CUSTOMER
Chiquita
LOCATION - EVENT
7 Cactus stores
DEVICE
2 animators / point of sale
Theatricalization (stand + rollup + beach flag)
Tastings
Specific dress code
CUSTOMER OBJECTIVE(S)
Inspire the consumer by offering them consumption recipes
Description
CD PUB collaborated with Chiquita to organize a captivating on-site activation in Luxembourg, highlighting the versatility and health benefits of Chiquita bananas. During this campaign, consumers were invited to discover innovative banana-based recipes, including the preparation of fresh and delicious smoothies.
The tastings not only awakened taste buds but also conveyed key messages about the nutritional value of Chiquita bananas. Through a visually appealing booth and direct interaction with passersby, this initiative strengthened the connection between the brand and its consumers while also encouraging in-store product purchases.
With suitable equipment, engaging storytelling, and a passionate team, CD PUB demonstrated its expertise in field marketing by creating a memorable experience.
The colorful and welcoming Chiquita stand immediately caught the attention of visitors, creating a strategic point of contact in the retail space.
The entertainment team offered freshly prepared smoothies, while engaging consumers with open-ended questions and practical advice.
This campaign significantly increased interest in Chiquita bananas, emphasizing their healthy, practical and tasty qualities.
Boost the sale of your products!