{"id":13195,"date":"2026-02-10T12:31:49","date_gmt":"2026-02-10T11:31:49","guid":{"rendered":"https:\/\/cdpub.lu\/?p=13195"},"modified":"2026-02-10T12:31:50","modified_gmt":"2026-02-10T11:31:50","slug":"the-cd-pub-academy-training-tomorrows-field-teams-today","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/the-cd-pub-academy-training-tomorrows-field-teams-today\/","title":{"rendered":"THE CD PUB ACADEMY: TRAINING TOMORROW&#8217;S FIELD TEAMS TODAY"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">In a sector as demanding as\u00a0<\/span><strong><span dir=\"auto\">Field Marketing<\/span><\/strong><span dir=\"auto\">\u00a0, performance cannot be improvised. Sales promotion, merchandising, sales force, street marketing, hosts and hostesses: every field mission relies first and foremost on the\u00a0<\/span><strong><span dir=\"auto\">quality of the teams<\/span><\/strong><span dir=\"auto\">\u00a0, their attitude, their preparation and their ability to represent a brand professionally.<\/span><\/p>\n<p><span dir=\"auto\">It was from this observation that\u00a0<\/span><strong><span dir=\"auto\">the CD PUB Academy<\/span><\/strong><span dir=\"auto\">\u00a0was born , a training center designed to structure, professionalize, and sustainably develop field teams. A new step for CD PUB, driven by a clear ambition:\u00a0<\/span><strong><span dir=\"auto\">to raise the quality standards of Field Marketing<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69dfe1a9081d5 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69dfe1a9081d5 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69dfe1a9081d5 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69dfe1a9081d5 { line-height:125% !important; }}#ut_custom_heading69dfe1a9081d5 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69dfe1a9081d5 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69dfe1a9081d5 { text-align:center; } }#ut_custom_heading69dfe1a9081d5 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69dfe1a9081d5\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Why create a training academy dedicated to field marketing?<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">The best training academies have one thing in common: they don&#8217;t just transmit knowledge. They\u00a0<\/span><strong><span dir=\"auto\">support<\/span><\/strong><span dir=\"auto\">\u00a0,\u00a0<\/span><strong><span dir=\"auto\">structure<\/span><\/strong><span dir=\"auto\">\u00a0, and\u00a0<\/span><strong><span dir=\"auto\">develop<\/span><\/strong><span dir=\"auto\">\u00a0skills over time.<\/span><\/p>\n<p><span dir=\"auto\">In Field Marketing, the stakes are even higher:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">teams that are often mobile and constantly renewed<\/span><\/li>\n<li><span dir=\"auto\">short but high-impact missions<\/span><\/li>\n<li><span dir=\"auto\">Brands that are demanding in terms of their image and results<\/span><\/li>\n<li><span dir=\"auto\">a field that leaves no room for improvisation.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">The CD PUB Academy was designed to address these realities precisely. It relies on a\u00a0<\/span><strong><span dir=\"auto\">practical, operational, and results-oriented<\/span><\/strong><span dir=\"auto\">\u00a0pedagogy , far removed from theoretical training disconnected from the field.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69dfe1a90aa35 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69dfe1a90aa35 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69dfe1a90aa35 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69dfe1a90aa35 { line-height:125% !important; }}#ut_custom_heading69dfe1a90aa35 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69dfe1a90aa35 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69dfe1a90aa35 { text-align:center; } }#ut_custom_heading69dfe1a90aa35 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69dfe1a90aa35\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Baya&#8217;s key role in launching the CD PUB Academy<\/span><\/h2>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<strong><span dir=\"auto\">Baya<\/span><\/strong><span dir=\"auto\">\u00a0&#8216;s arrival\u00a0at CD PUB marks a significant turning point. Passionate about management, recruitment and training, she now leads a central area:\u00a0<\/span><strong><span dir=\"auto\">skills development and the quality of field teams<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">Its role is cross-cutting:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">structure recruitment,<\/span><\/li>\n<li><span dir=\"auto\">to support teams throughout their journey,<\/span><\/li>\n<li><span dir=\"auto\">organize internal and external training courses<\/span><\/li>\n<li><span dir=\"auto\">ensure rigorous monitoring and high-quality reporting.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">The CD PUB Academy is directly aligned with this vision:\u00a0<\/span><strong><span dir=\"auto\">better training for sustainable performance<\/span><\/strong><span dir=\"auto\">\u00a0, with teams that are monitored, supervised and valued.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69dfe1a90b349 { opacity: 1; }#ut_am_wrap_69dfe1a90b34a .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69dfe1a90b34a .