In store promotion
Boost your product sales!
In store promotion (also known as “Brand Activation”) consists of promoting a product or a brand in points of sale (large-scale distribution, specialist stores or department stores) with the aim of triggering a purchase (brand activation) among potential customers.
In store promotion can take several forms: sales advice, tasting, demonstration, sampling, couponing, competition, pop-up store (shop in shop).
News
Promotions
Sales
Notoriety
Brand image
New consumers
Every month, we organize 900 days of activities in Luxembourg, Belgium and France.
Expertise
With an average of 900 days of events carried out per month in Luxembourg, Belgium and France , we can present ourselves as an expert in the field of commercial events.
CD PUB is present in all distribution channels and covers all sectors (drinks, frozen foods, fresh products, hi-tech, drugstore – perfumery – hygiene, groceries, household appliances, etc.)
Process
CD PUB offers you a “turnkey” solution for your in-store events:
– A single point of contact
– Recruitment and training based on the specifics of your project
– On-the-ground supervision of our facilitators, ensuring respect for your brand image
– Travel expenses
– Rental of the event stand
– Detailed reporting of the event (sales, photos, areas for improvement, etc.)
– Reception, storage and distribution of equipment
– Briefing for the event
– Creation of your promotional materials (counters, POS, outfits, etc.)
Our animators
– Trained in sales techniques : prior training on the technical aspects of the products and the sales pitch is carried out on our premises either by our team or by a brand representative. (Possibility of outsourcing the training)
– Involved, smiling, persuasive , our animators demonstrate the best qualities to best represent your product or service. They are true brand ambassadors!
– Close and responsive : we have a sales force of more than 150 representatives throughout Belgium, Luxembourg and France, allowing us to respond within 48 hours.
– Multilingual : attentive and available, our multilingual facilitators will be able to respond to all situations.
Reporting
In a constant effort to improve the quality of our services and in order to offer you the best possible service, CD PUB has set up an online application aimed at providing you with a complete report of the operation:
– A sales report for analyzing your ROI (Return on Investment)
– A complete questionnaire on the animation with areas for improvement
– A rating of the animator
– A photo report
