IN STORE PROMOTION
Nespresso

Your coffee experience!

IN STORE PROMOTION – Nespresso

Your coffee experience!

CUSTOMER

Nespresso

LOCATION - EVENT

Cactus Belle Étoile and MediaMarkt stores

DEVICE

1 facilitator per point of sale
Nespresso counter
Nespresso tasting equipment

CUSTOMER OBJECTIVE(S)

Strengthen the visibility of the Nespresso brand at points of sale and develop sales

Description

CD PUB supports Nespresso in developing its in-store sales promotion strategy. Thanks to our specialized animators, we create an immersive customer experience allowing consumers to discover the world of Nespresso coffee through tastings and product demonstrations.

Our teams operate at strategic points of sale such as Cactus Belle Étoile and MediaMarkt, where they highlight the advantages of Vertuo and Original machines, among others. By engaging in direct exchange with customers, our animators answer questions, advise on the choice of the ideal machine and promote conversion at the point of sale. This dynamic approach not only strengthens customer loyalty, but also increases brand visibility, while generating a direct impact on sales. Sales animation is thus a powerful lever for field marketing, essential for optimizing the performance of brands in retail.

Thanks to our expertise in sales promotion, we showcase Nespresso products in a professional and engaging manner. Our trained animators have a thorough understanding of the machines’ features and know how to create an immersive customer experience. This approach strengthens brand visibility and drives in-store sales.

Sales events are the perfect opportunity to introduce new Nespresso products directly to consumers. Our teams showcase the latest coffee machines, such as the Vertuo range, through interactive demonstrations and tastings. This dynamic showcase helps promote innovation and attract new customers.

Our Nespresso facilitators share with customers the history of coffee, from its origins to its rigorous selection. They explain the different stages, from hand-picking the cherries to extraction, highlighting the brand’s quality and expertise. This advice enriches the customer experience by highlighting the product’s authenticity.

Boost the sale of your products!