CUSTOMER
Zespri
LOCATION - EVENT
Auchan Kirchberg shopping mall
DEVICE
2 Animators
Tastings
Specific dress code
CUSTOMER OBJECTIVE(S)
Promoting the benefits of the brand’s kiwis
Description
For two days, the Auchan Kirchberg gallery hosted an innovative activation dedicated to Zespri, a leader in premium fruit. This event highlighted the famous Zespri SunGold kiwifruit, known for its health benefits and unique flavor.
The team offered tastings of breakfast recipes including fresh yogurt, crunchy granola, and Zespri kiwifruit pieces, prepared directly on-site to ensure a delicious and fresh experience.
Additionally, an interactive ring toss game was hosted for younger audiences, adding a playful dimension to this brand activation. Thanks to carefully designed set design, featuring green and vitamin-rich visuals, this action reinforced Zespri’s brand image and captured the attention of a diverse audience, particularly families.
Visitors enjoyed samples of Zespri kiwifruit with granola and fresh yogurt. This simple and healthy recipe demonstrated the versatility of kiwifruit, making it ideal for a balanced breakfast.
The Zespri stand, installed in the shopping mall, was a true meeting point. Decorated in green and decorated with fun gadgets, it invited visitors to a unique sensory experience focused on discovery and well-being.
The ring toss game was a hit with the children, adding a fun dimension to this marketing campaign. The winners took home Zespri gadgets, creating a memorable souvenir of the event.
Boost the sale of your products!