MERCHANDISING
L’Oréal

Regular and punctual merchandising

MERCHANDISING – L’Oréal

Regular and punctual merchandising

CUSTOMER

L’Oréal

LOCATION - EVENT

Large-scale distribution brands in the Grand Duchy

DEVICE

2 merchandisers per store (regular merchandising)
Merchandising team (one-off merchandising, promotional OPs)

CUSTOMER OBJECTIVE(S)

Management of shelf space and promotion of promotional operations

Description

At CD PUB, we put our merchandising expertise at the service of major brands, and in particular L’Oréal, in order to optimize the visibility and performance of their products in stores. Our professional merchandisers regularly work in the Grand Duchy’s stores to ensure attractive shelves that comply with the brand’s standards. We carry out essential missions such as facing and highlighting products, stock management and restocking shelves (anti-stockout action), maintaining the merchandising plan, as well as verifying the POS in place (sticking, marking). Our teams also provide feedback from the field to adjust the brand’s commercial strategy.

Beyond regular merchandising, CD PUB also supports L’Oréal in setting up promotional operations. Our specialized teams take care of the installation of promotional furniture (displays, boxes, dedicated furniture), the arrangement of products on shelves, the marking and the highlighting of special offers. Thanks to our responsiveness and our expertise, we guarantee optimal field execution to maximize the commercial impact of the campaigns.

Entrusting the management of your merchandising to CD PUB means ensuring an efficient and flexible in-store presence, with professionals trained in the best practices of field marketing.

Shelves are optimized to highlight offers and new products, thus attracting customer attention. Strategic layout increases the impact of promotional campaigns. The goal is to boost sales by maximizing product visibility.

Warehouse inventory organization ensures efficient supply and prevents stockouts in stores. Each product is carefully prepared to ensure smooth distribution. Rigorous management optimizes flow and meets demand.

Anticipating customer needs requires precise tracking of pre-orders and upcoming new products. The field team verifies the availability and shelf availability of ordered products.

IMPROVE THE VISIBILITY OF YOUR PRODUCTS!