IN STORE PROMOTION – Jack Daniel’s

Field Activations

CUSTOMER

Jack Daniel’s

LOCATION - EVENT

Large-scale distribution brands in the Grand Duchy

DEVICE

1 animator per point of sale
Theatricalization (stand + totem)
Tastings
Specific dress code

CUSTOMER OBJECTIVE(S)

Promotion of the “Jack Daniel’s” range

Description

At CD PUB, a specialist in sales promotion and field marketing in Luxembourg, we recently supported the iconic Jack Daniel’s brand in a series of high-value field activations.
Our sales representatives, true brand ambassadors , brought the unique world of Jack Daniel’s to life directly at the point of sale, particularly in the Delhaize, Drinx and La Grande Épicerie stores in Massen. The goal? To promote the various references in the range – Jack Daniel’s Old No. 7, Tennessee Honey, Tennessee Apple and Tennessee Fire – through personalized tastings, demonstrations of homemade cocktails, and tailor-made advice.

Thanks to careful scenography, presentation material in the brand’s colors and a sales pitch focused on the product’s advantages (gift idea for Father’s Day, refreshing summer alternative), our teams were able to capture the attention of consumers while maximizing the impact in store.

The result: an immersive experience, boosted sales, and a strong showcase of Jack Daniel’s values : authenticity, character, and conviviality.

With CD PUB, each tasting becomes a true brand activation, designed to create connections, generate engagement, and strengthen our customers’ awareness.

Jack Daniel’s focuses on its brand’s visual recognition with strong graphic consistency. The side-by-side presentation of the different variants reinforces the idea of a complete range for diverse tastes. The iconic bottle design promotes shelf recall and supports the premium image.

Human interaction creates an emotional connection with the brand, making the experience more engaging. On-site tastings can stimulate impulse purchases while building brand awareness. A branded uniform emphasizes the brand ambassador’s professionalism and commitment.

Branding

The partnership with McLaren F1 associates Jack Daniel’s with performance, elegance, and speed. The limited edition attracts collectors and creates a sense of urgency to purchase. The “Never drink and drive” prevention message reinforces the brand’s social responsibility.

Boost the sale of your products!

IN STORE PROMOTION Jack Daniel’s