Street Marketing at CD PUB was born more than ten years ago… at the time it was limited exclusively to the distribution of flyers, sampling and the provision of mascot carriers.
Today, brands, businesses, institutions—in short, everyone—are seeking visibility and to maximize their brand image by providing a memorable experience for their customers, prospects, and visitors. That’s the key to success! Giving emotion to the target audience will increase their engagement.
It is with this in mind that we have developed our Street Marketing service over the past few years to offer you more comprehensive and, above all, more effective actions . We strive to regularly find new media for ever greater originality and variety…
After the mobile display (our “advertising bikes”), the Grand Journal, the digital backpack (or backpack), the personalized tricycle, we present to you our brand new….. Claw machine!!!
Yes, you read that right… Also known as a claw crane, this iconic fairground attraction is now available for rental at CD PUB. Discover the many advantages of this unique street marketing tool in this article.
The Claw Crane, why and when?
The claw machine is suitable for almost any type of event as long as it has a festive and friendly character: events/fairs, team building, trade shows, BtoB/BtoC events, supermarkets, shopping malls, stores, etc.
Depending on your needs and your event, it will play a specific role.
✔ As a real entertainment/attraction during your private events, team building, conventions or others; a fun activity that will take your guests back to their childhood and the atmosphere of funfairs…
✔ As a traffic generator to your booth at trade shows, exhibitions, and sales. This gives you every opportunity to capture your audience’s attention and showcase your products/services.
✔ As a data collector , to always know your audience better. For example, it would be wise to place a QR Code on the ballots inserted in the transparent capsules which leads to a contact form to obtain the prize.
✔ As a marketing medium dedicated to maximizing its brand image by providing a specific experience to the target audience.
Process
Whether you are organizing a corporate event or participating in a trade fair, the approach will be different: defining batches, setting up hostesses, machine settings, etc. It is the context of the operation that will allow us to define together the most suitable process for your project.
✔ Defining your needs : Data collection / Branding / Promotion of an event or product / Entertainment
✔ Definition of the prizes to be won : just use your imagination! It will be possible to insert paper tickets or small goodies into the transparent capsules (diameter: 10cm) and even directly into the claw machine prizes such as stuffed animals, as long as the gift does not have flat edges (e.g. cardboard box) which would prevent the claw from gripping properly.
✔ Hosts and hostesses : at the same time, we strongly advise you to call on our hosts and hostesses to bring the entertainment to life 👉attract the target audience, distribute tokens, brief people on how to use the gripper, hand out capsules, gifts or other items and ensure the proper functioning of the machine… You will thus fully enjoy your event.
✔ Customization : Our claw machine is customizable over almost its entire surface. This is essential for enhancing your brand image, building customer loyalty, and standing out from the competition.
Features of our gripper machine
– The gripper can close on a ball (transparent capsule), a plush toy, goodies, etc.
– Several game modes and settings
– Dimensions of the gripper crane: 80 X 65 x Height 165cm – Gripper grip diameter: 1 to 20 cm
– The maximum grip is 450 grams
– Customization possible on the sides (Top and bottom) and on the front (Top and bottom) The only thing to take into account is that it must be protected from the rain in particular
Case study: Eltrona Luxembourg – First edition of Expat Day
Date and place : September 3 – Neumünster Abbey
Action details:
- 💡 2 hostesses with specific dress code (Polo “Eltrona”)
- 💡 1 Custom gripper machine in brand colors
- 💡 8 hours of visibility
Client objective: to meet the expatriate community to introduce them to “Eltrona” solutions/subscriptions and collect data to carry out commercial follow-ups.
The CD PUB solution :
For this friendly, family-friendly day, it was essential to provide a memorable experience for the day’s visitors while ensuring a certain amount of traffic around the “Eltrona” stand to meet commercial objectives.
The Claw Machine fully met these expectations.
The two CD PUB hostesses, stationed near the machine and the “Eltrona” stand, were therefore tasked with attracting visitors to try to win one of the many prizes up for grabs by giving them a token to play with.
More than 300 transparent balls were placed in the machine with prizes such as 1 LG 50” TV, 10 Schueberfouer notebooks, 80 Eltrona speakers… Winner or not, a QR Code was present on the slip slipped into the balls to try your luck again! An essential step to collect data on the day’s visitors and to be able to carry out commercial follow-ups.
In the end, the operation was a resounding success with a long queue to try their luck at the claw machine and many subscriptions taken out.
Case study: Lifeexpo White Edition – Luxexpo The Box – 17.18.19 Nov 2023
Date and place : September 23 – Shopping Center Cloche d’Or
Action details:
- 💡 3 hosts
- 💡 1 Personalized claw machine in the event colors
- 💡 1 personalized tricycle in the colors of the event
- 💡 Distribution of flyers and treats
- 💡 7 hours of visibility
Client objective: to promote the Life Expo “White Edition” event which will take place on November 17, 18 and 19 at Luxexpo The Box with the aim of optimizing the participation rate.
The CD PUB solution :
We took advantage of a location allocated to our client in the shopping mall of the Cloche d’Or Shopping Center to set up this promotional action. To generate traffic around the stand and create a buzz, a complete and impactful Street Marketing system was required 👉 the claw machine was an obvious choice to generate traffic…
In addition, a tricycle in the event’s colors circulated through the gallery, carrying flyers and treats for distribution. Practical, original, visible, and above all, mobile!
Around 200 transparent capsules were placed in the machine with the possibility of winning 1 day entry or 1 drink for the event.
Two hostesses were strategically positioned at the entrance to the shopping mall to distribute flyers, treats, and, most importantly, the famous tokens needed to try your luck at the claw machine. The third host, meanwhile, welcomed players near the machine and took advantage of the looooooong queue to also promote the event by distributing flyers.
The world is calling the world , the operation was a real success with 7 hours of visibility and maximum engagement from visitors that we should find during the 3 days of the event.
