ANIMATION COMMERCIALE
PiCK UP!

Activations gourmandes en grande distribution

IN STORE PROMOTION – PiCK UP!

Gourmet activations in mass distribution

CUSTOMER

PiCK UP!

LOCATION - EVENT

Large-scale distribution brands in the Grand Duchy

DEVICE

1 facilitator per point of sale
Tastings
Specific dress code
Promotional advertising

CUSTOMER OBJECTIVE(S)

Strengthening awareness of the PiCK UP! brand in Luxembourg

Description

At CD PUB, we leverage our field marketing expertise to help brands boost their visibility at points of sale. Recently, our sales representatives collaborated with PiCK UP!, Bahlsen’s famous chocolate biscuit, to create a delicious and engaging customer experience in several major retailers in Luxembourg.

Thanks to an approach focused on interaction and tasting, our teams were able to highlight the product’s advantages: a crunchy biscuit, a melting chocolate bar, an inimitable taste. The commercial animation was structured around an attractive stand, on-site tastings, impactful promotional offers (1 purchased = the 2nd at -50%) and a speech focused on the new eco-responsible packaging.

A successful activation that captured consumers’ attention, generated on-shelf traffic, and boosted sales while strengthening PiCK UP!’s brand image in supermarkets. With CD PUB, each on-site campaign becomes a true brand activation that combines pleasure, performance, and customer proximity.

Sales promotion takes on its full meaning when it takes place on the ground. A brand-branded booth, a welcoming smile, and a thoughtful tasting session are enough to capture attention. This is where the customer experience begins: at the intersection of curiosity, indulgence, and direct interaction.

Showcasing the entire product range offers consumers a true sensory discovery. Colorful, eco-friendly packaging catches the eye and showcases the diversity of the offering at a glance. It’s also an opportunity to showcase new products and encourage on-shelf purchases.

A well-designed advertising display transforms a simple retail space into a true brand universe. Totems, counters, and consistent visuals reinforce the visual impact and facilitate memorization. It’s an essential lever for capturing attention, creating immersion, and generating appeal.

Boost the sale of your products!