SUPPLEMENTARY SALES FORCE
L'Oréal

Pop-up Store "OP Beauté"


SUPPLEMENTARY SALES FORCE – L’Oréal

Pop-up Store “OP Beauté”

CUSTOMER

L’Oréal

LOCATION - EVENT

Auchan Kirchberg shopping mall

DEVICE

1 sales promoter
Specific dress code

CUSTOMER OBJECTIVE(S)

Develop brand sales and build consumer loyalty

Description

As part of the “L’Oréal Beauty” operation organized at Auchan Kirchberg, CD PUB demonstrated its expertise in supplementary sales force : temporary reinforcement of the sales team to win new customers, resale of promotional offers, product launches.

The goal was to maximize the visibility of L’Oréal beauty products while boosting sales through a strategic approach. A carefully designed pop-up store was created, combining drama and impactful merchandising. The stand, designed to maximize the appeal of the makeup and skincare lines, captured visitors’ attention thanks to its ergonomic layout and striking visuals.

The host, trained specifically for the event, played a central role in supporting customers with expertise and personalized advice. A true brand ambassador , she not only strengthened the customer experience, but also encouraged immediate purchases .

This operation perfectly illustrates how a supplementary sales force can increase sales performance at key moments, such as the launch of new products or the promotion of special offers.

SUPPLEMENTARY SALES FORCE
L’Oréal

“OP Beauté” Pop-up Store

The presenter plays a strategic and essential role; she is a true ambassador for the L’Oréal brand. Thanks to her in-depth product knowledge and sales expertise, she supports consumers while strengthening brand loyalty.

The stand was designed to attract attention and encourage impulse buying. The ergonomic furniture, combined with a bright display of the key products, offers a simple and pleasant shopping experience.

The L’Oréal pop-up store fits perfectly into this dynamic retail space. With eye-catching visuals and streamlined layout, the stand attracts a large crowd and generates a direct commercial impact for L’Oréal.

Grow your turnover!