{"id":13484,"date":"2026-09-30T14:29:51","date_gmt":"2026-09-30T12:29:51","guid":{"rendered":"https:\/\/cdpub.lu\/?p=13484"},"modified":"2026-10-02T12:26:02","modified_gmt":"2026-10-02T10:26:02","slug":"field-marketing-how-to-transform-field-presence-into-sales-performance","status":"publish","type":"post","link":"https:\/\/cdpub.lu\/en\/field-marketing-how-to-transform-field-presence-into-sales-performance\/","title":{"rendered":"FIELD MARKETING: HOW TO TRANSFORM FIELD PRESENCE INTO SALES PERFORMANCE?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong><span dir=\"auto\">A product can benefit from an excellent marketing campaign. But if it is poorly positioned on the shelf, not very visible, poorly explained, or unavailable when the consumer wants to buy it, part of the investment immediately loses its impact.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">This is precisely where <\/span><strong><span dir=\"auto\">Field Marketing<\/span><\/strong><span dir=\"auto\"> takes on its full meaning.<\/span><\/p>\n<p><span dir=\"auto\">Merchandising, sales promotion, sales force, brand ambassadors, consumer surveys or reporting: all these actions make it possible to <\/span><strong><span dir=\"auto\">transform a marketing strategy into reality on the ground, as close as possible to consumers.<\/span><\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading6abfbc596ccac { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc596ccac { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc596ccac { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc596ccac { line-height:125% !important; }}#ut_custom_heading6abfbc596ccac { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc596ccac { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc596ccac { text-align:center; } }#ut_custom_heading6abfbc596ccac { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc596ccac\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770237752\" ><span class=\"\" >BE SEEN: Merchandising<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">Before you can sell a product, it must first be <\/span><strong><span dir=\"auto\">present, available and properly displayed<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p><span dir=\"auto\">Facing, restocking, stockout control, adherence to planograms, installation of POS materials or displays\u2026 <a href=\"https:\/\/cdpub.lu\/en\/merchandising\/\" target=\"_blank\" rel=\"noopener\">merchandising ensures<\/a> that the strategy decided by the brand is <\/span><strong><span dir=\"auto\">actually executed at the point of sale<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p><strong><span dir=\"auto\">For L&#8217;Or\u00e9al<\/span><\/strong><span dir=\"auto\"> , for example, our teams regularly work in various Luxembourg stores to ensure facing, restocking, anti-shortage actions, compliance with merchandising plans, and the implementation of promotional materials.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading6abfbc596fec3 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc596fec3 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc596fec3 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc596fec3 { line-height:125% !important; }}#ut_custom_heading6abfbc596fec3 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc596fec3 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc596fec3 { text-align:center; } }#ut_custom_heading6abfbc596fec3 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc596fec3\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770273997\" ><span class=\"\" >ATTRACT: The sales promotion<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">Once the product is visible, you still have to <\/span><strong><span dir=\"auto\">make the consumer want to stop<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p><span dir=\"auto\">Tasting, demonstration, sampling, games or sales advice can create an interaction that the department alone cannot always produce.<\/span><\/p>\n<p><span dir=\"auto\">CD PUB regularly deploys <a href=\"https:\/\/cdpub.lu\/en\/in-store-promotion\/\" target=\"_blank\" rel=\"noopener\">these operations<\/a> for brands such as <\/span><strong><span dir=\"auto\">Grosbusch, Chiquita, Zespri, Fromages de Suisse or Domaines Vinsmoselle<\/span><\/strong><span dir=\"auto\"> : an opportunity to introduce a product, to exchange with consumers and to accompany the discovery up to the purchase.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6abfbc597054e { opacity: 1; }#ut_am_wrap_6abfbc597054f .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_6abfbc597054f .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6abfbc597054f { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6abfbc597054f { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6abfbc597054f { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6abfbc597054f\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6abfbc5970550\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6abfbc597054e\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1080'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2026\/09\/photo-animation-1.jpg\" width=\"1920\" height=\"1080\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><style type=\"text\/css\">#ut_custom_heading6abfbc59705af { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc59705af { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc59705af { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc59705af { line-height:125% !important; }}#ut_custom_heading6abfbc59705af { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc59705af { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc59705af { text-align:center; } }#ut_custom_heading6abfbc59705af { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc59705af\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770311325\" ><span class=\"\" >PERSUASION: The Sales Force<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">For some products, simply introducing them isn&#8217;t enough. You have to <\/span><strong><span dir=\"auto\">explain, advise, and convince them<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p><span dir=\"auto\">Within the framework of <a href=\"https:\/\/cdpub.lu\/en\/sales-force\/\" target=\"_blank\" rel=\"noopener\">sales force structures<\/a>, field teams become a true <\/span><strong><span dir=\"auto\">commercial extension of the brand<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p>For Wonderbox, for example, our teams strengthen the brand&#8217;s presence at points of sale during the key holiday season. Presenting the different gift boxes, identifying needs, and providing advice and support in the selection process: their mission is to facilitate the consumer&#8217;s decision while contributing to sales growth.<\/p>\n<p><strong><span dir=\"auto\">Human interaction then becomes a real lever for conversion.<\/span><\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6abfbc5970b5b { opacity: 1; }#ut_am_wrap_6abfbc5970b5c .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_6abfbc5970b5c .