{"id":10813,"date":"2024-01-16T13:26:50","date_gmt":"2024-01-16T12:26:50","guid":{"rendered":"https:\/\/cdpub.lu\/?p=10813"},"modified":"2025-07-03T18:05:18","modified_gmt":"2025-07-03T16:05:18","slug":"commercial-animation-what-are-the-ingredients-for-an-optimal-customer-experience-practical-cases","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/commercial-animation-what-are-the-ingredients-for-an-optimal-customer-experience-practical-cases\/","title":{"rendered":"COMMERCIAL ANIMATION: WHAT ARE THE INGREDIENTS FOR AN OPTIMAL \u201cCUSTOMER EXPERIENCE\u201d? (PRACTICAL CASES)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Successful sales promotion helps improve the customer experience by creating an engaging environment and meeting consumer expectations. Both aspects are crucial for\u00a0 building\u00a0\u00a0customer\u00a0\u00a0<strong>loyalty<\/strong>\u00a0and driving \u00a0brand\u00a0<strong>sales .<\/strong><\/p>\n<p>In this article, we will see what are the ingredients that promote a memorable \u201c\u00a0\u00a0<strong>Customer Experience<\/strong>\u00a0\u00a0\u201d and we will illustrate them through concrete examples that we have carried out in the food sector\u2026<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a6100d63b { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a6100d63b { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a6100d63b { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a6100d63b { line-height:125% !important; }}#ut_custom_heading69d4a6100d63b { font-weight:600; }#ut_custom_heading69d4a6100d63b { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a6100d63b { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a6100d63b { text-align:left; } }#ut_custom_heading69d4a6100d63b { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a6100d63b\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >1. Define the objective(s)<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>While the main aim of any sales promotion is to increase your turnover, other objectives may also be considered:<\/p>\n<ul class=\"wp-block-list\">\n<li>To promote a new product as part of a launch campaign<\/li>\n<li>Demonstrate a product for which you want to boost sales<\/li>\n<li>Retain customers and upsell<\/li>\n<\/ul>\n<p>In any case, your\u00a0\u00a0<strong>goals<\/strong>\u00a0\u00a0must be\u00a0\u00a0<strong>SMART<\/strong>\u00a0\u00a0:\u00a0\u00a0<strong>Specific<\/strong>\u00a0,\u00a0\u00a0<strong>Measurable<\/strong>\u00a0,\u00a0\u00a0<strong>Achievable<\/strong>\u00a0,\u00a0\u00a0<strong>Realistic<\/strong>\u00a0and\u00a0\u00a0<strong>Time-<\/strong>\u00a0bound.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61011e67 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61011e67 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61011e67 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61011e67 { line-height:125% !important; }}#ut_custom_heading69d4a61011e67 { font-weight:600; }#ut_custom_heading69d4a61011e67 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61011e67 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61011e67 { text-align:left; } }#ut_custom_heading69d4a61011e67 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61011e67\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >2. Know your target audience<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Understand your customers&#8217; preferences, needs, and expectations. Adapt your presentation accordingly to pique their interest.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61011ed6 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61011ed6 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61011ed6 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61011ed6 { line-height:125% !important; }}#ut_custom_heading69d4a61011ed6 { font-weight:600; }#ut_custom_heading69d4a61011ed6 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61011ed6 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61011ed6 { text-align:left; } }#ut_custom_heading69d4a61011ed6 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61011ed6\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >3. Choose the right time<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Select a suitable time for your event, such as busy periods or special days (weekends, holidays, etc.).<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61011f2c { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61011f2c { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61011f2c { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61011f2c { line-height:125% !important; }}#ut_custom_heading69d4a61011f2c { font-weight:600; }#ut_custom_heading69d4a61011f2c { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61011f2c { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61011f2c { text-align:left; } }#ut_custom_heading69d4a61011f2c { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61011f2c\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >4. Create an engaging experience<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Design an animation that offers a unique and memorable experience. This can include product demonstrations, interactive games, tastings, and more.