CUSTOMER
Nespresso
LOCATION - EVENT
City Concorde Shopping Mall
DEVICE
3 merchandiseurs
CLIENT OBJECTIVE(S)
Installation of a Nespresso pop-up store
Description
CD PUB collaborated with Nespresso to install a pop-up store in the City Concorde shopping mall in Bertrange, Luxembourg. Located opposite the Cora entrance, this temporary retail location was designed to offer customers an immersive and premium experience. CD PUB’s merchandise team handled the complete setup, including furniture, POS, and lighting, to create an attractive and sophisticated space.
The goal was to dramatize the brand’s universe while highlighting its flagship products. Thanks to its careful layout and sleek design, the pop-up store attracted numerous visitors, invited to enjoy a coffee while discovering the different aromas and flavors on offer. This achievement perfectly illustrates CD PUB’s expertise in field marketing and creating engaging customer experiences.
MERCHANDISING
Nespresso
Pop-Up Store City Concorde
CD PUB merchandisers ensured a meticulous installation, guaranteeing an impeccable presentation of the products and the space.
The sleek design and targeted lighting helped enhance the premium atmosphere of the pop-up store, attracting the attention of passersby.
Customers were won over by the multi-sensory experience, combining coffee tasting and discovering the world of Nespresso.
IMPROVE THE VISIBILITY OF YOUR PRODUCTS!