Marketing touchpoints represent the interactions between your brand and the public to deliver advertising or commercial messages, manifesting through various channels such as social media, blogs, brochures, print or digital advertising, websites, exhibitions, stores, and offices. These points are the places where the public and customers come into visual, auditory, and tactile contact with your brand, product, or service.
In the digital age and new technologies, today’s consumer is constantly seeking new and captivating experiences . To meet these new challenges, brands must undertake a complete overhaul of their approaches and strategies to offer their customers ever more innovative and creative experiences .
Street Marketing fully meets these challenges!
Why Street Marketing?
Street marketing will allow you to easily increase and multiply the number of contact points by targeting strategic “Spots” , in particular through local communication. Your message will be communicated as close as possible to your target in defined catchment areas (city centers, pedestrian squares, business districts, universities, various events, etc.). In addition, the ephemeral nature of street marketing requires the implementation of compact, mobile and practical supports allowing the rapid deployment of contact points in the targeted areas.
Opting for street marketing also provides you with a response to the shopper’s search for experience ( shopper experience ) by communicating in an original way using innovative media. You will thus offer prospects a fun and memorable experience with engagement on their part; the objective being to get closer to your prospects .
All that’s left is to define the strategic touchpoints that generate traffic and reach the target audience. Each customer touchpoint represents an opportunity for your brand to increase customer loyalty .
The best “SPOTS” in Luxembourg
✔ FESTIVALS: e-Lake, LOA (Luxembourg Open Air), Francofolies, Music Festival…
Case study : Jägermeister
Location – event : e-Lake / Lake Echternach (Luxembourg)
Device :
- 7 Jägerettes and Jägerboys
- Bar Service
- Distribution of goodies
Client objective(s): Brand promotion, brand ambassadors
The E-Lake Festival is much more than just a musical event. It creates a temporary community where festival-goers share a common passion for music and joie de vivre. Three days of live concerts hosted by Luxembourg and international DJs, including a certain DJ Nosi…
The kind of festival that perfectly matches the image of Jägermeister, which is also very popular with festival-goers…
✔ SHOPPING CENTERS / SHOPPING ARCHES: Cloche d’Or, Belle Étoile, Kirchberg…
Case study : Orange Luxembourg
Location – event : Kirchberg Shopping Center
Device :
- 5 Major Newspapers
- Donut Distribution
- 7 hosts/hostesses
- 14 hours of visibility
- Specific dress code
Customer objective(s): Promotion of the Orange BOOM package.
The aim of the operation was to generate traffic in the Orange shop at the Kirchberg Shopping Center for the launch of the BOOM plan: 5G Limited Edition plan: 50GB, unlimited calls and texts for only €20/month! An exceptional, no-obligation offer valid until June 12th…
✔ LUXEMBOURG STATION:
Case Study : Press & Books
Location – event : Luxembourg Station
Device :
- 1 Tricycle
- 1 Mobile display
- 1 Digital backpack
- 2 multilingual hosts
Client objective(s): Communicate about the opening of the new Shop (36 Place de la Gare).
The market leader in German train station bookstores inaugurated its new store on July 14th, located in the Accinauto building at 36 Place de la Gare.
And to announce the event and promote the store, there’s nothing like a high-impact street marketing campaign: mobile displays, personalized tricycles, digital backpacks, and the distribution of treats.
✔ LUXEMBOURG-FINDEL AIRPORT: Vacation departures…
Case Study : Ice Watch
Location – event : Luxembourg Airport (Findel)
Device :
- 2 Digital Backpacks
- 2 multilingual hosts
Client objective(s): Generate traffic to the pop-up store located at the airport entrance.
During the month of August, a pop-up store featuring the Ice Watch brand was located at the entrance to Luxembourg Airport to present their latest smartwatches.
To maximize the impact of the promotion and ensure traffic was generated at the pop-up store, it was necessary to inform the day’s travelers of the existence of this temporary corner and direct them. It was therefore necessary to focus on a mobile, dynamic and original medium: the Digital Backpack met all these requirements.
✔ PLACE D’ARMES (LUXEMBOURG):
Case study : Ecotrel Non-profit association
Location – event : Place d’Armes (Luxembourg city)
Device :
- 1 Tricycle
- 1 Mobile display
- 4 multilingual hosts
- 3 touch tablets
Client objective(s): Raise awareness among citizens about recycling and reusing electrical and electronic devices.
On the occasion of E-Waste Day, the International Day for Electronic Waste, which took place on October 14 and was initiated by the WEEE Forum, Ecotrel ASBL wanted to raise awareness among citizens and understand their habits regarding the recycling and reuse of these electrical and electronic devices.
✔ SCHUEBERFOUER: (Glacis car park – Luxembourg City)
Case study : “Long live the Summer” (Luxexpo The Box)
Location – event : Schueberfouer 2022
Device :
- 3 Mobile displays
- 3 multilingual hosts
Client objective(s): Promotion of the “Long live the Summer” event – September 9-10-11 at Luxexpo The Box.
A family lifestyle event spanning both indoors and outdoors to make the most of summer. A long, festive and friendly weekend with multiple activities and around a hundred selected boutiques…
To promote the event, the CD PUB bikers and their “Vélo pub” crisscrossed the streets of Luxembourg City over 3 weekends, with a stopover at the Schueberfouer for greater VISIBILITY.
✔ LUXEMBOURG STADIUM:
Case study : Orange Luxembourg
Location – event : Stade de Luxembourg – Football match “Luxembourg – Portugal”
Device :
- 1 Mascot
- 2 Digital Backpacks
- 3 Hosts
Client objective(s): Convey a positive and creative image.
Orange Luxembourg wanted to take advantage of the Luxembourg-Portugal match, which took place on March 26, 2023, at the Stade de Luxembourg, to organize a competition with a PlayStation 5 up for grabs. The goal was to provide a special experience for the spectators present.
✔ VARIOUS EVENTS: integrate an existing event such as flea markets, community festivals, Expat Day, ING Marathon, Diekirch Cavalcade, etc.
Case Study : Eltrona
Location – event : Neimënster Abbey
Device :
- 1 Clamp machine
- 2 Hostesses
- 8 hours of visibility
- Specific dress code
Client objective(s): Meet the expatriate community to introduce them to Eltrona solutions.
For this friendly, family-friendly day, it was essential to provide a memorable experience for the day’s visitors while ensuring sufficient traffic around the Eltrona stand to meet commercial objectives. The Claw Machine fully met these expectations.