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61011f7a { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61011f7a { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61011f7a { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61011f7a { line-height:125% !important; }}#ut_custom_heading69d4a61011f7a { font-weight:600; }#ut_custom_heading69d4a61011f7a { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61011f7a { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61011f7a { text-align:left; } }#ut_custom_heading69d4a61011f7a { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61011f7a\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >5. Focus on Visibility \/ Dramatization<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Make sure your promotion is clearly visible inside the store to attract customers&#8217; attention. Use posters, promotional stands, or attractive visual elements.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61011fc4 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61011fc4 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61011fc4 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61011fc4 { line-height:125% !important; }}#ut_custom_heading69d4a61011fc4 { font-weight:600; }#ut_custom_heading69d4a61011fc4 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61011fc4 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61011fc4 { text-align:left; } }#ut_custom_heading69d4a61011fc4 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61011fc4\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >6. Special promotions<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Offer special offers, discounts, or giveaways to encourage customers to participate in the event and make purchases.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61012021 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61012021 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61012021 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61012021 { line-height:125% !important; }}#ut_custom_heading69d4a61012021 { font-weight:600; }#ut_custom_heading69d4a61012021 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61012021 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61012021 { text-align:left; } }#ut_custom_heading69d4a61012021 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61012021\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >7. Use social media<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Advertise your event on social media to create buzz before the event. Encourage guests to share their experiences using specific hashtags.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a61012071 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a61012071 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a61012071 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a61012071 { line-height:125% !important; }}#ut_custom_heading69d4a61012071 { font-weight:600; }#ut_custom_heading69d4a61012071 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a61012071 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a61012071 { text-align:left; } }#ut_custom_heading69d4a61012071 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a61012071\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >8. Personalize the interaction<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Brief sales staff on how to interact with customers in a personalized way. Attentive and personalized service can strengthen brand loyalty.<\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69d4a610120b9 { font-size:18px !important;line-height:125% !important; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69d4a610120b9 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69d4a610120b9 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69d4a610120b9 { line-height:125% !important; }}#ut_custom_heading69d4a610120b9 { font-weight:600; }#ut_custom_heading69d4a610120b9 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69d4a610120b9 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading69d4a610120b9 { text-align:left; } }#ut_custom_heading69d4a610120b9 { text-transform:none; }<\/style><p id=\"ut_custom_heading69d4a610120b9\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;18&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;18&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >9. Evaluate and adjust<\/span><\/p>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>Collect feedback during and after the animation. Use this information to evaluate the success of the action and adjust your approach for future animations.<\/p>\n<p>In summary, the key to successful sales promotion lies in understanding your audience, creating an engaging experience, promoting effectively, and continually adapting based on feedback.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"text-align: center;\"><u>PRACTICAL CASES<\/u><\/h3>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1733236689434{margin-bottom: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4a610127d6 { opacity: 1; }#ut_am_wrap_69d4a610127d7 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a610127d7 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a610127d7 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a610127d7 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a610127d7 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a610127d7\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a610127d8\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a610127d6\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-1-14.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1746179598356{margin-bottom: 35px !important;}&#8221;]<strong>BRAND<\/strong>\u00a0\u00a0: PICK UP! (Chocolate biscuits)<br \/>\n<strong>CLIENT OBJECTIVE<\/strong>\u00a0\u00a0: launch of new packaging<br \/>\n<strong>TARGET AUDIENCE<\/strong>\u00a0\u00a0: buyer: mother and consumer: pre-teens (core) and adults[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>CREATE AN ENGAGING EXPERIENCE<\/strong>\u00a0\u00a0: distribution of samples and tastings, awareness of the new cardboard packaging (eco-responsible approach vs. the old plastic packaging).