Street marketing , or street marketing , covers all promotional actions that use the street (or public places) as the main space. It is a local communication with the aim of surprising the target audience with original actions and creating a buzz …
Very effective and inexpensive , street marketing is an excellent way for businesses to make themselves known or to introduce a new product/service.
One of the most commonly used street marketing strategies is distributing flyers or leaflets, but other equally effective strategies exist, often with greater impact and originality. This is the case with Le Grand Journal!
The big newspaper by URBAN PUB
Often overlooked because it’s still little used, The Big Newspaper is a street marketing concept in its own right. Indeed, it meets all the required criteria: Originality + Visibility + Strong Impact + Proximity + Economical.
The Grand Journal we offer is 1.5 m wide and 1 m high to provide maximum visibility for your promotional messages. Personalized and presented on a double page, your messages will be seen from afar and attract the public’s attention.
And the hostesses or hosts who read the Grand Journal have a role to play… Positioned in strategic and often unusual locations… they pretend to read them to arouse the curiosity of passersby. Well briefed on the action, the hostesses and hosts will inform people about the objective of the operation. To maximize the impact of the operation and the “Buzz” effect, we recommend a minimum team of four hostesses and hosts, ideally with a specific dress code or an outfit bearing the brand’s image.
The impact of this concept is even more effective when it’s promoted through flyer/leaflet distribution, goodies, or even a fun activity. This allows you to leave a lasting impression and build loyalty among your target audience.
An “All-Inclusive” package : we take care of everything! Design and printing of The Big Newspaper, setting up hostesses and hosts, team briefing, on-site supervision, etc.
Case study: Orange “BOOM” package
Dates: May 20 and 21, 2022 at the Kirchberg Shopping Center
Action details:
💡 5 “Grands Journaux” hostesses and hosts
💡 2 “Donut Distribution” hostesses
💡 2 strategic positions (exterior entrance and center of the shopping mall)
💡 14 hours of visibility
💡 Dress code: black pants, black shoes, white t-shirt
Customer objective: Promotion of the Orange “BOOM” package.
The aim of the operation was to generate traffic in the Orange shop at Kirchberg Shopping Center for the launch of the BOOM plan => 5G Limited Edition plan: 50GB, unlimited calls and texts for only €20/month! An exceptional, no-obligation offer valid until June 12th…
The URBAN PUB solution:
At the time, Orange Luxembourg was looking for an original and impactful medium to promote its “BOOM” plan in Orange stores across Luxembourg. To accompany the action, a distribution of Donuts in Shops was planned, as well as a demo and a freestyle football animation in the shopping mall.
It was therefore necessary to offer a support for communication that was both local, original and, above all, impactful .
Le Grand Journal met all these expectations!
In the end, the operation was a resounding success and helped boost sales in stores and, above all, make an impression thanks to this original medium that does not go unnoticed.