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69dfe1a90b34a { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69dfe1a90b34a { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69dfe1a90b34a { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69dfe1a90b34a\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69dfe1a90b34b\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69dfe1a90b349\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 265 413'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2026\/02\/photo-baya-1.jpg\" width=\"265\" height=\"413\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style type=\"text\/css\">#ut_custom_heading69dfe1a90b3a2 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69dfe1a90b3a2 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69dfe1a90b3a2 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69dfe1a90b3a2 { line-height:125% !important; }}#ut_custom_heading69dfe1a90b3a2 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69dfe1a90b3a2 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69dfe1a90b3a2 { text-align:center; } }#ut_custom_heading69dfe1a90b3a2 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69dfe1a90b3a2\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >An Academy designed for the field, by the field<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong><span style=\"font-size: 18px;\"><span dir=\"auto\">The main training pillars of the CD PUB Academy<\/span><\/span><\/strong><\/p>\n<p><strong><span dir=\"auto\">1. The fundamentals of Field Marketing<\/span><\/strong><br \/>\n<span dir=\"auto\">Understanding the challenges of a field operation, the role of each stakeholder, the expectations of brands and retailers, and the real impact of an event or device at the point of sale.<\/span><\/p>\n<p><strong><span dir=\"auto\">2. Professional posture &amp; brand image<\/span><\/strong><br \/>\n<span dir=\"auto\">Knowing how to represent a brand with credibility:<\/span><br \/>\n<span dir=\"auto\">\u2022 posture, attitude and speech,<\/span><br \/>\n<span dir=\"auto\">\u2022 customer relations and behavior at the point of sale,<\/span><br \/>\n<span dir=\"auto\">\u2022 management of delicate and unforeseen situations.<\/span><\/p>\n<p><span dir=\"auto\">A key focus for sales promoters, sales teams, but also hosts and hostesses.<\/span><\/p>\n<p><strong><span dir=\"auto\">3. Sales Techniques &amp; Sales Promotion<\/span><\/strong><br \/>\n<span dir=\"auto\">Modules dedicated to field sales techniques:<\/span><br \/>\n<span dir=\"auto\">\u2022 effective argumentation,<\/span><br \/>\n<span dir=\"auto\">\u2022 engaging product demonstration,<\/span><br \/>\n<span dir=\"auto\">\u2022 objection management,<\/span><br \/>\n<span dir=\"auto\">\u2022 converting contact into opportunity.<\/span><\/p>\n<p><span dir=\"auto\">All adapted to the constraints of retail, event entertainment or street marketing.<\/span><\/p>\n<p><strong><span dir=\"auto\">4. Product knowledge &amp; storytelling<\/span><\/strong><br \/>\n<span dir=\"auto\">Because a good speech starts with a perfect mastery of the product:<\/span><br \/>\n<span dir=\"auto\">\u2022 customer benefits,<\/span><br \/>\n<span dir=\"auto\">\u2022 competitive differentiation,<\/span><br \/>\n<span dir=\"auto\">\u2022 clear, fluid and impactful speech.<\/span><\/p>\n<p><span dir=\"auto\">Teams learn to tell a brand&#8217;s story, not just recite a sales pitch.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<strong><span dir=\"auto\">5. Role-playing &amp; coaching in real conditions<\/span><\/strong><br \/>\n<span dir=\"auto\">The CD PUB Academy places a strong emphasis on practice:<\/span><br \/>\n<span dir=\"auto\">\u2022 field simulations,<\/span><br \/>\n<span dir=\"auto\">\u2022 real-life situations,<\/span><br \/>\n<span dir=\"auto\">\u2022 group and individual debriefings.<\/span><\/p>\n<p><span dir=\"auto\">These sessions allow for correction, adjustment, and strengthening of team confidence.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69dfe1a90bb40 { opacity: 1; }#ut_am_wrap_69dfe1a90bb41 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69dfe1a90bb41 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69dfe1a90bb41 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69dfe1a90bb41 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_69dfe1a90bb41 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69dfe1a90bb41\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69dfe1a90bb42\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69dfe1a90bb40\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 500 306'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2026\/02\/photo-jeu-de-role-2.jpg\" width=\"500\" height=\"306\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong><span dir=\"auto\">6. Reporting and performance monitoring<\/span><\/strong><br \/>\n<span dir=\"auto\">Also train on what makes the difference on the customer side:<\/span><br \/>\n<span dir=\"auto\">\u2022 bringing back the right information,<\/span><br \/>\n<span dir=\"auto\">\u2022 structuring a clear and usable report,<\/span><br \/>\n<span dir=\"auto\">\u2022 analyzing the results to improve future actions.<\/span><\/p>\n<p><span dir=\"auto\">Useful reporting is a performance lever, not an administrative burden.<\/span><\/p>\n<p><span dir=\"auto\">Let&#8217;s take a simple and common example: &#8221;\u00a0<\/span><em><span dir=\"auto\">a promotional event in a supermarket for a highly competitive product. Without preparation, the presenter recites a standard sales pitch. With the CD PUB Academy, they learn to adapt their speech, capture attention in seconds, address objections, and transform a simple contact into a qualified exchange.