Launched in May 2013, “ day by day ” is today the first 100% bulk grocery network for doing your daily shopping among more than 750 products in quantities on demand and without unnecessary packaging .
Historically “day by day”, these are city center stores dedicated to bulk goods and operated under franchise, and for the past 2 years the brand has been expanding into a Hypermarket with the installation of “Shop in Shop”.
Already present in France and Belgium with 75 stores, the brand specializing in bulk goods opened its first Corner in the Grand Duchy on June 7 in the Cora store in Bertrange : 90m² located inside the hypermarket’s sales area in the central aisle for maximum visibility.
The concept is duplicated each time with well-defined codes: sober and design with wooden frames and furniture, floor covering (parquet), white wooden shelves, spotlights… a real dramatization ! Indeed, consumers expect more experience, sensations and emotions when they enter a point of sale, we speak of ” shopper experience “.
Until now, the Cora brand only offered around fifty ” bulk” references in silos, today with the establishment of the “day by day” Corner, more than 750 references of grocery and DPH (Drugstore – Perfumery – Hygiene) products are presented to the consumer. A concept in line with the strong values of the family group of retailers and a “win-win” partnership, the Cora brand benefiting from a more complete bulk and day by day offer taking advantage of the hypermarket traffic.
What is the concept of “bulk”?
day by day is more than 750 100% bulk products ! Pasta, rice, dried vegetables, dried fruits, cereals, confectionery, tea, coffee, biscuits, wines, syrups, hygiene products and even cleaning products, Day by Day brings you quality at the right price , in quantity on demand and without unnecessary packaging .
It is a self-service concept , the customer serves himself and presents his purchases at the corner counter, the seller gives him a sealed bag with all of his “loose” products as well as a total purchase receipt that the customer must present at the store checkout.
Transparency in product traceability ! Each product has a QR code that allows consumers to know precisely the product’s traceability: its origin, its ingredients, a product description, and detailed information about the supplier and its history.
CD PUB contributes to the building…
For the customer experience to be optimal, it is necessary to support and advise the consumer in their purchasing journey and in discovering the Shop with “ expert advice ”.
This is why recruiting in-store salespeople should not be taken lightly, as they are the best marketing for the brand.
They must be committed without being too radical, because the brand’s goal is to welcome the general public and not just those already convinced by the zero-waste approach. They must also know and perfectly master the products, their origins and their methods of use…in short, convey the story of the product to consumers.
It is therefore logical that the “day by day” brand turned to a local service provider such as CD PUB, for the recruitment of its sales consultants.
Indeed, a specialist in Field Marketing for 20 years in Luxembourg, CD PUB masters the codes and practices of mass distribution and provides its clients with multilingual sales representatives trained in sales techniques; true ambassadors for your products or services .
Audrey and Mélodie will be promoting the day by day brand’s products for an indefinite period. Motivated and involved, they participated in the implementation and layout of the Corner to better understand the concept, the equipment used, and the products… We wish them fulfillment and success in this new adventure!
Bulk, a new way of consuming?
Intensive agriculture, chemicals, waste… Customers want to escape this excessive consumer society and move towards products presented without packaging and, if possible, locally sourced. With the opening of this first day by day store in Luxembourg and in the very heart of the Cora hypermarket, the two brands want to shake up traditional consumer habits and offer a new alternative to satisfy a growing demand from customers who want to consume more responsibly .
- ⭐ Less food waste ▶️ More than 750 products in quantity on demand
- ⭐ Less packaging ▶️ 100% of products without unnecessary packaging
- ⭐ More economical ▶️ A controlled budget, thanks to controlled quantities and products at the right price
