CD PUB was founded 19 years ago! It all began in October 2002 with Carmen Torres, who decided to embark on an entrepreneurial adventure by opening her own commercial animation agency, supported by her husband Dominique.
Carmen’s field expertise and Dominique’s strategic vision have made CD PUB a benchmark in Luxembourg today in the field of Field Marketing and also operates in Belgium and France via its network of partners.
And the adventure isn’t about to end! The next generation is here to take up the torch… with Yoann, the eldest son, and Lucas, the youngest, who joined the company 9 and 2 years ago respectively.
“It’s a real challenge that awaits us, both on a human level and in terms of the company’s economic balance,” Lucas tells us.
As for Yoann, taking over the family business has always been his plan, but he wants to demonstrate his legitimacy: “I want to make my place and manage on my own.”
“We admire the work our parents have accomplished over the past 20 years; starting from scratch and seeing that today CD PUB is one of the benchmarks in Field Marketing in Luxembourg deserves respect! And it is thanks in particular to reliable management of the company that has allowed them to make the best decisions for the future of the company.
For this, we feel indebted to our parents for giving us a “healthy” working tool and the least we can do is to preserve the soul of the company and above all to perpetuate the work initiated by our parents while bringing our touch of innovation.
Our parents have always been role models both professionally and personally and have always been there for us despite their demanding jobs. They have been able to pass on to us the human and professional values that are essential for the successful management of a business, and we will of course continue to consult them because their opinions mean a lot to us.
Another big THANK YOU to them!
For Carmen and Dominique, handing over the business is not an easy task. Like many managers, they are very attached to their company, which they consider their “baby.” But the most important thing for them above all is safeguarding the company in the long term, rather than selling it to a third party who is not necessarily familiar with the company’s history and DNA. For them, the challenge is quite different: to ensure the company’s longevity by passing it on to the next generation, but also to offer them a great professional opportunity.
“Leaving a trace of our passage on this earth and passing on the fruits of our labor to our children, so that they in turn can flourish professionally, gives us a sense of accomplishment and real satisfaction,” said Carmen and Dominique.
All we can wish them is: “Long Live CD PUB!”