The product layout is optimized in central aisles, promotional islands and gondola heads, with strict compliance with planograms, signage and the integration of new products. To maximize the visual impact, the highlights included the installation of thematic islands, an arrangement of specific furniture and POS supports.

These thematic promotional campaigns, focused on large-volume OPs, clearance sales and the Italian fair, captured the attention of customers, triggered the act of purchasing and effectively stimulated sales. CD PUB thus demonstrates its expertise in field marketing, offering flexibility and performance to brands for impactful and controlled operations.