For the holiday season, CD PUB deployed a team of sales representatives to showcase the famous Loison Panettones. Located in a dedicated space, our representatives captivated visitors with engaging tastings, creating an immersive and sensory experience.

The goal? To increase awareness of the Loison brand, encourage interaction with consumers, and boost in-store sales. Our facilitators, trained in the specificities of the products, were able to convey the history and artisanal know-how of the Loison house, thus strengthening customers’ attachment to these Italian delicacies.

With a tailor-made promotional strategy combining proximity, friendliness, and product expertise, CD PUB ensures an impactful sales presence that transforms every tasting into a conversion opportunity. Looking to bring your brand to life through effective promotional activities? Trust CD PUB, experts in on-site activation and experiential marketing!