Outsourcing sales promotions offers brands many advantages to boost their presence at the point of sale and optimize their results. By entrusting this mission to specialized agencies, brands can focus on their core business while benefiting from in-depth expertise and dedicated resources.

The main advantages of outsourcing

  • Save time and internal resources : marketing teams can focus on higher value-added tasks, such as brand strategy or new product development.
  • Expertise and know-how : specialized agencies have in-depth expertise in the design and implementation of commercial animations. They are familiar with the latest market trends and best practices for capturing consumers’ attention.
  • Flexibility : Agencies easily adapt to the specific needs of each brand and can mobilize the necessary resources depending on the campaigns.
  • Network of professionals : they benefit from a network of qualified and versatile facilitators, capable of adapting to different contexts and products.
  • Objectivity : an external perspective allows us to identify new opportunities and optimize current actions.
  • Performance measurement : agencies are able to set up monitoring and measurement tools to assess the effectiveness of the animations and adjust strategies if necessary.

Benefits for the brand

  • Improved brand image: creative and original animations strengthen brand awareness and attractiveness.
  • Increased sales : well-designed and attractive animations can generate a real boost in sales.
  • Customer loyalty : by offering unique experiences, you create a bond with your customers and encourage them to come back.
  • Better knowledge of your customers : agencies can provide you with valuable insights into the expectations and behaviors of your consumers.
  • Responsiveness : agencies are able to adapt quickly to market developments and set up events within short timeframes.

The different services offered by specialized agencies

  • Design and creation of animations : agencies can offer you original and creative concepts, adapted to your sector of activity and your target.
  • Recruitment and management of facilitators : they select the profiles best suited to your needs and ensure their training.
  • Logistics and equipment : they take care of the logistics, setting up and dismantling of the equipment needed for the events.
  • Monitoring and reporting : they provide you with detailed reports on the results of each animation.

In summary, outsourcing commercial animations is a winning solution for brands wishing to optimize their presence at the point of sale, strengthen their brand image and stimulate their sales.

What criteria should be taken into account when choosing a specialist agency?

  • Experience : favor agencies with significant experience in your sector of activity.
  • References : ask them to provide you with references and case studies.
  • Adaptability : make sure they are able to adapt to your constraints and objectives.
  • Creativity : a creative agency will be able to offer you original and innovative ideas.

By entrusting your commercial animations to a specialized agency, you gain in efficiency and serenity.
With 22 years of experience in the field of Field Marketing, CD PUB is today a reference in commercial animation in Luxembourg.

HERE ARE SOME CONCRETE CASES…

CLIENT : Gimber

PLACE : Cactus Stores

DEVICE :

  • Promogirls & Promoboys
  • Can Distribution
  • Tastings
  • Specific dress code

CUSTOMER OBJECTIVE : Brand promotion

MISSION DESCRIPTION :

GIMBER is the organic alternative to any alcoholic beverage. A concentrate of organic ginger, lemon, herbs and spices. 0% alcohol, 200% kick!

Gimber is a tribe of people who believe that what you drink really matters. Hippocrates was right when he said “Let food be thy medicine”. What you need is punch, flavor and style. And to promote the brand, a sampling operation (distribution of samples) accompanied by tastings, was carried out in shopping malls and in front of Cactus stores. With promos and gifts to boot!

CLIENT : Bofferding

PLACE : Around fifteen points of sale in Luxembourg

DEVICE :

  • 2 animators / point of sale
  • 1 Clamp machine
  • Theatricalization (stand + totem)
  • Tastings
  • Specific dress code

CUSTOMER OBJECTIVE : Promotion of the “Bofferding Printemps”

MISSION DESCRIPTION :

Bofferding announces the arrival of Spring!

The launch of the new “Bofferding Printemps” did not go unnoticed in stores 👉 Superb dramatization with fake grass, totems, displays, personalized counters, tastings… not to mention the promotion that goes with it! (20% on the 6x33cl pack). An action deployed in around fifteen stores that was a great success! 💪

Our famous claw machine was also used at Cactus Bascharage to generate more traffic around the stand with the possibility of winning numerous prizes bearing the brand’s image. 🎁

CLIENT : Zespri

PLACE : Kirchberg Shopping Center

DEVICE :

  • 2 facilitators
  • Tastings
  • Game animation
  • Distribution de goodies
  • Specific dress code

CUSTOMER OBJECTIVE : Promote the benefits of “Zespri” kiwis

MISSION DESCRIPTION :

Zespri kiwis; Vitality, Well-being and Deliciousness!

In the Kirchberg Shopping Center shopping mall, our two presenters supported the Zespri team to promote the benefits of the brand’s kiwis 👉 activation on the theme of breakfast, advice and tasting of healthy recipes including fresh yogurt-granola and Zespri kiwi, hosting a ring toss game for children…

Discover the breakfast recipes by Zespri 👉 https://lespetitsdejeuners.zespri.com/recettes . Whether you are alone or with your family, in a hurry or on the weekend, there is something for everyone!

And if you need a professional to support you in your success, let us know.