Merchandising : the ideal solution to optimize linear meters and boost sales (Case study of an in-store establishment)

Making your sales area or linear meters profitable is a daily challenge for points of sale and brands. Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools intended to optimize the assortment of a family’s products at the point of sale. The end goal is to…

8 tips for successful sales promotion

Commercial animation consists in promoting a product , a brand, a service at points of sale (mass distribution, specialized stores or department stores) or even fairs or shows in order to make oneself known – but above all to trigger an act of purchase from potential customers. This Brand Activation operation can take different forms:…

A family story

The CD Pub adventure has already been around for 19 years… It all started with Carmen Torres. Carmen was a fabric artist: a dressmaker by trade, she had the opportunity, some twenty years ago, to become a sales manager for an agency in the Grand Duchy. And…

©2019 - CD PUB - made with ❤ by téMéRaiRe marketing