Our carefully trained sales representatives are deployed in stores to organize tastings, showcase the benefits of Luxlait products, and interact with consumers to maximize the customer experience. Through an engaging approach and personalized support, our teams create a genuine connection between the brand and shoppers, encouraging the discovery of Luxlait’s ranges: milks, cheeses, dairy drinks, creams, and gourmet desserts.

These in-store activations are not limited to simply presenting products; they are part of a global strategy aimed at increasing awareness, building customer loyalty and generating an immediate purchase. By collaborating with CD PUB, Luxlait benefits from field expertise and an agile sales force, capable of adapting each intervention to consumer expectations and market trends.