<br \/>\n<strong>PERSONALIZE THE INTERACTION<\/strong>\u00a0\u00a0: the facilitator&#8217;s mission was to explain the new launch while distributing the sample. The old packaging (strip packaging) changed to a cardboard box that can be recycled.<br \/>\n<strong>VISIBILITY\/THEATRICALIZATION<\/strong>\u00a0\u00a0: t-shirt, totem, table cover, promotional stand, displays. Location: central aisle \/ promotional aisle.<br \/>\n<strong>SPECIAL PROMOTIONS<\/strong>\u00a0\u00a0: 8+2 free<br \/>\n<strong>CHOOSE THE RIGHT TIME<\/strong>\u00a0\u00a0: animations carried out at the beginning of September (back to school) for children&#8217;s snacks at school and at the weekend to benefit from more traffic.<br \/>\n<strong>EVALUATE AND ADJUST<\/strong>\u00a0\u00a0: report via the CD PUB application: number of customer contacts \/ number of tastings-sales \/ product knowledge \/ consumer opinions \/ Remarks or suggestions for improving sales.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;4&#8243;][vc_row_inner css=&#8221;.vc_custom_1733236689434{margin-bottom: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4a61012e3f { opacity: 1; }#ut_am_wrap_69d4a61012e40 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61012e40 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61012e40 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61012e40 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61012e40 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61012e40\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61012e41\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61012e3f\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-2-15.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1746179633188{margin-bottom: 35px !important;}&#8221;]<strong>BRAND<\/strong>\u00a0\u00a0: PHILADELPHIA (Spreadable Cheese)<br \/>\n<strong>CUSTOMER OBJECTIVE<\/strong>\u00a0\u00a0: To introduce new products and rediscover best-sellers, and to increase promotional sales.<br \/>\n<strong>TARGET AUDIENCE<\/strong>\u00a0\u00a0: Family.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>CREATE AN ENGAGING EXPERIENCE<\/strong>\u00a0\u00a0: Our facilitators were tasked with promoting the products and getting consumers to taste them and share their inspiration.<br \/>\n<strong>PERSONALIZE THE INTERACTION<\/strong>\u00a0\u00a0: Sharing festive recipes and distributing flyers at the time of tasting.<br \/>\n<strong>VISIBILITY\/THEATRICALIZATION<\/strong>\u00a0\u00a0: 1 Philadelphia stand, personalized apron, specific furniture. Location: at the TG level (end of gondola) near the self-service fresh produce section to encourage purchases.<br \/>\n<strong>SPECIAL PROMOTIONS<\/strong>\u00a0\u00a0: 50% off the purchase of a 2nd product.<br \/>\n<strong>CHOOSE THE RIGHT TIME<\/strong>\u00a0\u00a0: tastings week 44 (Before Christmas for end-of-year recipes, Toasts, etc.)<br \/>\n<strong>EVALUATE AND ADJUST<\/strong>\u00a0\u00a0: Report via the CD PUB application: number of tastings-sales \/ product knowledge \/ Comments or suggestions for improving sales.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;4&#8243;][vc_row_inner css=&#8221;.vc_custom_1733236689434{margin-bottom: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4a61013425 { opacity: 1; }#ut_am_wrap_69d4a61013426 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61013426 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61013426 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61013426 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61013426 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61013426\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61013427\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61013425\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-3-12.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1746179662826{margin-bottom: 35px !important;}&#8221;]<strong>BRAND<\/strong>\u00a0\u00a0: BOFFERDING<br \/>\n<strong>CUSTOMER OBJECTIVE<\/strong>\u00a0\u00a0: To offer consumers a unique experience, allowing them to experience the most memorable moments of Luxembourg&#8217;s festivities while enjoying a refreshing Bofferding.<br \/>\n<strong>TARGET AUDIENCE<\/strong>\u00a0\u00a0: Adults (18+) \/ Beer lovers[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>CREATE AN ENGAGING EXPERIENCE<\/strong>\u00a0\u00a0: Present the limited series of bottles specially designed to celebrate Luxembourg&#8217;s key events and traditions with tastings.<br \/>\n<strong>PERSONALIZE THE INTERACTION<\/strong>\u00a0\u00a0: Possibility of receiving 1 &#8220;Collector&#8221; bottle &#8211; limited series (amateur\/collector).<br \/>\n<strong>VISIBILITY\/THEATRICALIZATION<\/strong>\u00a0\u00a0: Personalized stand, bottle-shaped totem, displays, T-shirt, collector bottle samples. Warm sales area (shopping atmosphere) with lockers. Location: in the central aisle or promotional area.<br \/>\n<strong>SPECIAL PROMOTIONS<\/strong>\u00a0\u00a0: 2 packs of 33cl or 2 12x33cl lockers or 1 24x33cl locker = 1 free collector bottle.<br \/>\n<strong>CHOOSE THE RIGHT TIME<\/strong>\u00a0\u00a0: Weekend in June (before the height of the summer period).<br \/>\n<strong>EVALUATE AND ADJUST<\/strong>\u00a0\u00a0: Report via the CD PUB application: number of tastings-sales \/ most sold and least sold product \/ remarks or suggestions for improving sales.