<\/span><\/em><span dir=\"auto\">\u00a0&#8220;<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69dfe1a90bb8a { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69dfe1a90bb8a { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69dfe1a90bb8a { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69dfe1a90bb8a { line-height:125% !important; }}#ut_custom_heading69dfe1a90bb8a { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69dfe1a90bb8a { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69dfe1a90bb8a { text-align:center; } }#ut_custom_heading69dfe1a90bb8a { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69dfe1a90bb8a\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >Customized training programs, tailored to the specific challenges of each client<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">The CD PUB Academy does not offer standardized courses.<\/span><br \/>\n<span dir=\"auto\">Each program is\u00a0<\/span><strong><span dir=\"auto\">designed to address specific challenges<\/span><\/strong><span dir=\"auto\">\u00a0:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">signs,<\/span><\/li>\n<li><span dir=\"auto\">product categories,<\/span><\/li>\n<li><span dir=\"auto\">brands,<\/span><\/li>\n<li><span dir=\"auto\">commercial or image objectives.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">This tailored approach ensures\u00a0<\/span><strong><span dir=\"auto\">consistency on the ground<\/span><\/strong><span dir=\"auto\">\u00a0, better appropriation of content and a real impact on performance.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69dfe1a90bbd6 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69dfe1a90bbd6 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69dfe1a90bbd6 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69dfe1a90bbd6 { line-height:125% !important; }}#ut_custom_heading69dfe1a90bbd6 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69dfe1a90bbd6 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69dfe1a90bbd6 { text-align:center; } }#ut_custom_heading69dfe1a90bbd6 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69dfe1a90bbd6\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >What the CD PUB Academy changes in concrete terms<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">For\u00a0<\/span><strong><span dir=\"auto\">customers<\/span><\/strong><span dir=\"auto\">\u00a0:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">better prepared and more cohesive teams,<\/span><\/li>\n<li><span dir=\"auto\">improved execution at each point of sale,<\/span><\/li>\n<li><span dir=\"auto\">higher quality animations,<\/span><\/li>\n<li><span dir=\"auto\">visible and measurable results.<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">For\u00a0<\/span><strong><span dir=\"auto\">field talent<\/span><\/strong><span dir=\"auto\">\u00a0:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">a structuring framework,<\/span><\/li>\n<li><span dir=\"auto\">continuous skills development<\/span><\/li>\n<li><span dir=\"auto\">an appreciation of know-how,<\/span><\/li>\n<li><span dir=\"auto\">real prospects for development.<\/span><\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading69dfe1a90bc0d { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading69dfe1a90bc0d { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading69dfe1a90bc0d { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading69dfe1a90bc0d { line-height:125% !important; }}#ut_custom_heading69dfe1a90bc0d { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading69dfe1a90bc0d { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading69dfe1a90bc0d { text-align:center; } }#ut_custom_heading69dfe1a90bc0d { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading69dfe1a90bc0d\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module  \" ><span class=\"\" >A new step for CD PUB<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">With the CD PUB Academy, the company affirms its vision:\u00a0<\/span><strong><span dir=\"auto\">to place people, training and operational requirements at the heart of field performance<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">This project is part of a long-term approach, driven by the arrival of Baya and by a clear desire:\u00a0<\/span><strong><span dir=\"auto\">to offer our clients increasingly high-quality, professional and controlled services<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">\ud83d\udc49 <span dir=\"auto\">Want to learn more about the CD PUB Academy or build a program tailored to your specific needs? Contact us!<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>It was from this observation that the CD PUB Academy was born , a training center designed to structure, professionalize, and sustainably develop field teams. A new step for CD PUB, driven by a clear ambition: to raise the quality standards of Field Marketing .   <\/p>\n","protected":false},"author":1,"featured_media":13180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,52],"tags":[],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE CD PUB ACADEMY: TRAINING TOMORROW&#039;S FIELD TEAMS TODAY - CD PUB - Your Field Marketing Agency<\/title>\n<meta name=\"description\" content=\"Discover the CD PUB Academy: a training program dedicated to Field Marketing to sustainably professionalize field teams and boost performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdpub.lu\/en\/the-cd-pub-academy-training-tomorrows-field-teams-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE CD PUB ACADEMY: TRAINING TOMORROW&#039;S FIELD TEAMS TODAY - 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