In mass retail, merchandising is often a seasonal activity: end-of-year celebrations, back-to-school, Easter, sales, promotional activities, Black Friday, etc.
The problem? How can you deploy qualified personnel for one-off operations while controlling your budget and time?
The solution? 👉 OUTSOURCING!
The challenges of merchandising
In order to optimize your performance on the shelves, it is necessary to ensure good visibility of your products : merchandising is the essential management tool for promoting a product in order to increase the level of sales and the return on investment (ROI) of your promotional campaigns in line with your planograms.
The goal of merchandising is to make it easy for the consumer to find the product they are looking for and to encourage impulse buying by providing a shopping experience for the consumer.
This involves:
- An attractive department : dramatization, furniture, POS/signage, anti-stockout action, decor, universe, shopping atmosphere, colors, light…
- And a readable offer : thanks to a complete re-implementation of the department following planograms, stickers, markings, etc.
The goal? Boost sales!
Merchandising at CD PUB
To meet the challenges of merchandising and in particular to make your sales area or shelf space profitable, CD PUB offers several services:
✔️ Department implementation / re-implementation: Update your planograms, respect seasonality, integrate your new products.
✔️ Department restocking: shelving and facing, stock management, placing orders, etc.
✔️ Store inventory: understand product performance (sales), optimize your orders, strengthen your pricing strategy, enhance your stock of merchandise, etc.
✔️ Store price survey: improve your price image, redefine your offer, improve your margins, gain competitiveness, etc.
✔️ POS installation: staging, assembly and disassembly of furniture (TG, islands), stickering-marking, etc.
Outsourcing
Outsourcing, also known as ” outsourcing “, involves a company entrusting all or part of its activity, either previously carried out internally, already entrusted externally or newly created, to a specialized external partner such as CD PUB.
Why outsource your merchandising actions?
Outsourcing your merchandising has many advantages:
- Speed of process implementation
- Save time : focus your energy on your core business.
- Flexibility : rapid response to your needs during peak activity, seasonality, etc.
- Cost control : tailor-made human resources management to avoid costs related to recruitment and time spent on training in merchandising techniques.
- Reliability : Our merchandisers, experienced in merchandising techniques, ensure that your planograms are respected in store.
- Follow-up : detailed PDF report, complete questionnaire and areas for improvement, photo report.
But to do this in an optimal and efficient manner, it will be wise to go through a specialized service provider who understands the codes and practices of mass distribution .
Some achievements by CD PUB…
Brands: L’Oréal and Hipp (organic baby products)
Merchandising type: Regular
Missions:
✔️ Facing and highlighting “products”
✔️ Inventory management and restocking (anti-stockout action)
✔️ Maintenance of the merchandising plan
✔️ Verification of the POS in place (sticking, marking)
✔️ Feedback from department managers
✔️ Report of actions carried out for the brand
Regular “L’Oréal” merchandising
Regular “L’Oréal” merchandising
Brands: Procter & Gamble and Vahiné
Type of merchandising: One-off – Department re-establishment
Missions:
✔️ Unloading the shelf + product sampling (creation of the layout skeleton)
✔️ Dismantling of the existing shelving
✔️ Installation of specific furniture
✔️ Implementation of the products in the range (skeleton)
✔️ Filling the shelf
✔️ Labeling / marking the product
Re-establishment of the “Procter & Gamble” department
Re-establishment of the “Vahiné” department
Brands: Nespresso and Bahlsen/Lorenz
Type of merchandising: One-off
Missions:
✔️ Shelf restocking
✔️ Anti-breakage action
✔️ Inventory management
✔️ Facings
Restocking the “Nespresso” store
Bahlsen/Lorenz division
Brands: Barilla and L’Oréal
Type of merchandising: One-off – Promotional operations
Missions:
✔️ Setting up furniture (displays, boxes, promotional furniture)
✔️ Product layout
✔️ Filling shelves
✔️ Marking and highlighting promotional item
OP Beauty “L’Oréal”
Barilla promotional OP
” 95% of our clients who have outsourced their merchandising activities have been largely satisfied and some have even opted for permanent intervention. ”
” Following the actions of our in-store merchandisers, we observed an average stockout rate of 4% across the product range in question. (The stockout rate in large retail outlets generally hovers around 10%). “