Field marketing, street marketing… these terms may be unfamiliar to you and probably need some clarification. Besides the fact that both involve promoting a service or brand, their implementation is completely different.
As you may have noticed, at CD PUB we have segmented our activity into two distinct entities: Field Marketing with CD PUB and Street Marketing with URBAN PUB .
In this article, we will see what the differences are between these two concepts and who this type of service is aimed at. We will also explain why we have separated these two activities at CD PUB and why you should use our services.
What are the differences between Field Marketing and Street Marketing?
Field Marketing is a set of actions that allows a brand or product to be promoted more dynamically at the point of sale, i.e. in contact with the consumer.
It can take several forms: commercial animation, tasting-demonstration, brand activation, outsourced sales force, merchandising… most of the time these are indoor actions (inside a point of sale)
These commercial actions are ideal for the launch of a new product/service or during promotional campaigns and should not be limited to the perimeter of the store but also during events such as fairs or exhibitions, with for example ephemeral stores or pop-up stores.
For street marketing, the goal is the same as for field marketing: the promotion of a brand, product, or service. But this time, it’s the format that changes.
Street marketing has the potential to transform ordinary tasks into extraordinary experiences . Whether promoting a brand, an event, or discovering a new product or retail outlet, street marketing makes the process more fun, engaging, and ultimately, more effective. The ultimate goal is to maximize the participation rate of your promotional activity or event.
And to provide memorable experiences for visitors/guests of the day, it will be essential to offer them fun and original entertainment or activities to make an impression; the choice of communication media is therefore crucial.
Why did you separate these two activities?
Firstly, because Field Marketing and Street Marketing do not address the same challenges and needs and therefore do not address the same targets. Indeed, Street Marketing will ultimately reach a broader target, i.e. all companies (SMEs and major accounts) who want to promote a service, a product, an event or even an inauguration; whereas Field Marketing fits more into a “Large Distribution” environment and will therefore be aimed more at brands referenced in stores.
Street Marketing is a promotional technique that uses the street, shopping malls, public places as the main area of expression in order to create traffic to a specific point of sale, physical or digital, while Field Marketing actions are essentially carried out inside a point of sale to highlight a promotion, a new product, or to build consumer loyalty .
Street Marketing is more associated with the field of events, such as promoting a store opening, a festival or a trade show in order to optimize the participation rate, while Field Marketing is generally considered a direct or indirect sales method at the point of sale. Ex: merchandising, commercial animation, demonstration…
Whether for Field Marketing or Street Marketing, in both cases we provide you with qualified and multilingual staff , which is ultimately the heart of our business. However, as seen previously, we do not reach the same audience depending on the field concerned and therefore for the sake of clarity and due to a strong demand for Street Marketing projects, we have separated these two activities with two separate websites: www.cdpub.lu and www.urbanpub.lu .
Our expertise at your service!
CD PUB was founded in October 2002, starting with Field Marketing and a strong partnership with the Cactus brand throughout all these years. Suffice it to say that these 22 years of existence have given us solid experience in the field and have allowed CD PUB to become a reference in Field Marketing in Luxembourg today .
Street Marketing at CD PUB, for its part, was born more than ten years ago… at the time it was limited exclusively to the distribution of flyers, sampling and the provision of mascot carriers. These services are ultimately quite ordinary and can be found in any established communications/event agency. But “ordinary” does not necessarily mean “ineffective”, however we wanted to take the approach further and offer “extra…ordinary” Street Marketing operations.
Indeed, today brands, companies, institutions, in short everyone… are looking for Visibility and to maximize their brand image by providing a memorable experience to their customers, prospects or visitors of the day. That’s the key to Success! Giving emotion to the target audience for greater engagement on their part.
It is with this in mind that we have developed our Street Marketing service over the past few years to offer you more comprehensive and, above all, more effective actions . We strive to regularly find new media for ever greater originality and variety…
Over the last two years we have been able to carry out more than fifty physical Street Marketing operations in the Grand Duchy, which you can discover HERE .
If that’s not concrete!
Whether for Field Marketing or Street Marketing, these actions require a minimum of specific equipment, material, POS, decoration in order to optimize the dramatization; determining elements in the success of your actions because they arouse interest and attract the attention of passers-by or visitors of the day. The objective of Street Marketing will be to generate traffic around a stand, an event or even towards a point of sale, while the objective of Field Marketing will be the development of sales of a brand.
But don’t panic! We provide you with all the equipment and materials you need for your field and street marketing activities. We can also store and produce your POS, goodies, and various other communication materials.
You thus have a complete package (staff + support), a turnkey offer with a single point of contact for all your field and street marketing activities. A significant convenience…