ONE-OFF MERCHANDISING
Procter & Gamble

"Boat Home Care"

ONE-OFF MERCHANDISING – Procter & Gamble

“Boat Home Care”

CUSTOMER

Procter & Gamble

LOCATION - EVENT

cora Foetz (Chapiteau)

DEVICE

4 merchandisers

CUSTOMER OBJECTIVE(S)

Highlighting the “Large Volumes” operation.

Description

Heading for the promos at Procter & Gamble! 🛳🎉
Under the “Large Volumes” marquee at Cora Foetz, our merchandisers have staged a superb “promos” cabinet in the shape of a boat, dedicated to the brands Dreft, Antikal, Ariel, Swiffer and Mr Propre…. Their meticulous work guarantees a theatrical presentation that attracts all eyes and maximizes the visibility of the products. A “wow” effect guaranteed!

💡 Objectives:
– Timing: 4 hours of assembly
– Compliance with the customer merchandising plan
– Integration of products from the brands Dreft, Antikal, Ariel, Swiffer and Mr Propre

💪 Resources:
– Merchandisers: 4
– Merchandising plan provided by the brand (planogram)
– Equipment: Furniture + specific POS (5 pallets)
– Floor space: 6m x 2 and 1.6m x 2

👍 Process:
– Installation of specific “Boat Home Care” furniture
– Product sampling (creation of the installation skeleton)
– Installation of the products in the range (skeleton)
– Filling the boat
– Labeling/marking the products

⭐ Results:
– Merchandising plan respected!
– Integration of the Dreft, Antikal, Ariel, Swiffer and Mr Propre brands
– A clear product offering
– Satisfied partner and store!

Our merchandising experts installed and showcased specific furniture for Procter & Gamble under the “Large Volumes” marquee at Cora Foetz. This meticulous work, from staging to shelf optimization, ensures better product visibility and encourages purchases.

Our teams created a boat-shaped promotional display, showcasing Dreft, Antikal, Ariel, Swiffer, and Mr. Propre products. This unique merchandising display captures customer attention while increasing product visibility and engagement at the point of sale.

For this targeted merchandising campaign for Procter & Gamble, a striking boat-shaped promotional display was designed to maximize the visibility of the brand’s products. This original and attractive visual display draws customers’ attention to special offers, thus reinforcing the effectiveness of the promotions for this “Large Volume” campaign.

IMPROVE THE VISIBILITY OF YOUR PRODUCTS!