CUSTOMER
Birra Moretti
LOCATION - EVENT
Large-scale distribution brands in the Grand Duchy
DEVICE
1 Sales facilitator per point of sale
Piaggio Birra Moretti
Tasting equipment
Specific Dress Code
CUSTOMER OBJECTIVE(S)
Increase brand visibility and develop its awareness among Luxembourg consumers
Description
At CD PUB, we put our field marketing expertise to work for Birra Moretti to create an immersive experience for Luxembourg consumers. Our sales representatives, specially trained in the history and values of this iconic Italian beer, deploy their expertise in-store to capture attention and encourage purchasing.
Through careful dramatization, a dynamic presence and a guided tasting, they allow customers to discover L’Autentica , brewed according to a tradition preserved since 1859. Whether through point-of-sale animations, strategic highlights or even the iconic Piaggio Birra Moretti, our teams create a real moment of sharing around the Italian dolce vita. The objective? Increase brand visibility, generate additional sales and build consumer loyalty through effective and impactful brand activation.
The tasting experience plays a key role in Birra Moretti’s strategy; the tap service, operated by staff in the brand’s colors, reinforces authenticity and conviviality. This approach fosters customer engagement and creates a moment of sharing around the product.
The use of this vintage Piaggio in Birra Moretti colors transforms the sales space into a true visual and sensory experience. This staging naturally attracts customers’ attention and anchors the brand in a traditional and authentic universe. The combination of strong visuals and well-thought-out storytelling stimulates curiosity and arouses the desire to buy.
Our trained facilitators highlight promotional offers to maximize the in-store sales impact. By combining discounts and elegant packaging, Birra Moretti encourages impulse buying while enhancing its premium image. The visibility of reduced prices enhances the offer’s appeal and encourages volume purchases.
BOOST YOUR PRODUCT SALES!