{"id":10677,"date":"2022-04-28T11:51:26","date_gmt":"2022-04-28T09:51:26","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10677"},"modified":"2025-07-03T17:41:37","modified_gmt":"2025-07-03T15:41:37","slug":"a-look-back-at-some-brand-activations-by-cd-pub","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/a-look-back-at-some-brand-activations-by-cd-pub\/","title":{"rendered":"A LOOK BACK AT SOME BRAND ACTIVATIONS BY CD PUB\u2026"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Activating a brand means making it known to the general public,\u00a0\u00a0<strong>increasing its notoriety<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>provoking engagement<\/strong>\u00a0\u00a0from\u00a0\u00a0<strong>the shopper<\/strong>\u00a0, i.e.\u00a0\u00a0<strong>triggering an act of purchase<\/strong>\u00a0.<\/p>\n<p>To trigger this act of purchase, several actions can be initiated with the aim of\u00a0\u00a0<strong>creating a real experience for the consumer<\/strong>\u00a0, in short, appealing to their emotions: activities with demonstrations\/tastings at the point of sale, sampling, promotions, competitions, etc.<\/p>\n<p>Brand activation can take several forms, for example through customer\/consumer events, promotional tours, street marketing actions or even through social media operations (digital activation).<\/p>\n<p><strong>A look back at some of CD PUB\u2019s brand activations!<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4c4584d23b { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4c4584d23b { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4c4584d23b { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4c4584d23b { line-height:125% !important; }}#ut_custom_heading69d4c4584d23b { font-weight:600; }#ut_custom_heading69d4c4584d23b { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4c4584d23b { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4c4584d23b { text-align:left; } }#ut_custom_heading69d4c4584d23b { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4c4584d23b\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >The \u201cBoat Home Care\u201d by Procter &amp; Gamble<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>A magnificent promotional showcase for the brands Dreft, Antikal, Ariel, Swiffer and Mr Propre\u2026 A theatrical presentation that won\u2019t leave anyone indifferent! A guaranteed \u201cwow\u201d effect\u2026<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c458505a9 { opacity: 1; }#ut_am_wrap_69d4c458505aa .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c458505aa .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c458505aa { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c458505aa { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c458505aa { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c458505aa\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c458505ab\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c458505a9\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2160 1440'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-pg.jpg\" width=\"2160\" height=\"1440\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c45850e63 { opacity: 1; }#ut_am_wrap_69d4c45850e64 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c45850e64 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c45850e64 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c45850e64 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c45850e64 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c45850e64\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c45850e65\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c45850e63\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2160 1440'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-pg.jpg\" width=\"2160\" height=\"1440\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c458516ea { opacity: 1; }#ut_am_wrap_69d4c458516eb .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c458516eb .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c458516eb { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c458516eb { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c458516eb { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c458516eb\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c458516ec\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c458516ea\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2160 1440'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-pg.jpg\" width=\"2160\" height=\"1440\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d4c4585176d { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4c4585176d { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4c4585176d { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4c4585176d { line-height:125% !important; }}#ut_custom_heading69d4c4585176d { font-weight:600; }#ut_custom_heading69d4c4585176d { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4c4585176d { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4c4585176d { text-align:left; } }#ut_custom_heading69d4c4585176d { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4c4585176d\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >\u201cThe Health Wagon\u201d by Grosbusch<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>An unusual event in this \u201cFruit Truck\u201d in the colors of the \u201cGrosbusch\u201d brand, to offer the public present delicious pre-packaged fruit shakers\u2026<\/p>\n<\/div>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c45852027 { opacity: 1; }#ut_am_wrap_69d4c45852028 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c45852028 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c45852028 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c45852028 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c45852028 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c45852028\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c45852029\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c45852027\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 790 526'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-grosb.jpg\" width=\"790\" height=\"526\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c458528a6 { opacity: 1; }#ut_am_wrap_69d4c458528a7 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c458528a7 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c458528a7 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c458528a7 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c458528a7 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c458528a7\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c458528a8\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c458528a6\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-grosb.