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6abfbc5970b5c { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6abfbc5970b5c { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6abfbc5970b5c { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6abfbc5970b5c\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6abfbc5970b5d\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6abfbc5970b5b\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1080'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2026\/09\/photo-force-de-vente.jpg\" width=\"1920\" height=\"1080\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><style type=\"text\/css\">#ut_custom_heading6abfbc5970ba9 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc5970ba9 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc5970ba9 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc5970ba9 { line-height:125% !important; }}#ut_custom_heading6abfbc5970ba9 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc5970ba9 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc5970ba9 { text-align:center; } }#ut_custom_heading6abfbc5970ba9 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc5970ba9\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770343921\" ><span class=\"\" >EMBODY: Hosts, hostesses and ambassadors<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">On the field, <\/span><strong><span dir=\"auto\">a brand also has a face<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p>Welcoming guests, checking invitations, seating, managing cloakrooms, taking contact details or handing out gifts and brochures: each event requires appropriate profiles, posture and level of service.<\/p>\n<p><span dir=\"auto\">This is why <\/span><strong><span dir=\"auto\">recruitment, briefing and training of teams<\/span><\/strong><span dir=\"auto\"> are essential: the right profile must be able to naturally embody the brand and create a consistent experience for the public.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading6abfbc5970c01 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc5970c01 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc5970c01 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc5970c01 { line-height:125% !important; }}#ut_custom_heading6abfbc5970c01 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc5970c01 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc5970c01 { text-align:center; } }#ut_custom_heading6abfbc5970c01 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc5970c01\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770377591\" ><span class=\"\" >LISTEN: Field Surveys<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">Being in the field isn&#8217;t just about talking to consumers. It&#8217;s also about <\/span><strong><span dir=\"auto\">listening to them<\/span><\/strong><span dir=\"auto\"> .<\/span><\/p>\n<p><span dir=\"auto\">At CD PUB, we are increasingly integrating <\/span><strong><span dir=\"auto\">tablet surveys<\/span><\/strong><span dir=\"auto\"> into our systems: consumption habits, brand awareness, satisfaction, perception of a service, expectations or obstacles\u2026<\/span><\/p>\n<p><span dir=\"auto\">Our teams collect responses directly from the public, in a structured and digital manner. These surveys can complement an activation or constitute a standalone operation.<\/span><\/p>\n<p><strong><span dir=\"auto\">The field thus becomes a true space for listening and understanding consumers.<\/span><\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6abfbc597117d { opacity: 1; }#ut_am_wrap_6abfbc597117e .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_6abfbc597117e .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6abfbc597117e { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6abfbc597117e { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6abfbc597117e { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6abfbc597117e\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6abfbc597117f\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6abfbc597117d\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1080'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2026\/09\/photo-sondage.jpg\" width=\"1920\" height=\"1080\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><style type=\"text\/css\">#ut_custom_heading6abfbc59711d5 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc59711d5 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc59711d5 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc59711d5 { line-height:125% !important; }}#ut_custom_heading6abfbc59711d5 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc59711d5 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc59711d5 { text-align:center; } }#ut_custom_heading6abfbc59711d5 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc59711d5\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770411841\" ><span class=\"\" >MEASURING: Field reporting<\/span><\/h2>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">Finally, the work does not stop once the operation is completed.<\/span><\/p>\n<p><span dir=\"auto\">Photos, sales, shelf conditions, product availability, consumer feedback, questionnaire responses or team comments: <\/span><strong><span dir=\"auto\">the field generates a wealth of useful information.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Reporting allows us to structure them, identify what works, and <\/span><strong><span dir=\"auto\">optimize future actions.<\/span><\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text]<style type=\"text\/css\">#ut_custom_heading6abfbc5971224 { font-size:36px !important;line-height:125% !important;letter-spacing:-0.03em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_custom_heading6abfbc5971224 { line-height:125% !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_custom_heading6abfbc5971224 { line-height:125% !important; }}@media (max-width: 767px) {#ut_custom_heading6abfbc5971224 { line-height:125% !important; }}#ut_custom_heading6abfbc5971224 { text-align:center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6abfbc5971224 { text-align:center; } }@media (max-width: 767px) { #ut_custom_heading6abfbc5971224 { text-align:center; } }#ut_custom_heading6abfbc5971224 { text-transform:uppercase; }<\/style><h2 id=\"ut_custom_heading6abfbc5971224\" data-responsive-font=\"h2\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;125&quot;,&quot;line-height-unit&quot;:&quot;%&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;125&quot;,&quot;desktop_small&quot;:&quot;125&quot;,&quot;tablet&quot;:&quot;125&quot;,&quot;mobile&quot;:&quot;125&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"ut-custom-heading-module   vc_custom_1790770444506\" ><span class=\"\" >From the field to performance<\/span><\/h2><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6abfbc5971678 { opacity: 1; }#ut_am_wrap_6abfbc5971679 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_6abfbc5971679 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6abfbc5971679 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6abfbc5971679 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6abfbc5971679 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6abfbc5971679\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6abfbc597167a\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6abfbc5971678\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 404'%2F%3E\" data-src=\"https:\/\/cdpub.lu\/wp-content\/uploads\/2026\/09\/schema-anglais.jpg\" width=\"1920\" height=\"404\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[vc_column_text]<\/p>\n<div style=\"text-align: justify;\">\n<p><span dir=\"auto\">From product visibility on the shelf to the analysis of consumer feedback, the field thus becomes <\/span><strong><span dir=\"auto\">the meeting point between marketing, commerce and the consumer.<\/span><\/strong><\/p>\n<p><span dir=\"auto\">At <\/span><strong><span dir=\"auto\">CD PUB<\/span><\/strong><span dir=\"auto\"> , we design and deploy Field Marketing campaigns in Luxembourg, from one-off interventions to recurring operations.<\/span><\/p>\n<p><strong><span dir=\"auto\">Need to launch a new product, boost sales outlets, or better understand your consumers?<\/span><\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Let&#8217;s talk about your next field deployment.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A product can benefit from an excellent marketing campaign. 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