Making your sales area or linear meters profitable is a daily challenge for points of sale and brands.
Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools designed to optimize the assortment of a family’s products at the point of sale.
The ultimate goal is to make it easy for the consumer to find the product they are looking for and to encourage impulse buying .
The 5 B rule
Merchandising must be able to meet the 5B rule:
CD PUB Merchandising
CD PUB has structured its organization and its teams to be able to respond effectively to your merchandising needs:
- one-off or permanent , simultaneous or staggered merchandising interventions
- department merchandising (for a brand) or store merchandising (purchasing center),
- dedicated team of merchandisers or on-demand mission .
- local or national missions
To meet the challenges of merchandising and in particular to make your sales area or shelf space profitable, CD PUB offers several services:
- ✔️ Department Implementation / Re-implementation – Why? => Update your planograms, respect seasonality, integrate new products, encourage impulse buying, etc.
- ✔️ Shelf restocking – Why? => Shelf placement and facing, stock management, order placement, etc.
- ✔️ Store inventory – Why? => understand product performance (sales), optimize orders, strengthen your pricing strategy, enhance your merchandise stock, etc.
- ✔️ Store price survey – Why? => improve your price image, redefine your offer, improve your margins, gain competitiveness…
- ✔️ POS installation – Why? => Staging, furniture assembly and disassembly (TG, islands), stickering-marking, etc.
You can take a tour here to learn more about our merchandising actions.
Case study: (re)implementation of products from the “Vahiné” range
Let’s take a concrete example of a department re-implementation in a store.
In July, our partner asked our merchandiser teams to reintroduce the “Vahiné” range of products to the Auchan Kirchberg store in Luxembourg.
Goals
- 💡 Timing: 6 hours
- 💡 Compliance with the customer merchandising plan
- 💡 Integration of Auchan brand products (private label)
Means
- 💪 Merchandisers : 2
- 💪 Merchandising plan provided by the brand ( planogram )
- 💪 Equipment: Furniture + specific “Vahiné” POS (Product highlighting)
- 💪 Linear on the ground: 3 x 1.30 m
- 💪 Number of levels: 7
Process
- 👍 Unloading the department + product sampling (creation of the layout skeleton)
- 👍 Dismantling of the existing shelving
- 👍 Installation of the specific “Vahiné” furniture
- 👍 Implementation of the range of products (skeleton)
- 👍 Filling the shelf
- 👍 Product labeling / marking
Results
- ⭐ Merchandising plan respected!
- ⭐ Integration of Auchan private labels (MDD)
- ⭐ A more readable product offering
- ⭐ Satisfied partner and store!
