Merchandising
Improve the visibility of your products!
In order to optimize your performance on the shelves, it is necessary to ensure good visibility of your products: merchandising is the essential management tool for promoting a product in order to increase the level of sales and the return on investment (ROI) of your promotional campaigns in line with your planograms.
Planogram Update
Brand Visibility
Anti-breakdown actions
Preservation Facings
Image of your brand
New consumers
Ensuring your products’ presence and optimizing your shelf performance is our job.
Expertise
Our teams are trained to ensure the presence of your products on the shelves, in the right place, at the right time, in the right quantity, whether inside or outside the point of sale (large-scale distribution, specialist stores or department stores).
– Strong responsiveness in the management of all your operations
– Flexibility: one-off or regular missions
– Transparency and communication
– Quality of execution: we take care of the visibility of your products efficiently (planograms, direction of circulation, POS, etc.)
Process
CD PUB has been able to structure its organization and its teams to be able to respond effectively to your needs :
– One-off or permanent, simultaneous or staggered merchandising interventions
– Department merchandising (for a brand) or store merchandising (purchasing center)
– Dedicated team of merchandisers or “à la carte” mission
Our merchandisers
Our independent merchandisers take over from your sales teams on a daily basis to ensure that your point-of-sale shelves comply with your merchandising plans and negotiated conditions.
Our teams operate throughout Luxembourg (Southern Belgium and North-Eastern France) in all distribution channels for your one-off or regular missions:
– Shelving
– Shelf layouts / Re-layouts
– POS installation / Staging
– Pre-ordering
– Restocking, stock management
– Store inventory
– Price survey / Linear survey
– Promotional operations: TG, islands
– Furniture assembly / disassembly,
– Marking, stickering
Reporting
In a constant effort to improve the quality of our services and in order to offer you the best possible service, CD PUB has set up an online application aimed at providing you with a complete report of the operation :
– Clear and readable detailed report in PDF format
– A complete questionnaire on the mission with areas for improvement
– A photo report
