As the leading seller of mobile phones and smartphones , thanks in particular to the popularity of its Samsung Galaxy7 models, and also the leading seller of tablets8 in Europe, the Samsung company uses the CD PUB sales force to ensure regular monitoring of its range in stores.
Catchment area: The Grand Duchy of Luxembourg
Store coverage : “Saturn” brands and specialist stores (Orange, Post, etc.)
Objectives: to develop brand sales
Set up
⭐ Definition of sizing : visit frequency, visit time, travel.
⭐ Tailor-made recruitment and human resources management : selection of profiles adapted to business objectives
⭐ Support in initial training
⭐ Flexible and adapted hourly contracts
Missions
⭐ Ensure the presence of the Samsung brand (DN)
⭐ Optimize the visibility of offers
⭐ Implementation and monitoring of marketing operations
⭐ Maintain and/or increase the linear share
⭐ Reporting/monitoring of actions carried out in store
Results
⭐ Strong relationships with stores : strengthen relationships with store/department managers through increased on-site presence. Stores expect support from brands for managing and monitoring in-store product lines. This will build loyalty for the store/brand and strengthen your brand image!
⭐ An optimization of the coverage rate of points of sale
⭐ Optimized “product” visibility and highlighting of new products
SOME FIGURES (from our in-store actions)
CUSTOMER SATISFACTION
AVERAGE BREAK RATE
BRAND PRESENCE RATE