CUSTOMER
Bofferding
LOCATION - EVENT
Around fifteen points of sale in Luxembourg
DEVICE
2 animators / point of sale
1 gripper machine
Theatricalization (stand + totem)
Tastings
Specific dress code
CUSTOMER OBJECTIVE(S)
Promotion of the “Bofferding Spring”
Description
Bofferding announces the arrival of Spring!
The launch of the new “Bofferding Printemps” did not go unnoticed in stores 👉 Superb dramatization with fake grass, totems, displays, personalized counters, tastings… not to mention the promotion that goes with it! (20% off the 6x33cl pack). An action deployed in around fifteen stores which was a great success!
Our famous claw machine was also used at Cactus Bascharage to generate more traffic around the stand with the possibility of winning numerous prizes bearing the brand’s image. 🎁
This special edition perfectly embodies the freshness and authenticity of Luxembourg beers. Offered in attractive packaging and ideal for the spring season, this beer features a neat visual presentation with an iced bucket for a refreshing effect in-store.
The theatrical presentation of the new “Bofferding Printemps” beer transformed the shelf into a veritable celebration of spring, with a brightly decorated counter and captivating branding elements. The immersive atmosphere created by the host and the decorations reinforced the appeal of this special edition, generating interest and active participation from customers.
The installation of the claw machine, decorated in the brand’s colors and integrated into a spring setting, captured consumers’ attention and reinforced the beer’s visual identity. This immersive approach created an engaging and memorable customer experience.
Boost the sale of your products!