IN STORE PROMOTION
Le Moulin 1704 x Luxlait

Co-branding de deux marques locales

IN STORE PROMOTION – Le Moulin 1704 x Luxlait

Co-branding of two local brands

CUSTOMER

Le Moulin 1704 x Luxlait

LOCATION - EVENT

6 stores in Luxembourg

DEVICE

Tastings (recipes)
Specific dress code

CUSTOMER OBJECTIVE(S)

Highlighting the co-branding between Le Moulin 1704 and Luxlait through simple and delicious recipes, while fostering direct contact with consumers at the point of sale

Description

As part of this in-shopping activation, Luxlait and Le Moulin 1704 joined forces in a co-branding campaign designed to directly engage consumers. Rolled out across six stores over two days, the campaign aimed to showcase the products through accessible and appealing recipes.

At each activation point, a dedicated host welcomed visitors to a tasting stand, showcasing a penne recipe with Luxlait sauce, as well as muesli made with the brand’s milk. This culinary approach provided a concrete demonstration of how the products could be used in consumers’ daily lives.

Designed as a simple and engaging experience, the activation fostered direct interaction, product discovery, and a closer connection with the public. The campaign successfully captured attention in stores, generated interest in the featured recipes, and strengthened the visibility of both brands through a consistent and impactful on-the-ground presence.

The combination of Le Moulin 1704 and Luxlait products through simple recipes highlights the complementary nature of the two brands. This approach emphasizes practical, everyday uses and strengthens their purchasing power by offering ideas that consumers can directly implement.

Interactive tastings at the point of sale create a genuine moment of connection with consumers. Direct interaction with the demonstrators allows for product presentation, answers to questions, and the establishment of a more personal relationship, thus fostering interest and trust.

A clear and well-organized display of products on the shelves enhances their visibility and captures more of the visitors’ attention. This optimized presentation makes the offer more readable and attractive, thus facilitating the purchase process.

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