This 90 m² corner offers more than 750 self-service product references, allowing customers to purchase in desired quantities without unnecessary packaging. To ensure the success of this implementation, “day by day” called on CD PUB, a Luxembourg agency specializing in field marketing. We took care of the recruitment and training of multilingual sales consultants, experts in sales techniques and product knowledge, guaranteeing an optimal customer experience.

CD PUB consultants participated in the design of the corner, immersing themselves in the concept and products to better support consumers in their transition to responsible consumption. This collaboration illustrates the importance of field marketing in the deployment of new distribution concepts, combining local expertise and ecological commitment.

The partnership between “day by day” and CD PUB has made it possible to offer a sustainable alternative to traditional consumption patterns, thus responding to a growing demand for zero waste solutions in Luxembourg.