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;4&#8243;][vc_row_inner css=&#8221;.vc_custom_1733236689434{margin-bottom: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4a610139d0 { opacity: 1; }#ut_am_wrap_69d4a610139d1 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a610139d1 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a610139d1 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a610139d1 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a610139d1 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a610139d1\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a610139d2\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a610139d0\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-4-10.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1746179694082{margin-bottom: 35px !important;}&#8221;]<strong>BRAND<\/strong>\u00a0\u00a0: MILKA &amp; COTE D&#8217;OR<br \/>\n<strong>CUSTOMER OBJECTIVE<\/strong>\u00a0\u00a0: to encourage consumers to buy Milka &amp; C\u00f4te D&#8217;Or Easter products by offering Easter eggs to taste<br \/>\n<strong>TARGET AUDIENCE<\/strong>\u00a0\u00a0: children (Core) and adults.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>CREATE AN ENGAGING EXPERIENCE<\/strong>\u00a0\u00a0: Milka and C\u00f4te d&#8217;Or Easter egg tasting.<br \/>\n<strong>PERSONALIZE THE INTERACTION<\/strong>\u00a0\u00a0: 1 free ice cream mold with the purchase of 3 Milka Easter products.<br \/>\n<strong>VISIBILITY\/THEATRICALIZATION<\/strong>\u00a0\u00a0: 1 Milka stand, 2 Easter baskets, 1 Milka apron. Location: Promotional area.<br \/>\n<strong>SPECIAL PROMOTIONS<\/strong>\u00a0\u00a0: 1 euro discount vouchers per customer with the purchase of 3 x 100g or 1 x 350g.<br \/>\n<strong>CHOOSE THE RIGHT TIME<\/strong>\u00a0\u00a0: Weekends in April and late March just before Easter.<br \/>\n<strong>EVALUATE AND ADJUST<\/strong>\u00a0\u00a0: Report via the Customer app: number of tastings-sales \/ product knowledge \/ remarks or suggestions for improving sales.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;4&#8243;][vc_row_inner css=&#8221;.vc_custom_1733236689434{margin-bottom: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69d4a61013fe7 { opacity: 1; }#ut_am_wrap_69d4a61013fe8 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69d4a61013fe8 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69d4a61013fe8 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69d4a61013fe8 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69d4a61013fe8 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69d4a61013fe8\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69d4a61013fe9\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69d4a61013fe7\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 750 500'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2024\/12\/photo-5-5.jpg\" width=\"750\" height=\"500\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1746179720666{margin-bottom: 35px !important;}&#8221;]<strong>BRAND<\/strong>\u00a0\u00a0: DELACRE (chocolate biscuits)<br \/>\n<strong>CLIENT OBJECTIVE<\/strong>\u00a0\u00a0: To present the new range of Delacre biscuits.<br \/>\n<strong>TARGET AUDIENCE<\/strong>\u00a0\u00a0: Young adults and families[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>CREATE AN ENGAGING EXPERIENCE<\/strong>\u00a0\u00a0: tasting the range of biscuits.<br \/>\n<strong>VISIBILITY\/THEATRICALIZATION<\/strong>\u00a0\u00a0: personalized stand and apron. Location: near Delacre in-store displays.<br \/>\n<strong>SPECIAL PROMOTIONS<\/strong>\u00a0\u00a0: Cactus flyer promotions with 1+1 free on chocolate biscuits and cookies and 20% off the marquisette.<br \/>\n<strong>CHOOSE THE RIGHT TIME<\/strong>\u00a0\u00a0: weekends in June.<br \/>\n<strong>EVALUATE AND ADJUST<\/strong>\u00a0\u00a0: report via the CD PUB application: number of tastings-sales \/ most and least sold product \/ comments or suggestions for improving sales.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;4&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p>In conclusion, sales animation represents a\u00a0 dynamic\u00a0\u00a0and\u00a0\u00a0<strong>versatile\u00a0<\/strong><strong>strategy<\/strong>\u00a0\u00a0aimed at stimulating a brand&#8217;s commercial activity at the point of sale. Beyond the primary objective of increasing sales, it stands out as an effective way to introduce new products, revive interest in existing items, and above all, establish lasting relationships with customers. By investing in creative, tailored, and customer experience-focused approaches, companies can not only\u00a0\u00a0<strong>attract new consumers<\/strong>\u00a0, but also\u00a0\u00a0<strong>retain their<\/strong>\u00a0\u00a0existing customers, thus creating an environment conducive to continued growth and long-term prosperity.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"text-align: center;\">And if you need a professional to support you in your success, <a style=\"color: #f58220;\" href=\"https:\/\/cdpub.lu\/en\/contact\/\">let us know<\/a>.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this article, we will see what ingredients promote a memorable \u201cCustomer Experience\u201d and we will illustrate them through concrete examples that we have carried out in the food sector\u2026<\/p>\n","protected":false},"author":1,"featured_media":10793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-10813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-store-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMMERCIAL ANIMATION: WHAT ARE THE INGREDIENTS FOR AN OPTIMAL \u201cCUSTOMER EXPERIENCE\u201d? 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