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c45853164 { opacity: 1; }#ut_am_wrap_69d4c45853165 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c45853165 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c45853165 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c45853165 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c45853165 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c45853165\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c45853166\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c45853164\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-grosb.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d4c458531db { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4c458531db { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4c458531db { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4c458531db { line-height:125% !important; }}#ut_custom_heading69d4c458531db { font-weight:600; }#ut_custom_heading69d4c458531db { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4c458531db { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4c458531db { text-align:left; } }#ut_custom_heading69d4c458531db { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4c458531db\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Les Moulins de Kleinbettingen: an action for the benefit of the Luxembourg RED CROSS<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>For one week, every Luxembourg resident received a free package of LE MOULIN Spaghetti in their mailbox. This unusual and unprecedented initiative, which benefits the Luxembourg Red Cross, aims to &#8220;encourage every household to support the eight social grocery stores located throughout the country, enabling people in precarious situations to eat healthy, local products.&#8221;<\/p>\n<p>Recipients of the pasta packages were invited to share the action by posting a photo on social media, and for each photo posted, the Moulins de Kleinbettingen pledged to donate a package of pasta to the Red Cross. This original and charitable initiative was shared in-store by our host, who offered a tasting of small cakes.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c45853ac5 { opacity: 1; }#ut_am_wrap_69d4c45853ac6 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c45853ac6 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c45853ac6 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c45853ac6 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c45853ac6 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c45853ac6\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c45853ac7\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c45853ac5\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2160 1440'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-moulins.jpg\" width=\"2160\" height=\"1440\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c458542f2 { opacity: 1; }#ut_am_wrap_69d4c458542f3 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c458542f3 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c458542f3 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c458542f3 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c458542f3 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c458542f3\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c458542f4\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c458542f2\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2160 1440'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-moulins.jpg\" width=\"2160\" height=\"1440\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c45854aeb { opacity: 1; }#ut_am_wrap_69d4c45854aec .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c45854aec .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c45854aec { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c45854aec { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c45854aec { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c45854aec\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c45854aed\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c45854aeb\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2160 1440'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-moulins.jpg\" width=\"2160\" height=\"1440\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69d4c45854b3c { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4c45854b3c { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4c45854b3c { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4c45854b3c { line-height:125% !important; }}#ut_custom_heading69d4c45854b3c { font-weight:600; }#ut_custom_heading69d4c45854b3c { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4c45854b3c { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4c45854b3c { text-align:left; } }#ut_custom_heading69d4c45854b3c { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4c45854b3c\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Promotion of the event \u201cThe Box Street Market\u201d organized by Luxexpo The Box<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>This time it was\u00a0\u00a0<strong>a brand activation in the context of an event<\/strong>\u00a0, here in this case a particular context since it was the first edition of a new event entirely redesigned by Luxexpo for the resumption of post-confinement events in Luxembourg (like an outdoor market).\u00a0\u00a0<strong>Street marketing<\/strong>\u00a0\u00a0and in particular\u00a0\u00a0<strong>mobile displays<\/strong>\u00a0\u00a0established themselves as one of the solutions to\u00a0\u00a0<strong>promote this event<\/strong>\u00a0\u00a0by crisscrossing the streets of Luxembourg City with our 3 &#8220;advertising bikes&#8221; and capturing the attention of as many passers-by as possible with the possibility\u00a0\u00a0<strong>of winning exclusive vouchers<\/strong>\u00a0\u00a0of \u20ac250, \u20ac150 or \u20ac100.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4c45855352 { opacity: 1; }#ut_am_wrap_69d4c45855353 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4c45855353 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4c45855353 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4c45855353 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4c45855353 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4c45855353\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4c45855354\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4c45855352\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 790 526'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-luxexpo.jpg\" width=\"790\" height=\"526\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">And if you need a professional to accompany you, <a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Activating a brand means making it known to the general public, increasing its notoriety and generating engagement from the shopper, i.e. triggering a purchase.<\/p>\n","protected":false},"author":1,"featured_media":10641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-10677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A LOOK BACK AT SOME BRAND ACTIVATIONS BY CD PUB\u2026<\/title>\n<meta name=\"robots\" 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