“Day by day” opens its first Shop in the Grand Duchy in Cora City Concorde. CD PUB takes part in the adventure!
Launched in May 2013, “ day by day ” is today the first 100% bulk grocery network for daily shopping from more than 750 products in quantity on demand and without unnecessary packaging . Historically “day by day”, these are city center shops dedicated to bulk and operated under franchise, and for 2 years the…
CD PUB, story of a family business: transmission to the next generation
CD PUB was founded 19 years ago! It all started in October 2002 with Carmen Torres who decided to embark on the entrepreneurial adventure by opening her own commercial animation agency, supported by her husband Dominique. Carmen’s field expertise and Dominique’s strategic vision have made CD…
Outsourced sales force: the “Samsung” case
The leading seller of mobile phones and smartphones , thanks in particular to the popularity of its Samsung Galaxy7 models and also the leading seller of tablets8 in Europe, the Samsung company calls on the CD PUB sales force to monitor its in-store range. on…
“Le Vélo Pub”: For FUN and ECO-RESPONSIBLE communication in the Grand Duchy!
The beautiful days are back, the terraces of cafes and restaurants welcome the public once again … it is pleasant to stroll in the pedestrian streets of Luxembourg-city! And why not take advantage of this excitement to make yourself VISIBLE ? And add value to your BRAND IMAGE ? “LE…
Birth of “DISTRYL”: a CD PUB brand dedicated to developing the turnover of retail businesses!
A major player in Luxembourg for 19 years with its Field Marketing activity, CD PUB has been able to build up over the years a network of customers and partners within the Mass Distribution and Retail Trade and therefore allowed us to better understand the expectations…
Best practices for in-store product demonstration
The product demonstration consists in making a product or one of its characteristics known to the consumer, in real conditions of use or in situations. In-store, the conditions are favorable for the facilitator, because he can dramatize his demonstration to ensure that the customer has a real shopping experience . This method also has the advantage of…
Measure the satisfaction of your customers for better loyalty !
Are you sure that the customers who frequent your point of sale are satisfied with your products, your services, your service in general? In your opinion, the number of complaints or customer feedback remains to an acceptable extent! But are you really sure that the consumer shopping…
Brand activation, a powerful lever for developing consumer relationships
Brand activation or brand activation… you are going to tell me one more wacky marketing term to designate I don’t know what! The purpose of this article is therefore to clarify the subject but above all to present the advantages of brand activation in your…
“Hygiene – Safety” Hostesses and hosts : CD PUB supports you in preventing barrier gestures !
Since the Covid-19 health crisis, companies have had to adapt their way of working , their organization, to comply with new health standards in order to guarantee the safety of customers or visitors and above all to reassure them. It is a matter of public health ! but also brand image ! It is important…
Street Marketing case study : In the saddles for Luxexpo
Summary of the operation Dates : from August 17 to 22, 2020 in Luxembourg-city Details of the action : 3 “Pub Bikes” 6 days of action 288 km traveled 11 strategic stopping points 72 hours of visibility Client objective Luxexpo The…
Merchandising : the ideal solution to optimize linear meters and boost sales (Case study of an in-store establishment)
Making your sales area or linear meters profitable is a daily challenge for points of sale and brands. Merchandising is the ideal solution to achieve this objective because it brings together a set of techniques and tools intended to optimize the assortment of a family’s products at the point of sale. The end goal is to…
Return of commercial events in store : inventory of fixtures with our coordinator on the “field”!
Admittedly, the recovery is gradual, but thanks to the health and safety measures implemented such as training in good practices, the provision of equipment and processes in suitable stores, commercial activities have been able to resume in supermarkets . Everything is done to reassure the consumer who…