list":["post-10636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing-en","category-in-store-promotion","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CHRISTMAS PARTIES : COMMERCIAL ANIMATION TO BOOST YOUR SALES !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/christmas-parties-commercial-animation-to-boost-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHRISTMAS PARTIES : COMMERCIAL ANIMATION TO BOOST YOUR SALES !\" \/>\n<meta property=\"og:description\" content=\"How can you optimize this crucial period for brands and retailers? 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