Every summer, a new rhythm sets in. The days stretch longer, minds relax, and offices gradually empty. On the streets, we encounter more tourists, strollers, and locals relaxing. Cities slow down, but they don’t sleep. For brands, this is a rare opportunity: to capture attention when it’s no longer in high demand.
At CD PUB, we like to say that summer is the season of real contact. In contrast to winter consumption peaks, summer focuses on proximity, spontaneity, and human interaction . It’s on the ground that everything happens. Our teams know this well: it’s the ideal time to meet those who are (finally) taking the time.
Summer, a season of breathing space conducive to human connection
Where some see a decline in activity, we see a space open to experience . People are out and about, slowing down but present: in cross-border shopping malls, at highway rest areas, at local festivals, or simply… on the streets.
They take their time. They’re in “discovery” mode. And that changes everything. In times of relaxation, attention is more available . The right contact, at the right time, in the right context, can then create a powerful and lasting memory .
Field Marketing: our summer playground
At CD PUB, we know that the success of a field campaign lies in the quality of the interaction. Our teams are trained, dedicated, and, above all, passionate. In the summer, they redouble their efforts to embody brands with sincerity and impact.
🛒 Sales promotion: creating an in-store buzz
A fruity tasting in a supermarket, a sunscreen product demonstration, a competition at the entrance to a hypermarket… Our sales facilitators know how to turn a simple visit to the aisle into a memorable moment. And the results are there: increased sales, positive customer feedback, and spontaneous word of mouth.
The approach is always personalized, adapted to the local context, the audience, and the brand. Thanks to their interpersonal skills, our teams create a climate of trust that encourages trial… and often, purchase.
💪 Summer merchandising: catching the eye, guiding purchases
Summer is also the season for fast-moving aisles. Fresh produce, sunscreens, drinks, body care… Our merchandisers ensure optimal product presence, enhancing visibility and ensuring everything is impeccable, especially during peak hours.
Every detail counts: facing, labeling, POS, immediate availability… By ensuring flawless field execution, we encourage the purchasing decision at first glance where everything happens, in just a few seconds.
🎪 Events: promoting the brand at key moments
A local festival? A boutique opening? An outdoor trade show? Our event hosts and hostesses are here to welcome, guide, and represent you with elegance and warmth. Because a well-placed smile is sometimes worth more than a media campaign.
Their role isn’t limited to mere presence: they embody your brand image, in every gesture, every word. Thanks to their professionalism, they create an immediate, positive connection that leaves a lasting impression long after the event.
💪 Sales force: strategic summer reinforcement
Some brands are launching new summer products, while others are looking to strengthen their presence on the ground. Thanks to our network of qualified sales agents, we build dedicated, mobile, and responsive sales teams capable of driving your growth objectives where it matters most.
🚶♀️ Street marketing: surprise where people least expect it
In summer, street marketing takes on an even more vibrant dimension. It’s not just about handing out samples. It’s about creating an unexpected and positive moment.
Imagine a CD PUB team distributing popcorn cones with a brand logo in a park, a mobile animation in a pedestrian zone, a temporary stand in a busy place… The element of surprise, direct contact, the sensory experience everything is there to anchor the brand in the memories of passers-by.
A direct, measurable… and memorable impact
What we love about field marketing is that it’s not about vague promises. It’s about concrete results.
- A measurable increase in in-store sales
- Customer feedback collected in the field
- Impressive engagement rates on animations
And above all, brands that leave a human trace, far beyond the simple logo.
Conclusion: how about bringing your brand to life this summer?
Summer is the time to connect. To take to the streets, to retail outlets, to people’s spaces. It’s the time to make your brand vibrate to the rhythm of human encounters.
At CD PUB, this is what we have been doing best for over 20 years.