23 April 2024 benjamin

STREET MARKETING IN LUXEMBOURG: 7 MEDIA TO STAND OUT WITH URBAN PUB

Today, the marketing landscape in Luxembourg is witnessing a significant shift, with traditional approaches giving way to more creative, interactive, and eco-responsible strategies. This metamorphosis is part of a dynamic where Luxembourg companies aspire not only to increase their visibility but also to stand out in an increasingly competitive business environment. Faced with the saturation of traditional communication channels, local players are now turning to innovative and environmentally friendly methods to generate public interest.
In this context, street marketing is emerging as a particularly effective solution for Luxembourg businesses seeking to navigate this new marketing ecosystem. By investing in street marketing campaigns, companies can leverage the immersive and tangible nature of this advertising practice. By taking over strategic public spaces, they have the opportunity to directly engage their target audience in memorable experiences. At the same time, street marketing allows businesses to promote their products or services in an ethical and sustainable manner , as the materials used are generally durable, recycled, or reusable.
"Street marketing is emerging as a bold and innovative strategy, tailor-made to captivate an audience evolving in an urban environment.
(Yoann Amodeo – Co-manager URBAN PUB)"

With this in mind, CD PUB  has developed its Street Marketing service over the years to offer more comprehensive and, above all, more effective actions. Our commitment is reflected in the constant search for new media, guaranteeing ever greater originality and diversity. A year ago, we took the initiative to launch the website www.urbanpub.lu , specifically dedicated to Street Marketing in the Grand Duchy. It is interesting to note that a complete overhaul was carried out at the end of 2023 due to the large number of client projects completed.

Original supports to stand out

Each support offered by URBAN PUB has its own specific features and functionalities, and the selection of these will depend on your needs and the nature of your event.

The Advertising Bike: As a mobile display, the advertising bike brings a unique, sustainable, and interactive dimension to the world of outdoor advertising, offering companies a creative way to reach their target audience while highlighting their commitment to the environment. Learn more…

The delivery tricycle  : The delivery tricycle represents a versatile, personalized, ecological, and practical solution for businesses looking to take advantage of a mobile and visible presence in urban environments. Its integrated box facilitates the transport of promotional items, flyers, or even treats… which can be easily distributed by our hosts and hostesses. Learn more…

The Claw Machine  : its main advantage lies in its ability to attract the public’s attention in a fun and interactive way. It acts as a real entertainment/attraction during your private events, team building, conventions or other; an entertaining activity that will immerse visitors or your guests in their childhood and the atmosphere of funfairs. Find out more…

The digital backpack : the  digital backpack offers a modern, mobile and interactive approach to the digital distribution of your advertising messages, maximizing brand visibility and capturing audience attention in dynamic environments. This is called a DOOH (Digital Out Of Home) device. Learn more…

The Ball/Ticket Machine (The Twister)  : by opting for the Twister, you will convey the image of a dynamic and modern company, but it is also and above all one of the best interactive street marketing tools because it attracts attention and engages your audience in any scenario or context (With Data collection). Find out more…

The Mascot: Mascots are often associated with positive, fun, and friendly connotations. They can help create a positive vibe and identity around a brand, product, or event, which can positively influence consumer perceptions. Learn more…

Le Grand Journal: Due to its impressive size, Le Grand Journal offers exceptional visibility and strong visual impact to your promotional messages, the opportunity for storytelling, strong public engagement, and a lot of originality. Using this medium is ideal for relaying your promotional offers on the ground and generating traffic in stores or boutiques. Four or five hosts posted in strategic locations and it’s a buzz! Find out more…

In addition, we provide you with hostesses and hosts , via the company CD PUB, to enhance your brand image during your events. They act as true ambassadors for your brand and effectively relay the operation on the ground: they inform passers-by, distribute flyers or leaflets, offer promotional items or gifts of all kinds… Indeed, it is important to leave a concrete trace of the operation to the participants, who will better memorize the message delivered.

In conclusion, street marketing is emerging as a bold and innovative strategy , tailor-made to captivate an audience evolving in an urban environment. Through its unconventional creativity, it offers brands the opportunity to stand out in a saturated advertising landscape, thus creating memorable connections with their audience. The eco-responsible dimension of street marketing also offers the opportunity to communicate your environmental values ​​to your customers and prospects, thus positioning your company as an actor committed to a CSR (Corporate Social Responsibility) policy.

The undeniable benefits of street marketing lie in its ability to generate a powerful visual impact, encourage active audience engagement, arouse positive emotions, and ultimately boost sales. By opting for this approach, businesses can not only position themselves in a distinctive way but also create unforgettable experiences.

If you too would like to take full advantage of this advertising strategy and benefit from in-depth expertise and professional execution, let us know!

WORKING TOGETHER!

To develop your company’s performance and brand image…