As part of a strategic field marketing operation, we supported the iconic Chiquita brand in a series of in-store activations across the country, from Bettembourg to Ingeldorf, via Bascharage and Howald.

The objective of this brand experience campaign was clear: to reinforce Chiquita’s reputation and position its bananas as the ideal everyday snack. Thanks to our professional animators, the fresh, playful and energetic world of Chiquita World came to life on the shelves of partner stores, captivating young and old alike. The operation was based on a sensory and engaging approach, combining product promotion, interactive games such as the famous Chiquita Wheel of Fortune, and the distribution of promotional prizes in the brand’s colors.

This field activation created an emotional bond between the brand and consumers, while boosting sales at the point of sale. With its expertise in retail marketing and brand experience management, CD PUB was able to make this Chiquita event a resounding success: a moment of conviviality, discovery and good humor, reminding everyone that the Chiquita banana is not just a fruit… it’s the best snack there is.