As part of the relaunch of the Bahlsen brand, CD PUB deployed its field marketing expertise in Luxembourg by providing its qualified staff for an in-store sales promotion. The objective was clear: to introduce consumers to the new Bahlsen packaging, modern and recognizable thanks to the return of the iconic blue, while promoting the quality and authenticity of a brand with more than 135 years of history.

Our sales representatives organized a tasting event at Cactus Belle Étoile, allowing visitors to savor the brand new Hazelnut Cream & Choc, a combination of a crispy biscuit, a smooth hazelnut cream, and a melting milk chocolate. Beyond the product highlighting, this point-of-sale activation strengthened the emotional connection between the brand and its consumers by offering a real moment of pleasure and sharing. Bahlsen also affirms its sustainable commitments, with 100% of its cocoa Rainforest Alliance certified, guaranteeing responsible production from certified forests.

With this mission, CD PUB once again demonstrates its expertise in commercial animation, the creation of memorable customer experiences and the optimization of brand visibility in retail. This collaboration perfectly illustrates how field marketing can transform a product tasting into a differentiating experience, generating awareness and engagement in store.