Mobile displays : an ideal communication medium to relaunch post-containment activity
Now it’s your turn to spread your message! The CD PUB team is mobilized on a daily basis to offer you visibility solutions after this long period of confinement.
And if, in addition, these solutions are part of the reconstruction of a “ better world ”, in particular with an eco-responsible approach , we validate!
Mobile signage and more specifically the advertising bike is fully in line with this approach, unlike CO² emitting trucks or vans.
It is therefore logical that CD PUB is expanding its “ Street Marketing ” activity by offering you this new service
Street Marketing 100% post-containment!
Visible from afar by its mobility and format , mobile signage promotes social distancing . Sensitive to “barrier gestures” and equipped (mask, hydroalcoholic gel), the bicycle driver will be able to convey your advertising message in complete safety.
If you cannot distribute flyers or prospectuses (for the moment…), the QR Code on your advertising will be essential to maintain distance and above all to inform passers-by (website, online catalog, landing page…)
Still shut up or speak again? Show your prospects that you are giving yourself the means to revive your activity . That you exist! You will mark the spirits with this original support which does not go unnoticed.
It’s time to contribute to change! And the bicycle can participate. Enhance your brand image by conveying (this is the case…) eco-responsible values (NO CO²)
But what is mobile display exactly?
Mobile display consists of placing advertising visuals on vehicles, in this case towed by a bicycle. We are talking about “ Street Marketing ” (discover our street marketing actions here )
The advantage of this communication medium is to be able to target individuals according to a geographic sector . This innovative mobile display format offers exceptional visibility because the circuits are designed to cover areas with high pedestrian and road traffic (bicycle paths). ” It will take a good excuse not to SEE it “.
For an optimal impact , we define with you the routes according to your targets and the days / hours of affluence . In particular, it will be wise for the driver to take breaks at strategic locations to optimize the reach of your advertising message; it acts as a true ambassador for your brand : it informs passers-by, encourages them to scan the QR Code for more information and all this while respecting barrier gestures of course! (the distribution of flyers could also be considered when the health situation allows it).
The advantages of the advertising bike for your communication
Impact in terms of figures
20 times more visible and 15 times more impactful than a traditional billboard !
90% of passers-by saw our advertising bike (on the defined route).
60% of passers-by have memorized the brand (on the defined catchment area).
65% of passers-by found the concept innovative, original and impactful.
The CD PUB pack
– 1 Bicycle “Pub” (Format: 3m²)
– 1 host / hostess (4h min. Service)
– Tailor-made circuit
– Printing of the support (R / V)